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Mudra Advertising has started the year on a good note. Mudra West has been assigned the creative and media duties of Mexus Education following a multi-agency pitch. Mexus Education, which was set up in 2008, is an education innovations enterprise and part of the Bilakhia Group. The ad spend targeted for the year is in the region of Rs 5-6 crore.
Tasneem Limbdiwala Jan 11, 2010 8:58 AM
Partho Sengupta, Creative Director, Iris, has put in his papers. His next move is not known, but it is learnt that he would be taking on some ambitious projects. Alok Lall, MD, Iris, has confirmed Sengupta’s movement.
Tasneem Limbdiwala Jan 8, 2010 8:17 AM
Vizeum India has managed to keep up its winning streak in the New Year as well. The company has won the media AOR for iPlayUp Cricket, the trading name of Revo Content Services Pvt Ltd. Confirming the development to exchange4media, S Yesudas, Managing Director – Indian Sub-continent, Vizeum, also said that the account size of the business was pegged at Rs 20 crore.
Tasneem Limbdiwala Jan 5, 2010 8:04 AM
Vinita Bangard, COO, Percept Talent Management (PTM), has put in her papers. She was responsible for creating brand and personality synergies in order to enhance brand communication, equity and recall.
Tasneem Limbdiwala Jan 5, 2010 8:01 AM
Vizeum India has managed its winning streak in the New Year as well. The company has won the media AoR for iPLAYUP Cricket, the trading name of Revo Content Services Pvt Ltd. iPLAYUP Cricket is a mobile entertainment business that develops skill games for mobile. It’s aiming to make a defining entry into the sports, media and entertainment markets. Confirming the development to exchange4media, S Yesudas, Managing Director – Indian sub continent, Vizeum also informed that the account size of the business is at Rs 20 crore.
Tasneem Limbdiwala Jan 4, 2010 12:23 PM
What a year 2009 has been! Definitely an eye-opener, which also taught me how to deal with some crucial and challenging times. Well, as for me, it’s been precisely three years and four months at exchange4media. But still every day seems new – there is so much to observe and learn, says Tasneem Limbdiwala.
Tasneem Limbdiwala Jan 1, 2010 9:04 AM
It is learnt that adidas India is planning to launch a new campaign in 2010 and for this purpose is on the lookout for a new creative partner and has invited the agencies for presentations. However, when contacted, the official spokesperson for adidas refused to divulge any details on the development.
Tasneem Limbdiwala Dec 29, 2009 7:52 AM
Euro RSCG India is all set for the new year with a new address. The agency’s Mumbai branch is moving from West to East (Lower Parel to Parel). The new office will also house the Havas and MPG teams.
Tasneem Limbdiwala Dec 24, 2009 7:59 AM
IDFC Mutual Funds, a private sector diversified financial institution, is on the lookout for a new creative partner. It is believed that a few leading agencies are part of the pitch call. Neither the account size nor any official confirmation was forthcoming at the time of filing this report.
Tasneem Limbdiwala Dec 23, 2009 7:36 AM
Religare Enterprises Ltd (REL) is on the lookout for a media agency to handle its media buying and planning business. Currently, Mumbai-based NAC Advertising is handling the account. It is learnt that four leading agencies – MediaCom, Mindshare, Madison and Maxus – are involved in the pitch.
Tasneem Limbdiwala Dec 22, 2009 7:56 AM
Following a multi-agency pitch, Wigan and Leigh College India (WLCI) has appointed TBWA\India for its creative duties and Madison India for its media business. Philip Abraham, Vice President - Marketing, WLCI, has confirmed the development and informed that the business is pegged at Rs 10-12 crore.
Tasneem Limbdiwala Dec 17, 2009 7:27 AM
It’s time to reward effectiveness in advertising. The Effie Awards 2009, being held in Mumbai today, are tipped to be a fight to the finish. According to the shortlist, industry experts believe three agencies to be the top contenders – Ogilvy India, Lowe Lintas and JWT India. The winners will be unveiled in a few hours from now…
Tasneem Limbdiwala Dec 16, 2009 8:25 AM
Stage is set for the Effies Awards 2009 in Mumbai on December 16. This year, the Ad Club of Bombay had received 164, and following the judging process, 33 entries were shortlisted and presented their case studies on December 14. exchange4media takes a sneak peek at some of these case studies.
Tasneem Limbdiwala Dec 15, 2009 8:28 AM
For One Club, 2009 has been a big year for branded entertainment, and One Show Entertainment continues to award the best in branded content from around the world. The deadline for receiving entries for One Show Entertainment has been extended to January 8, 2010. The second annual One Show Entertainment ceremony will be held on February 17, 2010.
Tasneem Limbdiwala Dec 14, 2009 8:10 AM
Birla Sun life has appointed TBWA\India to work on a developmental project for its mutual funds business. It may be noted here that JWT India continues to be the agency on record. There was no pitch involved as it was based on a proactive presentation. Ajay Kakar, CMO - Financial Services, Aditya Birla Group, has confirmed the development.
Tasneem Limbdiwala Dec 14, 2009 8:08 AM
TBWA\India and Brodeur Partners have announced the conclusion of their partnership in the public relations space in India with immediate effect. TBWA\India has as yet not decided on their new PR partner.
