Authors
Over the years, brand Nirma has remained true to its original proposition – a value-for-money product for the Indian housewife. One of the most recognisable Indian brands,
Tasneem Limbdiwala Sep 10, 2009 9:22 AM
Following a multi-agency pitch, Star CJ Network, the home-shopping joint venture of STAR Group and Korea-based CJ (Cheil Jedang), has appointed Starcom Worldwide as its media partner. As was reported by exchange4media earlier, BBH India has been appointed as the creative partner on the business.
Tasneem Limbdiwala Sep 10, 2009 9:11 AM
Following a multi-agency pitch, Star CJ Network, the home-shopping joint venture of STAR Group and Korea-based CJ (Cheil Jedang), has appointed Starcom Worldwide as its media partner. As was reported by exchange4media earlier, BBH India has been appointed as the creative partner on the business.
Tasneem Limbdiwala Sep 9, 2009 12:43 PM
JSW Group, a part of the Jindal Group, has appointed Grey India to handle its creative duties following a multi-agency pitch. The agency will handle the Group’s corporate, steel and energy business. The account size on the business is estimated in the region of Rs 15-20 crore.
Tasneem Limbdiwala Sep 8, 2009 7:59 AM
BBDO India has been assigned the creative mandate for Aviva Life Insurance. The win comes on the heels of the agency reportedly bagging the creative duties for Wrigley’s Doublemint. Industry sources have confirmed the development and peg the account size at upwards of Rs 25 crore. Publicis India is the incumbent agency.
Tasneem Limbdiwala Sep 4, 2009 8:42 AM
Signalling an arrival of new era for itself, Dhanalakshmi Bank, the 82-year old private sector bank, has initiated a brand transformational exercise that includes change in the logo and related branding treatment across all its customer touchpoints. The Bank has appointed London-based Fitch to chart out its new brand identity.
Tasneem Limbdiwala Sep 3, 2009 8:32 AM
After the much talked-about KILB and Pension Plan campaigns, Aegon Religare is back with a new campaign for it Star Child Plan. The campaign comprises three ad films with an animated feel that stress on the chosen insight that every parent knows that his child has a hidden talent.
Tasneem Limbdiwala Sep 2, 2009 9:00 AM
Following a multi-agency pitch, Lucas Indian Services Ltd (part of the TVS Group), has decided on OgilvyAction to handle retail promotional business for its venture CarPlus, which is into organised car accessory retail.
Tasneem Limbdiwala Aug 31, 2009 7:46 AM
Following a multi-agency pitch, Max Bupa, a new entrant in the health insurance sector, has decided on its creative partner. After a tough pitch spanning two months, the company has assigned its creative mandate to Bates 141. Industry sources have pegged the account size at upwards of Rs 10 crore.
Tasneem Limbdiwala Aug 28, 2009 8:54 AM
Following a multi-agency pitch, Hindustan National Glass & Industries Ltd (HNGIL), has appointed JWT Mumbai for its creative duties. The account size estimated to be in the region of Rs 15 crore. Mediaedge:cia is the media agency on board.
Tasneem Limbdiwala Aug 25, 2009 7:44 AM
Following the launch of its new communication to effectively improve its brand image and have a top of mind recall, SpiceJet has strong plans to induce this strategy in the digital medium as well. Taking the thought forward, the airline has called for a digital pitch.
Tasneem Limbdiwala Aug 20, 2009 8:17 AM
Dentsu Communications has appointed Lavanya Anirudh as Vice-President, where she will be heading the Aircel business and would be responsible for consolidating Aircel’s business and its brand nationally. She moves from Ogilvy India, where she had worked for a decade. Anirudh would be reporting to Rajesh Aggarwal, President, Dentsu India.
Tasneem Limbdiwala Aug 19, 2009 9:12 AM
Real estate developer Value Designbuild has appointed Saatchi & Saatchi Bangalore as its communication partner from this month onwards. The agency will conceptualise a communication approach that will help differentiate the brand in an otherwise lacklustre real estate market.
Tasneem Limbdiwala Aug 18, 2009 9:16 AM
LIC has launched a new campaign highlighting its Pension Plans. Conceptualised by Mudra Communications, the new TVC, titled ‘Statue’, revolves around the growing standards of living of an average Indian today and the challenges of maintaining the same comfortable lifestyle after retirement.
Tasneem Limbdiwala Aug 10, 2009 7:48 AM
Winners of the Promotion Marketing Awards of Asia (PMAA) 2009 have been announced and this year, India has bagged a total 23 metals, including seven Golds, eight Silvers and seven Bronzes, and one Country Dragon, which was bagged by Jagran Solutions.
