Date-wise News

Yellojobs.com has conducted an online survey covering thousands of jobseekers in India to understand the real reasons behind why people quit. Yellojobs.com is based on a subscription model, whereby instead of advertising for job opportunities, companies need to subscribe to the site. This model is unlike other job portals where companies have to pay initially for the advertisements on job portals, irrespective of results.

exchange4media Staff Dec 31, 2007 7:18 AM

Aviva Life Insurance’s new TVC reinforces the brand philosophy of ‘Living life khul ke’. With brand ambassador Sachin Tendulkar giving the communication the desired cut through, the ad gets its message across effectively. Publicis India is the creative agency behind the campaign.

Tasneem Limbdiwala Dec 31, 2007 7:17 AM

The sixth edition of Kingfisher Swimsuit Special Calendar, India’s answer to the world famous Pirelli calendar, is open for bid auction through SMS, thanks to NDTV Good Times, the lifestyle channel from the NDTV Group. The bid is open till December 31, 2007.

exchange4media Staff Dec 31, 2007 7:16 AM

Livemint.com, the website of business newspaper ‘Mint’ from HT Media Ltd, has unveiled a new section, MarketInfo, targetted at investors and analysts. Livemint MarketInfo tracks the stock markets, MF schemes, company results, industry performance, IPOs, and activities of international and other financial institutions.

exchange4media Staff Dec 31, 2007 7:15 AM

For those without adequate resource or access to a ready database, or competence to mount a high-profile launch, a good strategic launch-pad could be the blog and social media; especially if concept-selling is the first item on the agenda.

exchange4media Staff Dec 31, 2007 7:14 AM

With general entertainment channels all geared up to welcome 2008, news channels too have got their act right to bid adieu to 2007 in style. Most news channels have their own versions of the most important events of the year. Comic spoofs and crystal ball gazing also form part of the New Year fare on most news channels.

exchange4media Staff Dec 31, 2007 7:12 AM

The Bengali TV entertainment space will have a new addition in the New Year. Broadcast Worldwide is launching a Kolkata-specific Bengali movie channel, Tara Talkies. The channel is expected to go on air in January 2008.

exchange4media Staff Dec 31, 2007 7:11 AM

BIG Street, the OOH division from Big FM, has announced the appointment of Anisha Banerji as their National Sales Head. Prior to this, she was Director, Planning and Strategy, at Big FM, handling several projects in the digital space and film promotions.

exchange4media Mumbai Bureau Dec 31, 2007 7:10 AM

The new advertisement policy of DAVP, commissioning of new FM radio stations, redraft of the Broadcasting Services Regulation Bill and implementation of CAS were some of the major policy initiatives taken by Minister for Information & Broadcasting and Parliamentary Affairs, Priya Ranjan Dasmunsi in 2007.

exchange4media Staff Dec 31, 2007 7:09 AM

Jagran Engage has been steadily increasing its presence in the ‘Hindi heartland’. The outdoor advertising division of Jagran Prakashan Ltd has recently bagged the exclusive rights of marketing of hoardings in Aligarh City. The contract is for two years starting January 2008.

exchange4media Staff Dec 31, 2007 7:08 AM

The year 2007 saw a lot of action in the English general entertainment channels with Star World airing some of its biggest properties, Zee Café managing a coup of sorts getting some properties that premiered in India at the same time as their US or UK premieres. AXN, however, continues its dominance on the charts in this genre. For the infotainment channels, on the other hand, Discovery has seen a strong run in the year.

Noor Fathima Warsia Dec 31, 2007 7:05 AM