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SBI General Insurance, the joint venture between State Bank of India and Insurance Australia Group (IAG), is on the lookout for a creative partner. It is learnt that a few creative agencies have pitched for the business.
Tasneem Limbdiwala Nov 9, 2009 7:38 AM
Health and hygiene company Zodhita Health Solutions Pvt Ltd has appointed Mumbai-based Boiling Point Communications to handle its creative duties and Orion PR as its PR agency to promote and position the company and its brands in the Indian market. The company has earmarked a marketing budget of Rs 10 crore.
Tasneem Limbdiwala Nov 5, 2009 7:20 AM
Park Avenue, the apparel brand from the Raymond Group, is reviewing its creative duties and is said to be in talks with various agencies. The account size has been pegged in the region of Rs 12 crore. Dentsu Marcom is the incumbent agency.
Tasneem Limbdiwala Nov 4, 2009 7:30 AM
National carrier Air India has shortlisted nine agencies for the final round of its creative pitch. These nine agencies are: Euro RSCG, Crayons, Mudra, DraftFCB+Ulka, Everest Brand Solutions, Dentsu, Lowe Lintas, Saatchi & Saatchi and Grey India. exchange4media had reported in July 2009 that 30 agencies were in the fray for the Air India business. It may be recalled that Mudra, RK Swamy BBDO, Prem Associates, and Thompson Connect are among the agencies currently on the Air India roster.
Tasneem Limbdiwala Oct 27, 2009 7:52 AM
Health and hygiene company Zodhita Health Solutions is ready for its India foray with its range of antiperspirant deodorants, scheduled to launch in December 2009 under the brand name of ‘Zuska’. The company has earmarked a marketing budget of Rs 10 crore. Shankar Shinde, Country Head, Zodhita Inc, shares more on the company’s plans in India.
Tasneem Limbdiwala Oct 21, 2009 8:38 AM
“The power of thoughts and the power of ideas cannot be overemphasised. Thoughts connote energy, freshness and are continuous by nature,” believes Manoj Motiani, Founder & Chief Creative Officer of ‘Thought Bubbles’. The former Creative Director with O&M is going strong with his nine-month old creative hot shop.
Tasneem Limbdiwala Oct 20, 2009 7:43 AM
Ferrero Group is on the lookout for a creative partner for its mint brand, Tic-Tac. Currently, Orchard Advertising is handling the creative business. It is believed that a few agencies are pitching in for the business.
Tasneem Limbdiwala Oct 13, 2009 8:02 AM
It was a big night for GroupM India on October 9, 2009. The company’s inaugural internal awards – Choreos – made celebrities of all the nominees. The GroupM agencies came together in full attendance and were in high spirits as they celebrated the victory of those individuals and teams that manifested the way of working on brands that brought to life the values that GroupM stands for.
Tasneem Limbdiwala Oct 12, 2009 8:20 AM
Godrej Sara Lee has launched a new ad campaign for GoodKnight Naturals, a moisturising mosquito repellent cream. The ad aims to bring out the natural essence of the product endorsed by actress Vidya Balan, who personifies the brand’s proposition – natural and caring. The ad campaign and concept has been developed by JWT India.
Tasneem Limbdiwala Oct 10, 2009 8:25 AM
The winners of WPP’s WPPED Cream Awards 2009 have been announced, and this year seven agencies from India have bagged the Awards – JWT India, Ogilvy India, Rediffusion Y&R, 141 Sercon, Contract Advertising, Mediacom India and Genesis Burson-Marsteller.
Tasneem Limbdiwala Oct 10, 2009 8:16 AM
Winners of GroupM’s inaugural internal awards, christened Choreos, were announced at a packed ceremony in Mumbai on October 9, 2009. The Awards recognise the work done by GroupM’s professionals. In all, 10 Choreos Awards were given away – six individual awards, three team awards and one special Jury Choice team award.
Tasneem Limbdiwala Oct 10, 2009 8:15 AM
Post the announcement of its brand revamp, 82-year old private sector Dhanalakshmi Bank has appointed Ogilvy & Mather as its new creative partner. The account size is in the range of Rs 15 crore. Another business in Ogilvy & Mather’s kitty is that of the Rs 10-crore Westside account. Both the wins come in the wake of multi-agency pitches.
Tasneem Limbdiwala Oct 8, 2009 8:05 AM
Agnello Dias & Santosh Padhi’s joint venture, TapRoot India, has added two new channels -- National Geographic Channel and Fox History & Entertainment channel -- to its kitty. Padhi, Founder & Chief Creative Officer of TapRoot India, has confirmed the development to exchange4media.
Tasneem Limbdiwala Oct 7, 2009 8:10 AM
Scotland-based Whyte & Mackay, part of United Spirits, is reviewing its creative business. Currently, the creative mandate is being handled by Equus Red Cell. It is believed that a few Bangalore-based agencies have been invited for the pitch.
Tasneem Limbdiwala Oct 6, 2009 6:51 AM
Gone are the old yellow dabba with a green palm tree and the association with not-so-heart-friendly vanaspati ghee. Dalda now sports a contemporary look, feel, taste and a new proposition – that of health, freshness, but with no compromise on taste. And to get across this new identity, a new campaign has been conceptualised by Saint & Warriors.
