Marketing News
The campaign is aimed at driving engagement and recall with consumers by highlighting the ease of use and the scale of the program
Brand experts explain whether the use of multiple celebrity ambassadors by brands such as OPPO is actually beneficial
Nipun Marya, Head, Marketing Strategy, vivo India, talks to exchange4media about their latest product, and how the brand is upping its marketing game to woo customers this festive season
The conference will take place at Taj Santacruz, Mumbai. Stephen Allan, Worldwide Chairman & CEO, MediaCom; Charles Frump, MD, Volvo Car India, to be keynote speakers
Durgatinashini, a roadshow, and Sanhati, an initiative to reward Puja committees, have been launched as part of the campaign
These partnerships will provide a unique platform for Criteo to cover broader market segments in this fast-growing country
Mumbai Indians continued to top the charts for the fourth time with an 8.5% increase in brand value at Rs 809 crore
Guest Column: Anand Jain, Co-founder & CSO, CleverTap, tells us why user retention is a crucial element of growth
PN Ranjit Kumar, Joint Secretary at the Ministry of AYUSH, says out of the Rs. 42 cr allocated by the Ministry for promotion of yoga, almost 45% of it has been the marketing expenditure
With the ‘Advertising You Can Play With’ offering, Facebook aims to let advertisers use more interactive and playful ways to connect with audiences and communities
The CMO shares insights on their #YourHappyBalance campaign, marketing strategy and growth plans
Introduces ‘Look Book’ and ‘Flip Score’ among other innovations now available for brands and sellers
Jio disrupted the Indian telecom industry with its deeply discounted prices for data consumption. We speak to experts about the advent of disruptions and their necessity in any system
More niche products are set to be launched in the next 3 months
An impressive line-up of speakers at the launch event of MediaCom's flagship thought leadership & innovation lab, Blink_live share insights on ‘Decoding Growth in a Slowdown’
The video series 'Mumbai Mirrored' showcases the city’s rich past through the narratives of five of its oldest, most passionate Bombaywallahs
Hero Electronix, part of Hero Group, has entered the consumer technology market with Qubo, a brand that will offer AI-connected smart devices
Aggarwal, Founder & CEO, Droom, will shed light on marketing trends that are fuelling the automotive industry and how brands can capture them to win at their marketing game
The company also announced new additions to its male grooming portfolio with its patented BT 9000 series of Havells trimmers
Ravi Desai, Director, Mass and Brand Marketing, Amazon India, talks about the 6,000-km truck tour for the sale campaign, the marketing spends and going regional
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