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As per the data, Netflix tops the charts as the most advertised brand at 10% frequency
Apple is set to launch its OTT service in November at a mere Rs 99 a month. We ask experts what it means for the OTT players in India
Brightcove Beacon enables content owners to quickly and easily generate applications for desired platforms and extend audience reach to millions of viewers
The partnership will enable SITI Broadband subscribers to avail ZEE5 content as a value-added service
The ethnic wear brand, co-owned by Saif Ali Khan, Exceed Entertainment and Myntra, has launched the first of its video content series
To win this dream double date, Bumble users can match with The Zoya Factor profile card in the Bumble app on Date, BFF or Bizz mode
Apple TV+ includes original content and will be available from November 1 in India via the Apple TV app and on Apple devices
As part of the campaign, Asianetnews.com created original content on fashion, food, jewellery, technology and home décor
Dharmatic Entertainment to create fiction and non-fiction series and films exclusively for Netflix members
The investigation is also said to include other issues such as the use of consumer data
Nagaram, Head, Myntra Jabong, spoke to exchange4media about Myntra’s media spends, plans for the festive season and in-app show ‘Myntra Fashion Superstar’
Guest Column: Rejo Francis T, Circle Head, Zee Entertainment Enterprises explores what is driving the increasing creation and consumption of content on digital platforms
As social media giants educate and encourage a safer online environment, exchange4media speaks to experts to understand its impact on consumers and advertisers
The campaign encourages the community to spot suicidal tendencies in their loved ones and help them share and overcome their worst fears
The tax department collected Rs 939 cr in the year to 31 March, compared to Rs 590 cr last year
From September, Lebara Australia customers will be able to get a six-month Zee5 subscription bundled with select prepaid plans
Brands are using the design of social media platforms for innovative 3D creatives as they fascinate users and clock better results, say industry experts
YouTube with 10 per cent share was followed by pagalguy.com with 2 per cent share
The bot has been integrated within banner ads to help users gain recommendations
Conceptualized by JetSynthesys, 100MB launched Bid2Win LIVE, an e-auction of personalized merchandise of cricket superstars Brett Lee, Jonty Rhodes and Tendulkar
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