Tasneem Limbdiwala Aug 10, 2009 7:43 AM
Tata Retail Enterprises (Trent), operating under the brand name ‘Westside’, is on the lookout for a creative partner. The group has called for a pitch and is evaluating the agencies for its creative duties. Publicis Ambience is the incumbent agency, while Lodestar Universal continues to be the media agency.
Tasneem Limbdiwala Aug 7, 2009 7:20 AM
Maxx Mobile Communications, the mobile phone accessories manufacturing and distribution company, has called for a multi-agency pitch for its creative as well as it media businesses. The pitch, which saw several agencies in the fray, took place recently. It is learnt that Maxx Mobile has shortlisted two agencies and will finalise one soon.
Tasneem Limbdiwala Aug 6, 2009 7:10 AM
Ranjeev Vij, Business Director and Vice-President on the Hewlett Packard (HP) business at BBDO India, has put in his papers. Apart from heading the HP account, Vij was also responsible for new business initiatives for the agency. Josy Paul, Chairman and NCD, BBDO India, has confirmed his movement to exchange4media.
Tasneem Limbdiwala Aug 4, 2009 8:01 AM
Close on the heels of bagging the Samsonite business, Contract Advertising has been assigned the creative business for Shell Foundation, the CSR initiative of oil major Royal Dutch Shell. The win comes in the wake of a multi-agency pitch, which saw seven agencies in the fray.
Tasneem Limbdiwala Aug 4, 2009 8:00 AM
BBH India has got its very own first official address in Mumbai. The agency, which has till now been operating out of its Kalpataru, Santacruz (East) office, has moved into its Santacruz (West) office in the vicinity of Linking Road.
Tasneem Limbdiwala Aug 3, 2009 8:12 AM
Rohit Misra has put in his papers as President, Rediffusion Y&R. He was appointed as President in February 2009 to fill in Mahesh Chauhan’s place, who had been elevated as Group CEO. Confirming the news, Chauhan said that there were no plans to replace Misra yet.
Tasneem Limbdiwala Aug 1, 2009 8:37 AM
Bartle Bogle Hegarty (BBH) has appointed Anuraag A Fulay as Executive Producer. Fulay will be based out of Mumbai and will report to Paul Ward, Director of Group Operations at BBH. Fulay moves from Concept Advertising, Dubai, where he was working as Head of Client Servicing.
Tasneem Limbdiwala Aug 1, 2009 8:36 AM
Ever since the time Karen Lunel stepped into that waterfall, Liril has been generating that freshness appeal. Though the current ‘Liril 2000’ ad moves away from ‘individualist indulgence’ to ‘family intimacy’, Liril’s moot freshness focus continues. exchange4media traces the brand’s growth and advertising strategy over the years.
Tasneem Limbdiwala Jul 30, 2009 8:27 AM
Sumeet Chatterjee has called it a day at Lowe Lintas. He now joins TransStadia as Head of Business Development. Chatterjee’s new role includes strategic alliance marketing and publicity, content and government liaison.
Tasneem Limbdiwala Jul 28, 2009 8:26 AM
Air India’s creative pitch has finally gone underway five months after the national carrier officially announced a review of its creative duties, which exchange4media had reported in February 2009. Thirty agencies are reportedly in the race for the business. Currently Mudra, RK Swamy, Prem Associates, and ThompsonConnect, among others, are on the Air India roster.
Tasneem Limbdiwala Jul 28, 2009 8:20 AM
Following a multi-agency pitch, Big Cinemas has appointed iContract to handle its direct and digital marketing business. Ten agencies had reportedly taken part in the pitch. The account size is estimated in the region of Rs 15-20 crore. Meanwhile, Alok Nanda Company (ANC) will continue to work on specific branding initiatives for Big Cinemas.
Tasneem Limbdiwala Jul 27, 2009 7:42 AM
Bank of Maharashtra has released a tender inviting agencies to make presentations for its overall communication, following which it will decide on the empanelment of agencies. The account size for the creative business is believed to be substantial.
Tasneem Limbdiwala Jul 22, 2009 9:10 AM
Speaking at the Media Review 2009, Nandini Dias, took the audience not only through the rearview mirror, but also on what was seen on the windshield for the television and radio mediums.
Tasneem Limbdiwala Jul 20, 2009 7:54 AM
Jasmin Sohrabji brought the print medium under the scanner at the Media Review 2009, when she stated, “The fact that ad revenues are reducing from the medium is due to overall advertisers’ budget cuts, but the faith in the medium continues”.
Tasneem Limbdiwala Jul 20, 2009 7:54 AM
Speaking at the Media Review 2009, Punitha Arumugam highlighted how clients, media owners and media agencies were constantly committing the seven deadly sins – anger, pride, greed, sloth, gluttony, envy, and lust.
Tasneem Limbdiwala Jul 20, 2009 7:53 AM
TOP STORIES
