Date-wise News

India camp is significantly disappointed with only three entries in the Films Lions shortlist. Two entries are from JWT India for the work done for BCCL, and one is from TBWA India for the work done for Multiscreen Media.

Noor Fathima Warsia Jun 25, 2009 6:58 PM

With an aim to encourage the growth of mobile marketing and advertising, Mobile Marketing Association has elected co-chairs for the newly constituted India Local Council. The newly elected honchos of the council duly priortised the evangelizing of mobile marketing in their first meet.

exchange4media Mumbai Bureau Jun 25, 2009 8:09 AM

The United Nations, together with the International Advertising Association, and a coalition of the world’s leading advertising, marketing and media agencies today launched Hopenhagen – a movement that empowers global citizens to engage in the December United Nations Climate Change Conference (COP15) in Copenhagen – at the Cannes Lions International Advertising Festival. Hopenhagen is a global marketing and communications initiative that will inspire and generate mass activation around the world.

exchange4media Mumbai Bureau Jun 25, 2009 8:08 AM

India Chapter of the International Advertising Association (IAA) has officially announced the launch of the Young Professional (YP) Membership. The membership came into being as the Mr Raj Nayak, President of the India Chapter of the IAA, made the announcement.

exchange4media Staff Jun 25, 2009 8:07 AM

One of the front-runners among the public sector banks, Union Bank of India (UBI) has finalised six agencies to handle its creative business. The agencies include Mudra, RK Swamy BBDO, Aakar, Interpub, Crayons and Sobhagya Advertising. The account size is said to the tune of Rs 50 crore and above.

Tasneem Limbdiwala Jun 25, 2009 8:06 AM

Big FM has allocated approximately 45 per cent of its marketing budget to street level marketing as compared to 30-odd per cent its early stages. In a conversation with exchange4media, Anand Chakravarthy, National Head Marketing, Big FM shared more on the channel's marketing initiatives and its priorities for 2009.

Robin Thomas Jun 25, 2009 8:05 AM

The team comprising Contagious magazine and Leo Burnett that holds the Wildfire seminars at Cannes Lions International Advertising Festival every year delved in the art of storytelling this year at Cannes. The team listed town the seven basic plots, and how advertising agencies can work around it for ads that connect with consumers.

Noor Fathima Warsia Jun 25, 2009 8:05 AM

Indian agencies have drawn a blank at the Cyber Lions 2009. There was only one entry from Bates 141 that had made it to the shortlist failed to make to the winning list. Indian juror Meera Sharath Chandra from Syzygy UK said that India is a late bloomer and had got in the digital race later than most countries but that was not an excuse for not winning.

Noor Fathima Warsia Jun 25, 2009 8:04 AM

India has only two Lions in the Press category. A Silver from Ogilvy and a Bronze from Rediffusion Y&R. The Press Jury President David Lubars made no pretence of the fact that the jury was tough on what was being selected. However, according to India juror Abhijit Avasthi it was a “decent” year.

Noor Fathima Warsia Jun 25, 2009 8:03 AM

The Design Lions, which is in its second year, turned to be one of the best Lion categories for India this year. India has bagged five Design Lions including a Gold Lion that was awarded to JWT India. There are two Silvers in the category awarded to Publicis Red Lion and Leo Burnett India. There are also two Bronze Lions awarded one each to Ogilvy India and JWT India. The Design jury stated unanimously that India’s work stood out in the overall body.

Noor Fathima Warsia Jun 25, 2009 8:02 AM

India's leading IT and technology group HCL has purportedly invited proposals for a creative pitch. It is learnt that Mudra, Leo Burnett among others have particiapted in the pitch. According to the sources close to the development, the account size is said to be pegged at Rs 25 crore.

Pallavi Goorha Kashyup Jun 25, 2009 8:01 AM

The popular `I love You’ Rasna commercial of the 80’s still remains fresh in our memory so much so that even though the brand does not use the tagline anymore and probably used it last more than a decade back yet the association is not easy to let go off.

Tuhina Anand Jun 25, 2009 8:00 AM

When Microsoft’s CEO Steve Ballmer is speaking, the audience would naturally comprise names like Sir Martin Sorrell. Sorrell even had a question for Ballmer in an audience interaction that followed the session. While Ballmer spoke on a host of subjects, the one topic that was discussed repeatedly was search. Ballmer candidly admitted that that was an area where he was envious of competition, and where Microsoft would work hard to “restore the balance”.

Noor Fathima Warsia Jun 25, 2009 8:00 AM

The winners for Films, Integrated & Titanium Lions are yet to be announced, but India has already scored 23 Lions, which is the same as last year. Ogilvy is leading the metal count but missing a Gold. Publicis follows. JWT in the race too with one Gold and one Bronze.The expectations from Films are high. Any increase in metal from here would make this the highest Lions year for India.

Noor Fathima Warsia Jun 25, 2009 7:59 AM