Date-wise News

Chocolate advertising on print saw a colossal growth of 134 per cent in Jan-Nov 2007 over Jan-Nov 2006. Maximum advertising of chocolates was seen during the fourth quarter of 2005, 2006 and 2007. While 26 per cent advertising was observed on magazines during Jan-Nov 2007, high advertising was also noticed on general interest newspapers and women-based magazines.

exchange4media Staff Dec 26, 2007 7:25 AM

Golfer Jeev Milkha Singh has been signed on as the first signatory on ‘The Pledge’, as Johnnie Walker Classic’s ambassador for the responsible drinking campaign. Singh will be instrumental in encouraging consumers to sign the pledge to never drink and drive, reinforcing Johnnie Walker’s worldwide responsibility message of abstinence from drunken driving.

exchange4media Staff Dec 26, 2007 7:23 AM

Campus18.com, a digital talent platform, has announced its video contest – Digistars. The portal intends to attract users with its positioning of encouraging talent in all respects and also plans to use the offline medium to take their efforts forward. The website allows users to upload content in the form of blogs, pictures, music and videos.

exchange4media Staff Dec 26, 2007 7:22 AM

In yet another initiative to connect with its consumers, Nokia India has tied up with Shah Rukh Khan for a new brand campaign. The mobile phone major has launched a TVC directed by ad and feature filmmaker Pradeep Sarkar. Bates David Enterprise is the creative agency behind the TVC.

exchange4media Staff Dec 26, 2007 7:20 AM

Besides many other gifts, New Year also showers diaries and calendars from business associates. Each year, corporates look out for innovative products to gift their associates, which would be in sync with their brand identity. Hence it comes as no surprise that corporate gifting is today regarded as a fantastic marketing tool.

exchange4media Staff Dec 26, 2007 7:19 AM

The FICCI Radio Forum has stressed on the need to release additional frequencies in all markets and allow broadcasters to operate multiple frequencies in the city. The Forum has chalked out 6-7 issues that need attention from the Government for the betterment of the radio medium and has also given some suggestions for resolving them.

exchange4media Mumbai Bureau Dec 26, 2007 7:18 AM

One of the prominent, integral and powerful instruments of successful advertising has been jingles. Differentiating the aspects of a jingle and a music track in a TVC, most creative players agree that traditionally, the definition of jingle has been a conventional song with lyrics, while the use of music track is largely restricted to instrumentals. exchange4media speaks to some of the creative directors on the role and trends of jingles and music tracks in advertising.

Tasneem Limbdiwala Dec 26, 2007 7:17 AM

Women can now look forward to their own kind of news with Dainik Bhaskar launching Woman Bhaskar, claimed to be India’s first ever daily designed exclusively for women, in Indore. The four-page is being provided with the mainline Dainik Bhaskar in the newspaper-within-newspaper format Monday to Friday.

exchange4media Mumbai Bureau Dec 26, 2007 7:15 AM

Rakhi Sawant had a lot to say against ‘Nach Baliye’ after losing in the finals, and this is only a continuation of the controversies that format shows have been associated with in the recent past. While channels and media heads don’t seem too worried on the developments so far, some sections of the industry are of the opinion that transparency is soon to become an important agenda on the broadcaster’s list.

Noor Fathima Warsia Dec 26, 2007 7:14 AM

Much like it has done in the TV space with Future TV, Future Media is now all set to have a presence in the radio medium as well with Future Radio. It is learnt that Future Media has floated certain models where it has invited radio players to bid, subsequent to which, it would decide on the format of Future Radio.

Noor Fathima Warsia Dec 26, 2007 7:13 AM