Authors
This is the first creative work from McCann, after the premium chocolate brand moved over from Publicis
Sarmistha Neogy Aug 18, 2015 8:06 AM
The campaign conceptualised by Taproot is based on the insight that people are sceptical about claims on speed and the inertia to change SIMs is high
Sarmistha Neogy Aug 17, 2015 8:43 AM
Myntra, Schmitten, FabAlley, Philips among others take to digital medium to communicate with bold un-inhibition on issues not openly discussed and accepted by society
Sarmistha Neogy Aug 17, 2015 8:18 AM
Reacting to the positive news, Nestle India stock is currently up by four per cent. Twitter is trending with the news
Sarmistha Neogy Aug 14, 2015 1:29 PM
Nestle will have to get five Maggi samples tested by three accredited labs to prove the amount of lead is within permissible limits. If the results are in Nestle's favour, they can restart sale of the noodles
Sarmistha Neogy Aug 14, 2015 8:31 AM
Government has sued Nestle India on the ground that the company sold unsafe and hazardous products (Maggi noodles) to consumers, and also for their misleading ads
Sarmistha Neogy Aug 13, 2015 11:55 AM
With Independence Day around the corner, e-commerce biggies like Amazon and Snapdeal have launched interesting and quirky communication around their new sale offers. Flipkart is also expected to join in a day or two with its Independence Day offers
Sarmistha Neogy Aug 13, 2015 8:04 AM
The campaign, conceptualised by Leo Burnett, points out how important financial support is to fight the battle of cancer
Sarmistha Neogy Aug 11, 2015 8:09 AM
Unlike other fairness commercials, this one comes with an interesting twist; the protagonist doesn’t get the job offer even after lightening up a few shades
Sarmistha Neogy Aug 6, 2015 9:05 AM
Industry experts comment on HUL’s promptness in responding to Kodaikanal Won’t video that bashes the company for negligence in matter of mercury poisoning, as opposed to
Sarmistha Neogy Aug 6, 2015 8:14 AM
Ogilvy & Mather tickles the funny bone in Greenply’s latest commercial. DDB Mudra goes the emotional way to launch Century Ply’s new sub-brand Sainik
Sarmistha Neogy Aug 5, 2015 9:05 AM
Keeping up with digital invasion and reasserting the credibility of good journalism, print majors like TOI, The Indian Express, The Hindu, Dainik Bhaskar, among others lead the way in creating impactful campaigns in the domain
Sarmistha Neogy Aug 4, 2015 8:38 AM
To address the Nestum worm crisis in Coimbatore, Nestle India has issued a statement saying that the matter is being looked into
Sarmistha Neogy Aug 4, 2015 8:32 AM
The ad 'Imagination Ko Jodo' conceptualised by Curry Nation shows the involvement and the joy of assembling the toys and learning through the cognitive learning tool designs
Sarmistha Neogy Aug 1, 2015 8:08 AM
E-commerce space took off spectacularly well last Diwali with small as well big e-commerce players in a no holds barred ad spend spree. Industry experts believe this festive season will be even better for the flourishing sector
Sarmistha Neogy Jul 27, 2015 10:10 AM
The small as well as the big e commerce players bare no holds in spending on ads. With more money coming into market, it feuls more ads during festive season. Read more.
Sarmistha Neogy Jul 27, 2015 8:21 AM
The brand has roped in Kapil Sharma for their new campaign, which has been conceptualised by Lowe Lintas
Sarmistha Neogy Jul 24, 2015 10:17 AM
The brand has roped in Kapil Sharma for their new campaign, which has been conceptualised by Lowe Lintas
Sarmistha Neogy Jul 24, 2015 8:29 AM
Following the 'child slave' print ad debacle in April, the jewellery company had received flak on social media
Sarmistha Neogy Jul 24, 2015 8:21 AM
‘Story of Selfless Love’ or #LittleJoysOfLife encapsulates the journey of a couple, two people who sacrifice their own dreams to fulfil the dream of their partner
Sarmistha Neogy Jul 22, 2015 8:43 AM
Focusing on ‘Commute Commerce’, ShopClues has launched a campaign for its ‘Ghar Wapsi’ Sale to target consumers who shop on mobile phones on their way back from work
Sarmistha Neogy Jul 21, 2015 8:13 AM
From iconic brand Nirma to Surf Excel’s ‘Daag Acche Hain’ to Ariel’s ‘Share the Load’ campaign that won Glass Lion at Cannes, the communication in detergent category has evolved to portray gender equality and women empowerment. Creative Heads say it is a reflection of society
Sarmistha Neogy Jul 20, 2015 8:26 AM
While, McCann has given a comic tone to Saavn's new TVCs, M&C Saatchi on the other hand uses a love story angle to unveil Gaana.com's new episodic campaign
Sarmistha Neogy Jul 18, 2015 8:48 AM
Garnering attention for their emotion and social relevance, Ramadan and Eid-themed advertisements have gone viral
Sarmistha Neogy Jul 16, 2015 8:24 AM
The e-commerce giant has recently announced new Maternity Leave, Paternity Leave and Adoption Policies for its employees
Sarmistha Neogy Jul 15, 2015 8:34 AM
The lyrics have been penned by Piyush Pandey and the song has been composed as well as sung by Amitabh Bachchan
Sarmistha Neogy Jul 14, 2015 8:44 AM
Upcoming releases like Bajrangi Bhaijan, Fan, Batman vs Superman use hashtags as part of pre-release promotions to encourage buzz around the movie
Sarmistha Neogy Jul 13, 2015 8:25 AM
From Nivea to Flipkart, brands are increasingly using hashtags to start conversations, remain topical and relevant on social media
Sarmistha Neogy Jul 10, 2015 8:54 AM
Dramatic flair meets comic relief in the new ‘Legend of Scotch-Brite’ creative by Grey Group for the kitchen scrub brand
Sarmistha Neogy Jul 8, 2015 9:10 AM
Chraneeta Mann, former National Creative Director of Rediffusion Y&R, and Nitin Suri, former National Creative Director of Dentsu have recently come together to form mobile agency- The Mob. The Mob has started work for Yes Bank and Videocon
Sarmistha Neogy Jul 8, 2015 9:05 AM
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