Date-wise News

A second agency in the network has become commonplace in Indian advertising. The reasons ranged from cornering talent to getting a different philosophy in the system to handling conflicting businesses. And for these same reasons, some agencies have now even added third creative brands – JWT has Fortune, Leo Burnett has Black Pencil, and Ogilvy has now re-launched David. However, the question is whether there is place for more from the same in the advertising ecosystem.

Noor Fathima Warsia Jul 30, 2009 8:33 AM

Ever since the time Karen Lunel stepped into that waterfall, Liril has been generating that freshness appeal. Though the current ‘Liril 2000’ ad moves away from ‘individualist indulgence’ to ‘family intimacy’, Liril’s moot freshness focus continues. exchange4media traces the brand’s growth and advertising strategy over the years.

Tasneem Limbdiwala Jul 30, 2009 8:27 AM

There’s good news for the Indian entertainment and media industry with PwC’s latest outlook on the E&M industry projecting a 10.5 per cent growth in 2009-13. Though television industry will continue to be the major contributor to the overall industry revenue pie, digital media will see the highest growth with a CAGR of 22 per cent.

exchange4media Mumbai Bureau Jul 30, 2009 8:26 AM

Van Heusen has announced a tie-up with FDCI for the Van Heusen India Men’s Week, which is designed as an annual conclave for men’s fashion in India. The inaugural Men’s Week would be held in Delhi from September 11-13, 2009 and will feature 15 shows and over 40 exhibitors.

exchange4media Staff Jul 30, 2009 8:05 AM

Span Communications has been assigned the creative and media duties of the domestic and international campaign for promotion of Indian Handloom products and Handloom Mark. The win comes on the heels of a multi-agency pitch. Sources close to the development have pegged the account at upwards of Rs 10 crore.

exchange4media Staff Jul 30, 2009 8:04 AM

Everest Brand Solutions has been awarded the creative duties for the Tata Housing Mumbai township project coming up in Boisar. Confirming the news, Rajeeb Kumar Dash, Senior Manager, Tata Housing, has pegged the account size at Rs 20 crore.

Pallavi Goorha Kashyup Jul 30, 2009 8:02 AM

Dinesh Wadhawan, former MD and CEO of Times Internet Ltd, has been appointed on the Board of RockeTalk, a San Diego, California based mobile application company. Wadhawan had facilitated RockeTalk’s content tie-up with Indiatimes last year during his stint at TIL.

exchange4media Staff Jul 30, 2009 8:01 AM

Madhusudan Anand, who had quit Navbharat Times on July 17, 2009, has revealed his next destination. Anand is joining NaiDunia as its National Editor, where he will be responsible for the all the editions across India. He will be reporting to Alok Mehta, Editor-in-Chief, NaiDunia.

exchange4media Staff Jul 30, 2009 8:00 AM

The India Chapter of the International Advertising Association (IAA) has officially launched a public service communication programme, ‘Lighting a Billion Lives’, at a ceremony in Mumbai on July 29, 2009. Dr Farooq Abdullah, along with TERI’s Dr Rajendra Pachauri and Raj Nayak, President, IAA India Chapter and CEO, NDTV Media, inaugurated the initiative.

exchange4media Mumbai Bureau Jul 30, 2009 8:00 AM

Delhi-based Noshe Oceanic Pvt Ltd has forayed into public relations with the launch of its first PR consultancy brand – Noshe PR – which focuses solely on consumer, lifestyle and PR products and services. Noshe PR will be headed by Kavita Chawla.

Pallavi Goorha Kashyup Jul 30, 2009 7:59 AM

Crystal Phosphates Ltd, one of the leading agro-chemical companies, has partnered with Macaw Communication and Advertisements Pvt Ltd., an India News Communications Group Company, for its advertising and marketing duties. INCL would be engaged in providing a wholesome marketing and communication plan for the upcoming launch of its new insecticide across India.

exchange4media Staff Jul 30, 2009 7:58 AM

Monika Halan has come on board Mint, the business daily from HT Media, as Consulting Editor. She moves from Outlook Money, where she was Editor. Halan’s appointment is part of the ongoing restructuring at Mint, which involves expansion of editorial staff and circulation as well as certain cost cutting measures to offset expensive newsprint.

exchange4media Staff Jul 30, 2009 7:57 AM