Tasneem Limbdiwala

tasneem@exchange4media.com @Tasneem Limbdiwala

After the silver screen, the Khan show now shifts to the small screen. While Shah Rukh Khan is finding out ‘Kya Aap Paanchvi Pass Se Tez Hain’, Salman Khan will be hosting a new game show, ‘10 Ka Dum’, on Sony Entertainment Television. With a prize money of Rs 10 crore, Sony is sparing no efforts to aggressively market the new show.

Tasneem Limbdiwala May 20, 2008 8:59 AM

Sahara One has beefed up its senior management even as it loses a key senior member. Nilanjana Purkayastha and Anita Noronha have come on board as Business Head and Marketing Head, respectively. Meanwhile, Programming Head Kalyan Sundaram has put in his papers.

Tasneem Limbdiwala May 16, 2008 9:56 AM

Mohit Anand recently joined Channel [v] as Senior VP and GM and is wasting no time to chalk out a growth strategy for the channel and making it the default destination of choice for the youth of India. He wants Channel [v] to be synonymous with the youth market and make it the hottest place for young people to hang out.

Tasneem Limbdiwala May 14, 2008 9:33 AM

Scam ads have been the bane of advertising, or are they? India has had its share of these ‘scam ads’ – ads that are primarily meant for winning awards more than anything else. But what are the implications of such ads, do they affect a brand’s performance, do they affect the advertising industry itself? exchange4media looks for some answers.

Tasneem Limbdiwala May 14, 2008 9:32 AM

CNN International is looking at more strategic growth in India in terms of drawing partnerships. Jonathan Davies, Executive Vice President, CNN International, and William Hsu, Vice-President, News Advertising Sales in Asia Pacific, CNN, were in India recently and share some of CNN’s plans with exchange4media.

Tasneem Limbdiwala May 9, 2008 8:31 AM

JC Giri, President, O&M, has called it a day at the agency after a span of 13 years. He is currently serving his notice period. Confirming the news, Giri said that he would now be looking at opportunities outside advertising. According to industry speculation, Giri would be joining STAR India.

Tasneem Limbdiwala May 5, 2008 8:07 AM

Trust a creative agency to turn even a change of address into an occasion. O&M Mumbai has decided to bid adieu to its abode of nine years – Kamala Mills at Lower Parel – in style. The agency has even come out with a ‘moving out’ TVC that has all the ‘stickiness’ of the Fevicol bus commercial.

Tasneem Limbdiwala May 2, 2008 8:01 AM

The shortlist for the best creative work in adverting for the 49th Annual Clio Awards has been announced. Seven Indian agencies have made it to the shortlist this year, with O&M leading with eight entries, followed by Leo Burnett with four entries and JWT India with three entries.

Tasneem Limbdiwala May 1, 2008 8:38 AM

Low readership figures continue to haunt the magazines genre. Not just the English magazines, vernacular magazines too suffered a decline. The only ones that have managed to register some growth are Tamil fortnightlies (7 per cent) and monthlies (26 per cent) as well as Oriya weeklies (47 per cent).

Tasneem Limbdiwala Apr 28, 2008 8:19 AM

Indian Oil Corporation has empanelled four agencies – DraftFCB Ulka, Rediffusion DYR, McCann Erickson and Grey Worldwide – for its creative duties following a multi-agency pitch. Meanwhile, Madison and Lodestar Universal would be handling the media duties. Industry sources have pegged the account size at around Rs 120 crore.

Tasneem Limbdiwala Apr 23, 2008 7:50 AM

Indian Oil Corporation has empanelled four agencies – DraftFCB Ulka, Rediffusion DYR,

Tasneem Limbdiwala Apr 22, 2008 5:45 AM

Tata Indicom is reviewing its creative duties and has invited six agencies for a pitch. The account size is estimated to be well above the Rs 80-crore mark. DraftFCB Ulka is the incumbent agency, which won the account from McCann Erickson in 2007. The media duties are being handled by Lodestar Universal.

Tasneem Limbdiwala Apr 17, 2008 8:48 AM

Bread Communications has been actively pitching for new accounts and the results are showing. The agency has bagged the creative mandates of India Post and Broadllyne Technologies within two months of its launch.

Tasneem Limbdiwala Apr 11, 2008 8:14 AM

Bindass has elevated two of its senior people. Nikhil Gandhi has been made VP National Sales, while Ashok A Cherian has been promoted to VP, Marketing. Gandhi replaces Sanjay Puthli, while Cherian replaces Sita Laxmi Narayan Swami.

Tasneem Limbdiwala Apr 11, 2008 8:13 AM

Following a multi-agency pitch, BPCL has decided to empanel four agencies for its creative business – McCann Erickson, Saatchi & Saatchi, Euro RSCG and Lowe. Seven agencies had been invited for the creative pitch a month ago. The estimated account size is in the region of Rs 40-45 crore. An industry source has confirmed the development.

Tasneem Limbdiwala Apr 9, 2008 8:09 AM

JWT is ensuring that Agnello Dias is busier than usual. From a National Creative Director, the agency has now announced Dias as Chief Creative Officer. Colvyn Harris, CEO, JWT India, has confirmed the development.