Tasneem Limbdiwala Dec 8, 2009 7:29 AM
TBWA\India and Brodeur Partners have announced the conclusion of their partnership in the public relations space in India with immediate effect. TBWA\India has as yet not decided on their new PR partner.
Tasneem Limbdiwala Dec 7, 2009 2:05 PM
Two rounds of judging process are over for the Effies 2009, and now the industry awaits the declaration of the winners. The Ad club of Bombay has announced 52 shortlisted entries from the total of 164 entries received this year. Several industry experts feel that Tata Tea’s ‘Jaago Re’, Vodafone ‘Zoozoos’ and Airtel are among the strongest contenders in the shortlisted entries.
Tasneem Limbdiwala Dec 7, 2009 8:43 AM
TBWA/India has announced Nirmalya Sen, currently COO- North, TBWA/India taking new pan-India role as Managing Director. Shiv Sethuraman, CEO, TBWA/India has confirmed the development. Sen resumes the MD responsibility from January 1, 2010. In another development, it is understood that Madan Mohan, COO-West, TBWA/India has bid adieu to the agency.
Tasneem Limbdiwala Dec 3, 2009 10:40 AM
Close on the heels of bagging the Etisalat Telecom business, Karishma Initiative has added the media duties of ADD Gel Pens, a manufacturer and exporter of writing instruments. The ad spends of the business is pegged at upwards of Rs 15-18 crore. In the past, the media duties of ADD Pens were handled by Prachar Communications Ltd. 81 YOE, a Mumbai-based agency handles the creative mandate for ADD Pens.
Tasneem Limbdiwala Dec 3, 2009 8:29 AM
Borosil Glassworks Ltd has appointed Vyas Giannetti Creative (VGC) to envision a brand new corporate identity and strategic communication plan, besides developing the brand’s design language. However, according to industry sources, the ad spend on the business is pegged at upwards of Rs 10 crore.
Tasneem Limbdiwala Dec 1, 2009 8:05 AM
Indian agencies have bagged one Silver, five Bronzes and seven finalists at the YoungGuns Awards 2009. All 13 Indian entries that were shortlisted made it to the winners’ and finalists’ lists. Winners and Finalists of the YoungGuns Awards 2009 were declared at a ceremony in Sydney on November 27.
Tasneem Limbdiwala Nov 28, 2009 7:40 AM
It is learnt from sources close to the development that Shantonu Aditya, CEO of Bloomberg-UTV, has put in his papers. The move follows the recent restructuring and the collaboration of Bloomberg and UTVi. No official confirmation from Aditya or any UTV official was available at the time of filing the report.
Tasneem Limbdiwala Nov 25, 2009 7:47 AM
Future Media India Ltd, the media company from the Future Group, has further strengthened its team. The company has roped in Vijay Koshy as its National Sales Head, Nikhil Sheth as Business Head for Future TV, Print and Cinema units, and Rajneesh Jauhari as Regional Head (West & East). Sandip Tarkas, President - Customer Strategy, Future Group & CEO, Future Media, has confirmed the appointments.
Tasneem Limbdiwala Nov 25, 2009 7:41 AM
The shortlist for YoungGuns Awards 2009 has been announced and four Indian agencies feature in this list this year – Ogilvy India, JWT India, Leo Burnett India and Rediffusion Y&R – with a total of 13 entries. The winners would be declared in Sydney on November 27.
Tasneem Limbdiwala Nov 25, 2009 7:40 AM
Zee School and Kidzee, the education-based subsidiary from the education arm of Zee Network, Zee Interactive Learning Systems (ZILS), has appointed Palasa Creative House as its creative partner. The account size is pegged in the region of Rs 10-12 crore.
Tasneem Limbdiwala Nov 18, 2009 7:35 AM
SBI General Insurance, the joint venture between State Bank of India and Insurance Australia Group (IAG) has concluded its recently initiated creative pitch process. The insurance company has appointed two JWT India and Interpub to its roster. The account size is in the range of Rs 8-10 crore.
Tasneem Limbdiwala Nov 16, 2009 6:45 AM
Over the years, Hamdard’s cold and cough syrup brand Joshina has been known to be a natural remedy for cold and cough. Prepared on the principles of Unani system of medicine, Joshina has, however, not been able to keep up with the changing consumer perceptions. To create a greater connect, Hamdard has now come up with a new campaign for Joshina, conceptualised by JWT Kolkata.
Tasneem Limbdiwala Nov 14, 2009 7:37 AM
Tom Carroll, President & CEO, TBWA Worldwide made his second visit to India post the TBWA Omnicom deal. He had a lot to share when exchange4media caught up with him, about what brings him here, TBWA\India’s operations, plans for 2010 and beyond.
Tasneem Limbdiwala Nov 12, 2009 8:55 AM
The Times of India and Lavasa have launched The Lavasa Future Cities campaign, a four-month initiative aimed at developing future cities in India. The campaign will emphasise on key elements such as city management infrastructure, environment and inclusiveness. Sahbagi, part of the Times Foundation, is an integral part of this campaign.
Tasneem Limbdiwala Nov 9, 2009 7:41 AM
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