`Date-wise News`

Hill & Knowlton enters India by taking over management responsibility of IPAN

Global communications consultancy Hill & Knowlton has expanded its operations into India by taking over the management responsibility of IPAN from JWT India effective July 1 2009. The new entity, to be re branded IPAN Hill & Knowlton, will become a part of Hill & Knowlton’s Asia Pacific region with IPAN President Radhika Shapoorjee reporting to Hill & Knowlton Asia Pacific President & Chief Operating Officer Vivian Lines.

Tasneem Limbdiwala Jul 2, 2009 4:41 PM

Brand Yatra: The two-minute revolution in the kitchen

Presenting a quickie solution to hungry kids’ ‘Mummy bhook lagi hai’ demand, Nestle’s Maggi has come a long way since its introduction in Indian kitchens 25 years ago. Along the way, the brand has come up with quite a few variants and has gone from its ‘Bas do minute’ promise to the ‘Taste bhi, health bhi’ peg. exchange4media traces the brand’s journey as it celebrates its Silver Jubilee.

Tasneem Limbdiwala Jul 2, 2009 9:10 AM

DNA embarks on month-long celebrations on completion of 4 years

English daily DNA is completing four years this month, and the publication has decided to celebrate the milestone in style. DNA has embarked on month-long celebrations, beginning July 1, 2009. The publication has planned various activities for the rest of the month to engage its readers, clients and media agencies.

Noor Fathima Warsia Jul 2, 2009 8:34 AM

Radio One relaunches in Mumbai promising ‘maximum music fataafat’

Radio One has re-launched itself in Mumbai with the product promise of ‘maximum music fataafat’ and a tangible promise of minimum 13 songs every hour. The focus of the re-launch is to give the FM station a new vibrant musical face in Mumbai, especially the SEC AB 18-34 segment.

exchange4media Staff Jul 2, 2009 8:24 AM

ASCI brings 38 ads under scanner; 2 ads withdrawn, 8 modified

The Advertising Standards Council of India (ASCI) has released its report for the period January-March 2009 on ads that were either withdrawn or modified. A total of 38 ads had been brought under the scanner, of which two ads have been withdrawn, while eight have been modified.

Tasneem Limbdiwala Jul 2, 2009 8:22 AM

TTML appoints Square Circle Outdoors as OOH partner for Tata Indicom

Tata Teleservices (Maharashtra) Ltd has awarded the media duties to Square Circle Outdoors Pvt Ltd for out-of-home solutions for Brand Tata Indicom.

exchange4media Staff Jul 2, 2009 8:19 AM

Maxus India adds Red Bull to its kitty; ac size Rs 15-20 cr

Following a multi-agency pitch, Maxus India’s Mumbai office has bagged the media mandate for Red Bull. This win comes close on the heels of the agency bagging Colors and Rediff.com media duties. Industry sources peg the Red Bull media business in the region of Rs 15-20 crore.

Tasneem Limbdiwala Jul 2, 2009 8:18 AM

Genre Check: And it’s Zee TV’s turn to beat Colors & Star Plus now

The year has seen many important weeks in the Hindi general entertainment channels (GEC) genre, and week 26 proved to be one more. Zee TV has beaten Colors to take the No. 1 position even if by 0.8 rating points. This is the first time ever that Zee TV is on the No. 1 slot. Star Plus is the No. 3 player this week.

Noor Fathima Warsia Jul 2, 2009 8:17 AM

Bureau of Energy Efficiency calls for creative pitch; ac size upwards of Rs 100 cr

Bureau of Energy Efficiency (BEE) is on the lookout for a creative partner has called for a pitch. The account size is pegged upwards of Rs 100 crore. Several leading creative agencies are reportedly taking part in the pitch. The agencies will be selected through a tender.

Pallavi Goorha Kashyup Jul 2, 2009 8:15 AM