Tasneem Limbdiwala Apr 5, 2008 8:48 AM

Close on the heels of winning the Rs 50-crore Consim Info (formerly BharatMatrimony Group) account, Publicis Ambience has appointed S Subramanyeswar aka Subbu as National Planning Head replacing Anirban Mukherjee, who had put in his papers in February 2008. Subbu would report to Partha Sinha, Regional Strategist, Publicis Asia.

Tasneem Limbdiwala Apr 2, 2008 7:53 AM

Jignesh Maniar has bid adieu to O&M and set up his own agency called ‘ON’ in partnership with Roshan Chowdhury. Speaking to exchange4media, Maniar shares his agency model and his vision about his new venture.

Tasneem Limbdiwala Mar 31, 2008 8:08 AM

FICCI Frames 2008 got off to a resounding start. And as expected, audiences were subjected to a host of offerings on the content as well as networking front. exchange4media’s Tasneem Limbdiwala asked a few from the gathering on what mattered to them the most -- attending the sessions or networking? Read to know what they said…

Tasneem Limbdiwala Mar 25, 2008 6:17 PM

After a stint of nearly two years, Deep Malhotra, Group Sales Manager, Google India, has put in his papers. He is joining MySpace India as Director, Sales, for the founding team of MySpace India, which will be launched in India shortly. Malhotra will be reporting to Sung Lee, VP Asia, MySpace.

Tasneem Limbdiwala Mar 20, 2008 8:00 AM

Following a multi-agency pitch, Kotak Mahindra Bank has awarded the creative business for its recently launched credit card to JWT. Industry sources have pegged the size of the account upwards of Rs 15 crore. The media business for this account continues to be with Starcom Worldwide.

Tasneem Limbdiwala Mar 18, 2008 7:51 AM

Sita Laxmi Narayan Swamy has put in her papers at Bindass after a five-month stint there. As Marketing Head, Swamy was responsible for an entire gamut of activities involving TV, mobile, web, consumer products and retail at Brand Bindass.

Tasneem Limbdiwala Mar 18, 2008 7:48 AM

After an overwhelming response to the exchange4media Conclave 2008 in Delhi, the Conclave moved to Mumbai on March 13 and the media honchos in the metro responded equally enthusiastically. While print came under the scanner in Delhi, the Mumbai Conclave put the spotlight on ‘Television 3.0’. Delivering the keynote address, Dr Prannoy Roy, Chairman, NDTV, raised some very pertinent points.

Tasneem Limbdiwala Mar 14, 2008 7:58 AM

In a bid to continue with the growth it witnessed in 2007, Fortune Communications has identified three key areas of growth, expansion and new businesses as part of its aggressive plans for 2008. Fortune has announced some recent developments that include new wins and appointments for its Mumbai, Delhi and Chennai offices.

Tasneem Limbdiwala Mar 11, 2008 8:09 AM

Having been in the media side of the business and having acquired INS accreditation in 2007, Ashutosh Legend Multimedia Pvt Ltd (ALMPL) now plans to gain a foothold in the creative side of the business as well. With this objective, ALMPL has partnered with ad veteran Ashok Karnik to form a new agency, Bread Communication.

Tasneem Limbdiwala Mar 10, 2008 7:31 AM

Amar K Deb, Head Honcho, Channel [v], has decided to part ways with the organisation after a stint for nearly eight years. At Channel [v], Deb oversaw the functions of creative, marketing, strategy, and programming. Under his leadership, the channel specialised in youth marketing content and programming innovation.

Tasneem Limbdiwala Mar 6, 2008 6:55 AM

Following the recent restructuring at Saatchi & Saatchi, Kamal Basu, the newly-appointed CEO for the agency’s India operations, is all charged up about his new role. In an exclusive conversation with exchange4media, Basu shares his plans for the agency as well as some significant areas for investment.

Tasneem Limbdiwala Mar 4, 2008 6:42 AM

V&S Broadcasting, an affiliate of UTV Broadcasting, launched its Hindi movie channel UTV Movies on February 24, 2008. The channel plans to embark on an aggressive marketing campaign from the first week of March and has earmarked Rs 30 crore for media spends. Following a multi-agency pitch, RK Swamy BBDO and MPG have been appointed as AORs for the channel.

Tasneem Limbdiwala Feb 27, 2008 7:11 AM

Tarun Rai has put in his papers at JWT India, where he has been Managing Partner and National Business Development Head, thus bringing to an end a 17-year old relationship. With the recent changes in his role, Rai had been moved to a corporate role, working closely with JWT India CEO Colvyn Harris.

Tasneem Limbdiwala Feb 1, 2008 7:06 AM

Firangi, the new entertainment channel from Sahara One, has assigned its creative mandate to PerceptH. The channel is slated to launch on February 25, 2008. In an exclusive conversation with exchange4media, Rajeev Chakrabarti, Business Head of Firangi, shares the channel’s plans and other programming initiatives.

Tasneem Limbdiwala Feb 1, 2008 6:52 AM