Digital News

The film, a tribute to director-actor Rituparno Ghosh, will premiere on ZEE5 post Diwali
exchange4media Staff Sep 6, 2019 3:15 PM

We take a look at how the Twitterati reacted with some posts that went viral
exchange4media Staff Sep 6, 2019 11:01 AM

According to reports, the list of people who liked the post would still be visible
exchange4media Staff Sep 5, 2019 11:28 AM

The e commerce major aims to drive 200 million customer engagements with the move
exchange4media Staff Sep 5, 2019 11:09 AM

Industry experts say while consumers are increasingly opting for OTT services, advertising on these platforms is gaining huge demand
Nafisa Shaheen Sep 5, 2019 8:33 AM

SonyLIV has also got into a partnership with JioTV for the live streaming of the matches
exchange4media Staff Sep 4, 2019 6:46 PM

Some brand experts say the new feature backed by consumer data will help garner better engagement while others do not think it will create a drastic difference
Noel Dsouza Sep 4, 2019 8:56 AM

Over the coming months, Airtel plans to roll out a range of solutions to cater to the entertainment needs of the customers
exchange4media Staff Sep 3, 2019 2:10 PM

The campaign is in the form of an ‘Inverted U Band’ that has not been executed by any other channel; maximises the time the audience spends looking at the TVC
exchange4media Staff Sep 3, 2019 11:14 AM

MVS Murthy, Head of Marketing & Digital, TATA Asset Management Ltd. explains why Tata Mutual Fund chose to go the digital way for their campaigns
Shikha Paliwal Sep 3, 2019 9:08 AM

Industry experts say with people preferring to watch content on their phones in a vertical position, marketers have moved onto vertical videos, especially to leverage social media platforms
Dolly Mahayan Sep 3, 2019 8:27 AM

The Global SVP of Taboola says India is a good chunk of their overall business, contributing 30 per cent to the Asia Pacific business revenue
Simran Sabherwal Sep 3, 2019 8:25 AM

Currently, any kind of online content, including Video on Demand Services, does not require certification or permission under the law
exchange4media Staff Sep 2, 2019 4:56 PM

Shaukat Shamim, Founder & CEO, Youplus in a conversation with Dr Annurag Batra, Chairman & Editor-in-Chief, BW Businessworld, spoke about how video AI would change the world by 2020
exchange4media Staff Aug 30, 2019 8:50 AM

Industry heads talk about the potential of digital content, say the decision will give good opportunities to entrepreneurs
exchange4media Staff Aug 29, 2019 1:00 PM

HOWL will be responsible for building and executing creative & content strategies for all key Zee Live IPs
exchange4media Staff Aug 29, 2019 12:32 PM

Until now, there was no policy on FDI-related matters in the sector
Shikha Paliwal Aug 29, 2019 8:39 AM

The Union Cabinet announced major reforms, including easing local sourcing norms for FDI in single-brand retailing
exchange4media Staff Aug 28, 2019 8:12 PM

These locations will be available as Landmarker Templates alongside twelve locations spread across the globe as part of an update to Lens Studio
exchange4media Staff Aug 28, 2019 4:19 PM

The web-series, which is shot in a vertical format to resonate better with smartphone users, will be released on Vigo Video on September 3
exchange4media Staff Aug 28, 2019 1:21 PM
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