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Date-wise News

Brand Yatra: Canon – Keeping its date with success

Brand Yatra: Canon – Keeping its date with success?blur=25

Incorporated in 1997, Canon India has gone from its cold technology deliverer platform to a warmer, more ‘human’ brand that helps people capture memorable moments forever and also take that perfect copy. From copiers to cameras, exchange4media traces Brand Canon’s journey in India.

Pallavi Goorha Kashyup Sep 3, 2009 8:59 AM

82-year old Dhanalakshmi Bank goes for a brand revamp

82-year old Dhanalakshmi Bank goes for a brand revamp?blur=25

Signalling an arrival of new era for itself, Dhanalakshmi Bank, the 82-year old private sector bank, has initiated a brand transformational exercise that includes change in the logo and related branding treatment across all its customer touchpoints. The Bank has appointed London-based Fitch to chart out its new brand identity.

Tasneem Limbdiwala Sep 3, 2009 8:32 AM

Crayons Advertising appointed media AOR for IREO; ac size pegged at Rs 50 cr

Crayons Advertising appointed media AOR for IREO; ac size pegged at Rs 50 cr?blur=25

Global real estate giant IREO has appointed Crayons Advertising as its media AOR following a multi-agency media pitch. This is the first time that IREO has appointed a creative and media agency. The creative duties are being handled by McCann Erickson. The account has been pegged at Rs 50 crore.

Pallavi Goorha Kashyup Sep 3, 2009 8:30 AM

Tata Docomo joins in the Ganpati festivities

Tata Docomo joins in the Ganpati festivities?blur=25

As the Ganpati festival culminates today in Mumbai and the rest of Maharashtra, Tata Docomo joins in the joy and frenzy with a TV campaign around the 10-day festival. conceptualised by DraftFCB+Ulka, the animated TVC showcases different symbols that are very close to the festival – the rituals, the deity, and the devotees.

Pallavi Goorha Kashyup Sep 3, 2009 8:29 AM

Nielsen UMAR survey decodes India’s rich

Nielsen UMAR survey decodes India’s rich?blur=25

The Nielsen Company India has launched its first of a kind survey – Nielsen Upper Middle and Rich (UMAR) – to provide a realistic picture of the affluent in Indian society today. Covering more than 18,250 affluent individuals across 35 Indian metros, Nielsen UMAR is the first large scale annual survey conducted in recent times to profile the hard-to-reach affluent Indian consumers, their lifestyles and media consumption habits.

exchange4media Staff Sep 3, 2009 8:29 AM

Guest Article: Set-top boxes: The long vision ahead

Guest Article: Set-top boxes: The long vision ahead?blur=25

The Government of India in the Union Budget for 2009-10 increased the basic customs duty on digital set-top boxes from 0 per cent to 5 per cent to encourage local manufacturing. This move will give a boost to Indian-manufactured products, which will result in better control over development, quality, flexibility, inventory management, and foreign exchange mitigation, among other factors.

exchange4media Staff Sep 3, 2009 8:27 AM

JWT’s Prahlad Nanjappa ventures out on his own with Fryed

JWT’s Prahlad Nanjappa ventures out on his own with Fryed?blur=25

Prahlad Nanjappa, former Vice President and Senior Creative Director, JWT Bangalore, has started his own venture called Fryed. The agency will be offering advertising, design and web solutions. He has partnered with Karan Doshi, his former colleague from JWT, for this venture.

Tuhina Anand Sep 3, 2009 8:26 AM

INS gears up for elections on September 24

INS gears up for elections on September 24?blur=25

Preparations are on full swing for the annual elections of the Indian Newspaper Society (INS), which will be held in Hyderabad on September 24, 2009. Last year, Mumbai Samachar’s Hormusji N Cama was elected INS President for 2008-09. Cama highlights some of the major achievements of INS in the past one year.

exchange4media Staff Sep 3, 2009 8:25 AM