Date-wise News

With an aim to bring the power of Internet advertising to small businesses, Google India has embarked on an initiative to help entrepreneurs jump start their online advertising campaign on Google’s AdWords platform for free.

exchange4media Mumbai Bureau Oct 10, 2009 10:30 AM

Bates 141 has appointed Vijaya Sriram as Vice President at its Chennai office. Sriram comes with 18 years’s experience in advertising and marketing. Prior to joining Bates 141, she had a stint with Dentsu Communications, where she worked on brands like Panasonic, Aircel, IndianOil and Hindustan Latex.

exchange4media Staff Oct 10, 2009 10:29 AM

As part of its innovation in outdoor advertising, home appliances and mobile handsets manufacturer Samsung India Electronics has installed a 16 mm high definition LED screen of 20 ft x 10 ft dimension at Delhi’s Srinivaspuri area. Platinum Outdoor is the agency that has installed this screen, touted as India’s first digital billboard for a single client. Over a year’s planning has gone into the execution of this digital billboard.

Pallavi Goorha Kashyup Oct 10, 2009 8:27 AM

Godrej Sara Lee has launched a new ad campaign for GoodKnight Naturals, a moisturising mosquito repellent cream. The ad aims to bring out the natural essence of the product endorsed by actress Vidya Balan, who personifies the brand’s proposition – natural and caring. The ad campaign and concept has been developed by JWT India.

Tasneem Limbdiwala Oct 10, 2009 8:25 AM

After a stint of two years, Sunil Dutt Samsung India’s Country Head, Mobile Business, has bid adieu to the organisation. Dutt is currently serving his notice period and his last day at Samsung would be October 31, 2009. Confirming the development, Dutt informed that his next destination would be a newer domain with Hewlett Packard, where he is joining as Vice President and Country Head for the Personal Systems Group.

Noor Fathima Warsia Oct 10, 2009 8:24 AM

Maruti Suzuki will be launching no less than six television commercials of Swift during the inaugural match of the Champions T-20 League on October 10, 2009. Each of the TVCs feature unique characteristics of a Swift – be it ‘Young at heart’, ‘Superb handling’, or ‘Thrilling performance’.

Pallavi Goorha Kashyup Oct 10, 2009 8:23 AM

“It is not nice to do work just for the sake of awards. I know that these are expressions of creativity, but we should be very clear that these are the ads that are specifically done for that. Why should we hide this fact? We are going to make sure that the work that we do for the clients is award worthy, but not on the cost of scams,” says Priti Nair, Managing Partner, BBH India.

exchange4media Staff Oct 10, 2009 8:22 AM

EuroRSCG delved on ‘New Imperatives for the New Economy’ at a seminar held in Mumbai on October 9, 2009. On the occasion, Zain Raj, Global CEO of EuroRSCG Discovery, spoke on leveraging data to drive sustainable growth in the new economy. The seminar saw a wide cross-section of people from the retail, finance, automotive, healthcare and FMCG sectors.

Pallavi Goorha Kashyup Oct 10, 2009 8:22 AM

The winners of WPP’s WPPED Cream Awards 2009 have been announced, and this year seven agencies from India have bagged the Awards – JWT India, Ogilvy India, Rediffusion Y&R, 141 Sercon, Contract Advertising, Mediacom India and Genesis Burson-Marsteller.

Tasneem Limbdiwala Oct 10, 2009 8:16 AM

Winners of GroupM’s inaugural internal awards, christened Choreos, were announced at a packed ceremony in Mumbai on October 9, 2009. The Awards recognise the work done by GroupM’s professionals. In all, 10 Choreos Awards were given away – six individual awards, three team awards and one special Jury Choice team award.

Tasneem Limbdiwala Oct 10, 2009 8:15 AM

Jet Airways has appointed Nikos Kardassis as Acting Chief Executive Officer of the company. He will be taking charge from October 15. Kardassis brings with him a wealth of experience in both aviation industry and financial services. He replaces Wolfgang Prock-Schauer, who has resigned as CEO of Jet Airways, to rejoin his family in Europe. Kardassis began his career with TWA holding various finance and operational positions. He has over two decades of extensive leadership and business management experience. He joined Merrill Lynch from General Electric, where he served as President for GECAT. In the past 18 months, Kardassis has served as Senior Vice President, The Americas, for Jet Airways, and has been closely involved in the restructuring, cost/ network management of the airline and has been working as Senior Advisor to the Chairman on both Finance and Strategy.

exchange4media Staff Oct 10, 2009 7:31 AM

Saritaa Joshi has joined The Ideas Box, a content and activation company in the kids and family space, as Vice President - Programming. Prior to this, she was Programming Head at Miditech Delhi. Joshi brings to the table more than 20 years’ experience across varied genres in TV programming – viz. documentaries, news, lifestyle, social messaging and the GEC space. She was also an integral part of the launch of IBN7 channel as Programming & Promo Head, as well as the launch of Big FM as Programming Head (Delhi). She has also been involved in projects with Zee News, Sahara Samay, Star One, NDTV Imagine, TV Today Network, BBC (WST), Doordarshan, etc. In addition to her ventures in India, she has also been consulting Creative Director with Gulf Digital Images (Dubai).

exchange4media Staff Oct 10, 2009 7:29 AM

Ogilvy & Mather Asia Pacific has appointed Juggi Ramakrishnan to the newly created position of Deputy Regional Executive Creative Director. He will be reporting to Eugene Cheong effective February 1, 2010. Working closely with Cheong, Ramakrishnan joins an impressive line-up of creative talent at Asia’s most awarded creative agency. His ability to deliver big ideas for big clients and work across all channels gives Ramakrishnan a unique perspective when developing 360 degree ideas.

exchange4media Staff Oct 10, 2009 7:28 AM

Samar Halarnkar, Managing Editor, Hindustan Times, is stepping down from his managerial role and will be focussing on writing full time for the paper from December 1, 2009. He will be redesignated Editor-at-large at Hindustan Times. Halarnkar has 20 years’ experience in journalism and has worked at The Times of India, the India Today Group and The Indian Express prior to joining Hindustan Times in 2005. Before being made the Managing Editor at HT, he was Resident Editor of the paper in Mumbai.

exchange4media Staff Oct 10, 2009 7:27 AM