Tasneem Limbdiwala Oct 5, 2009 7:06 AM
Following a global affiliation, the creative mandate for the complete portfolio of Hindustan Unilever Ltd’s Vaseline India has moved to BBH India. No pitch was involved in this account movement. Lowe Lintas is the incumbent agency.
Tasneem Limbdiwala Oct 5, 2009 7:01 AM
UAE-based telecom operator Etisalat Telecom (Emirates Telecommunications) has decided on its media and creative partners. Lintas Media Group’s third media service brand, Karishma Initiative, has been assigned its media duties, while MRM Worldwide, the digital arm of McCann Worldgroup, has bagged the creative mandate. The account size is estimated in the region of Rs 400 crore.
Tasneem Limbdiwala Oct 2, 2009 7:38 AM
Close on the heels of winning the Femina account, Mudra Mumbai has won the creative and media duties of Inorbit Malls. The win comes in the wake of a multi-agency pitch. However, neither the other agencies in fray for the business nor the account size could be ascertained.
Tasneem Limbdiwala Sep 30, 2009 7:00 AM
It is learnt from industry sources that Suranjan Das, Senior VP & Managing Partner at JWT’s Fortune India, has put in his papers. Though both Das and Colvyn Harris, CEO, JWT India, have denied the development, industry sources have confirmed the movement.
Tasneem Limbdiwala Sep 30, 2009 6:55 AM
twofour54, the Abu-Dhabi based content creation community, has announced the launch of twofour54 intaj, offering state-of-the-art production and post-production facilities, media asset management, digital archiving, playout and broadcast services. The production aims to attract South Asia markets, but will currently focus on the UAE.
Tasneem Limbdiwala Sep 29, 2009 6:24 AM
After revamping its website Mid-day.com with a new look, Mid-Day is set to unveil a new campaign emphasising its new look. The campaign, which will go on air on September 29, aims to position Mid-day.com as the fun and information break for the YUMPI throughout his working day. The campaign has been created by Origin Beanstalk Creative consultancy.
Tasneem Limbdiwala Sep 29, 2009 6:19 AM
Winners of Ad Club Bombay’s Young Achievers Awards 2009 were declared at a ceremony in Mumbai on September 25. Interestingly, named as Pappu Awards, the annual awards have been instituted to encourage the young talent in the advertising and marketing communications industry.
Tasneem Limbdiwala Sep 26, 2009 8:09 AM
The Ad Club of Bombay is all set for the annual Young Achiever Awards 2009. Interestingly named as ‘Pappu Awards’, the Awards ceremony will he held in Mumbai on September 25. The Awards have been formulated by the Young Turk committee along with the Secretariat of the Ad Club. Sunil Lulla is the Chairperson of the Awards.
Tasneem Limbdiwala Sep 25, 2009 8:10 AM
Montblanc, known for generations as a manufacturer of sophisticated and luxurious writing instruments, has launched its first ever television commercial in India. Narrating the story of Monblanc’s legacy and heritage is actor Anil Kapoor, who is endorsing a brand for the first time. The TVC has been conceptualised by Meridian Communications.
Tasneem Limbdiwala Sep 23, 2009 7:52 AM
In a bid to infuse some freshness in the brand, Parle has undertaken a revamp exercise for its sweet and salty biscuit brand Krackjack. And to support this revamp, Parle has also unveiled a new communication strategy, along with changing the logo colour and packaging. The campaign has been conceptualised by Vipin Dyani’s Thoughtshop India and is produced by Codered Films.
Tasneem Limbdiwala Sep 22, 2009 8:52 AM
Six Inches Communications, a creative and integrated marketing company, has been assigned the creative duties for ‘HairXpreso’, a retail compact salon venture of professional hair stylist, author, and businessman Jawed Habib. Six Inches will generate awareness of the brand through advertising, BTL and online initiatives.
Tasneem Limbdiwala Sep 18, 2009 6:19 AM
John Distilleries Ltd (JDL) has entrusted the advertising duties of three of its alcohol brands with Creativeland Asia. The win comes in the wake of a multi-agency pitch. Creativeland Asia will handle the communication and launch strategies for Salute Vodka, Mont Castle Brandy brands and the advertising of JDL’s existing whisky brand, Original Choice.
Tasneem Limbdiwala Sep 17, 2009 7:31 AM
Talk about going flat. This is the strategy that BBH has been following – no posts, no separations, no designations. What BBH India has instead are Brand Partners. The agency has completed nearly nine months of operations in India and has a 33-strong team in its Mumbai office. Everybody is considered equal in their roles.
Tasneem Limbdiwala Sep 15, 2009 8:46 AM
The Advertising Standards Council of India (ASCI) has bought 41 ads under its scanner for the period April-June 2009, of which six ads have been withdrawn, while seven have been modified. Eight ads that were upheld by the Consumer Complaints Council (CCC) are still awaiting assurance of compliance from the advertisers/ad agencies ensuring that the claims would not to be repeated. Eighteen ads were not upheld by the CCC.
Tasneem Limbdiwala Sep 15, 2009 8:18 AM
Taking a step forward from the route of a problem-solution format, the new TVC for Moov, titled ‘Janani’, celebrates the impulsiveness of ‘the little girl in every woman’ through different visual vignettes of women indulging in childlike behaviour. The TVC has been created by Ignite Mudra and produced by Chrome Pictures.
Tasneem Limbdiwala Sep 11, 2009 8:23 AM
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