Date-wise News

Maruti Suzuki has appointed actor R Madhavan as brand ambassador for its hatchback WagonR. It is after a long time that a brand ambassador has been roped in for Maruti WagonR.

exchange4media Staff Sep 17, 2009 10:22 AM

Vaseline Healthy White, the latest product offering from Vaseline, has gone digital with Zapak.com, which has created an online engagement platform for Vaseline Healthy White. This platform allows users to play games, read about skin care, join communities and so on.

exchange4media Mumbai Bureau Sep 17, 2009 10:21 AM

The NAB European Radio Conference will feature more than 30 sessions focusing exclusively on issues facing radio internationally. The Conference will take place at the Intercontinental Hotel in Athens October 25-27, and will provide radio broadcasters with the opportunity to connect with colleagues from over 40 countries while observing new technologies and revenue-generating products on the exhibit floor.

exchange4media Staff Sep 17, 2009 10:20 AM

Grey Group’s APAC Chairman & CEO Nirvik Singh took the stage on the first day of Spikes Asia to give insights from a recent survey that the company had undertaken. Singh was speaking on ‘Understanding and Targeting the Asian Consumer’. The other speaker in this session was Edmond Neo, Director (Group Commercial), Asia Pacific Breweries.

Noor Fathima Warsia Sep 17, 2009 7:38 AM

The first session of the Spikes Asia Festival 2009 was on the “balance of power” and as the session moderator, Richard Pinder, COO, Publicis Worldwide observed, the perceived shifting of power from the west to east, from the producer to the consumer and from old media to new media.

Noor Fathima Warsia Sep 17, 2009 7:36 AM

Clearly one of the best attended sessions of Spikes Asia 2009 so far was the final session of the first day. Microsoft Advertising put together a panel comprising Ashutosh Srivastava, CEO, Mindshare Asia Pacific; Anna Kirah, VP, CPH Design and Rob Campbell, Managing Partner, Creative Strategist Asia, Sunshine. Richard Dunmall, GM, Microsoft Advertising, Greater APAC moderated the session.

Noor Fathima Warsia Sep 17, 2009 7:33 AM

John Distilleries Ltd (JDL) has entrusted the advertising duties of three of its alcohol brands with Creativeland Asia. The win comes in the wake of a multi-agency pitch. Creativeland Asia will handle the communication and launch strategies for Salute Vodka, Mont Castle Brandy brands and the advertising of JDL’s existing whisky brand, Original Choice.

Tasneem Limbdiwala Sep 17, 2009 7:31 AM

STAR India Pvt Ltd has come up with an innovation that will see an advertising roadblock with Hindustan Unilever (HUL) brands for the entire day across the network on Thursday, September 17, 2009. All Star India channels will have advertisements of only HUL brands, with Lifebuoy leading the pack.

exchange4media Staff Sep 17, 2009 7:30 AM

NDTV Media’s Raj Nayak has been unanimously re-elected for a second term as President of the India Chapter of IAA for 2009-10 at its AGM held in Mumbai on September 16. Kaushik Roy has been elected as Vice-President, while Lynn de Souza and Jaydeep Gandhi have been elected as Honorary Secretary and Honorary Treasurer, respectively.

exchange4media Staff Sep 17, 2009 7:29 AM

After having been with the channel since its launch, Zoom’s MK Anand is quitting the channel. Anand has put in his papers and is currently serving his notice period. Even though no official comments are forthcoming, the speculation in the market is that Anand is headed to UTV Global Broadcasting.

exchange4media Mumbai Bureau Sep 17, 2009 7:28 AM

The Times of India is set to add a new title to its bouquet of print offerings with ‘Crest’, a premium weekend edition. The 32-paged edition will appear on Saturdays and is expected to priced at Rs 6. However, neither the price nor the launch date of the paper has been finalised as it is currently being tested in the Delhi market.

exchange4media Staff Sep 17, 2009 7:27 AM

Big FM, the radio initiative from Adlabs Films Ltd, has announced the launch of its new music positioning – ‘Chillax Hits’ – in Mumbai and Delhi. The FM player will be rolling out a 360 degree campaign in the next two weeks to support this initiative and has earmarked a marketing budget of over Rs 1 crore.

exchange4media Mumbai Bureau Sep 17, 2009 7:26 AM

From awakening people from their slumber to awakening a nation’s conscience, Tata Tea has taken up a lofty task indeed, and has exceeded all expectations. Tata Tea’s Jaago Re zeal saw especially the young of the country come out and vote in unprecedented numbers in the Lok Sabha elections earlier this year. Now, the tea brand takes on the scourge of bribing head on. One can look forward to more such campaigns. exchange4media finds out what makes the brand tick.

Tuhina Anand Sep 17, 2009 7:25 AM

Pizza Hut has called for a creative pitch. It is learnt that the agencies taking part in the pitch include JWT, O&M and another agency, who’s name couldn’t be ascertained. The account size is estimated at upwards of Rs 15 crore. JWT Delhi has been handling the account for the last 10 years.

Pallavi Goorha Kashyup Sep 17, 2009 7:23 AM

India continued to be one of the most spoken of countries in the various sessions and conversations that took place at Spikes Asia. The number of Indian entries, too, though lower than last year, are the fourth highest that were sent to the festival. However, with just 19 delegates, of which seven were from the Times of India Group, Indians were very few and far in between at the festival. Those present cited various reasons for this.<br> <a href=http://www.exchange4media.com/e4m/news/fullstory.asp?section_id=1&news_id=35909&tag=31755&pict=0><b>Ashutosh Srivastava, Anna Kirah & Rob Campbell present a vision of the future</b></a> <br> <a href=http://www.exchange4media.com/e4m/news/fullstory.asp?section_id=1&news_id=35910&tag=31756&pict=0><b>Publicis’ Richard Pinder & the “balance of power”@Spikes Asia</b></a> <br> <a href=http://www.exchange4media.com/e4m/news/fullstory.asp?section_id=1&news_id=35911&tag=31757&pict=0><b>Story-telling, value, authenticity & culture: Nirvik Singh

Noor Fathima Warsia Sep 17, 2009 7:23 AM

Spikes Asia 2009 has announced the shortlist for the TV/Cinema, Radio and Digital categories. From India, there are nine pieces of work across eight broad entries competing in TV/Cinema. Similarly in Radio, there are three pieces of work across two broad entries that have made it to the shortlist. These apart, there are three entries from India in the Digital shortlist.

Noor Fathima Warsia Sep 17, 2009 7:21 AM