Date-wise News
All screens create brand communication singling out audiences, but basics remain the same, say industry experts
Abhinav Trivedi May 30, 2013 11:14 PM
The CCO of Hungama Digital Services India, who is a Cyber Lions jury member, shares his judging funda. An idea is only a good idea if it does good for the brand, he says
Priyanka Mehra May 30, 2013 8:27 PM
The CCO of Hungama Digital Services India, who is a Cyber Lions jury member, shares his judging funda. An idea is only a good idea if it does good for the brand, he says
Priyanka Mehra May 30, 2013 8:27 PM
As per media ratings, all the leading shows have recorded either poor or below average ratings for the May 1 & 2 period, when no ads based on gross billings were aired
Abid Hasan May 30, 2013 8:24 PM
A portal, slew of apps, games and puzzles form part of the digital marketing strategy of the channel, offering users a more customised Idol experience
Synjini Nandi May 30, 2013 8:18 PM
The multi-agency pitch will take place in Delhi. The incumbent agency for Usha’s sewing machine category is Ogilvy & Mather
Tangerine will be responsible for curating & packaging all VOD content of IndiaCast with stringent turnaround time for publishing of episodic videos
exchange4media Staff May 30, 2013 8:01 PM
Joshi talks about what has worked for McCann Worldgroup this year, its approach of going slow and steady, his dislike of short-term associations and more...
Priyanka Mehra May 30, 2013 7:58 PM
Pathak’s appointment is in keeping with the technology thrust of the company. He moves from JP Morgan, where he was Vice President
exchange4media Staff May 30, 2013 7:52 PM
In light of 2013 digital trends, the Yahoo – Tumblr deal appears a win-win. But at the same time, it does not manage to reposition either website in a ground-breaking way
Saloni Surti May 30, 2013 7:51 PM
While digital music streaming has some clear opportunities over FM radio, it will never take over it, as radio serves music to a vast fragmented population
Saloni Surti May 30, 2013 7:50 PM
From brand integration, creating a desire to consume & transparency to a child’s curiosity level – some leading experts share their marketing mantras
Simran Sabherwal May 30, 2013 7:48 PM
Delhi-based Oxygen has bagged the creative mandate following a multi-agency pitch; account size is pegged at Rs 15 cr for the first year
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