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Since both sellers and customers form the core of e-tailing platforms, mass media campaigns are now being launched by the likes of Snapdeal, Flipkart and ShopClues to educate and encourage sellers to adopt online selling
Sarmistha Neogy Jul 8, 2015 8:47 AM
From ads which spoke only about a woman’s discomforts to ads which are bold and conversational in nature, we have indeed moved a long way, with Touch the Pickle, recently winning the Glass Grand Prix at the Cannes. Ad honchos express their opinion on the evolution of communication in the category
Sarmistha Neogy Jul 7, 2015 8:38 AM
The campaign has been conceptualised by the in-house team at Star Sports and dares people to overcome personal limitations much like in the sport of Kabaddi
Sarmistha Neogy Jul 6, 2015 7:57 AM
Under the Digital India campaign, Modi announced products like Digital Locker, National Scholarship Portal, e-Hospital/ORS, e-Sign and Digitize India Platform
Sarmistha Neogy Jul 2, 2015 8:07 AM
“The Board believed that his behaviour is not befitting of a CEO and is detrimental to the company,” said The Board of Directors in a press statement
Sarmistha Neogy Jul 1, 2015 6:38 PM
On June 8, FSSAI had ordered testing of various noodles, pasta & macaroni brands to crackdown on contaminated food products. Top Ramen also featured in that list
Sarmistha Neogy Jul 1, 2015 6:05 PM
In the meantime, the court has also adjourned the Nestle India Vs FSSAI case till July 18
Sarmistha Neogy Jul 1, 2015 1:57 PM
Digital experts opine that in spite of being banned, Maggi should continue communicating on social media and reassure consumers of steps taken for course correction
Sarmistha Neogy Jun 30, 2015 8:58 AM
By Monday afternoon, #SelfieWithDaughter had received around 1.5 lakh tweets. It was also one of the top trending topics on Facebook. The initiative sparked controversy on Twitter after activist accused Modi of stalking daughters
Sarmistha Neogy Jun 30, 2015 7:55 AM
The brand will be formally launched at Lakme Fashion Week on August 29th, 2015.
Sarmistha Neogy Jun 27, 2015 9:23 AM
On the occasion of Ramadan, Shan Masala’s commercial released this week makes an emotional appeal, garners over half a million views on Facebook within 48 hours of launch
Sarmistha Neogy & Srabana Lahiri Jun 27, 2015 9:12 AM
3 videos released as part of the campaign talk about how the 4G network allows superfast upload and download, HD video calls with zero lag & high speed across multiple devices
Sarmistha Neogy Jun 25, 2015 9:15 AM
Lenovo posted a picture on its Twitter page saying ‘The Killer Is Coming Soon’. For now, all you can do is prepare to say goodbye’
Sarmistha Neogy Jun 23, 2015 9:39 AM
From online contests, to launching emotional videos, every brand made an attempt to dish out something unique
Sarmistha Neogy Jun 22, 2015 8:43 AM
Uber, which has been at the centre of negative buzz in the past, has earned brownie points on social media by disabling dynamic pricing during Mumbai auto strike
Sarmistha Neogy Jun 20, 2015 9:37 AM
Snapdeal strategically placed its outdoor campaign right under Flipkart’s ‘Nahi Khareeda? Achha Kiya’, which said ‘Acha Kiya Bata Diya #YahanSeKharido’
Sarmistha Neogy Jun 19, 2015 9:13 AM
Swaraj tweeted that Navika Kumar (Times Now’s Political Editor) did not have the right to preach propriety
Sarmistha Neogy Jun 18, 2015 8:39 AM
Following the news that Maggi worth Rs 320 crore will be withdrawn and destroyed, Nestle India stock fell by 3% on Tuesday
Sarmistha Neogy Jun 17, 2015 8:14 AM
S Rajendran, CMO of Acer India talks about Acer’s Back to School campaign that includes a mix of ATL. The brand has touched more than 35 publications, along with the TV campaign which talks about the compelling value proposition and thirdly, digital, which includes both organic and inorganic promotions
Sarmistha Neogy Jun 15, 2015 9:28 AM
The campaign conceptualised by Ogilvy & Mather for the newly launched collection from Titan 'Celestial Time' celebrates the new breed of entrepreneurs who are confident and don't hesitate from redefining hierarchies
Sarmistha Neogy Jun 12, 2015 9:27 AM
Following Maggi crisis, HUL has been quick to exercise caution and immediately recall Knorr products, till the time it gets an approval from FSSAI
Sarmistha Neogy Jun 12, 2015 8:41 AM
Three funny TVCs featuring Javed Jaffrey and Shine's mascot mouse Mr M highlight how Shine.com is there for you when you find yourself looking for a job
Sarmistha Neogy Jun 11, 2015 8:22 AM
The three videos conceptualised by Ogilvy & Mather present the three facets of choices in the lives of the modern Indian woman - 'homosexuality', 'single-parenting' and the 'joy of staying single'
Sarmistha Neogy Jun 10, 2015 9:16 AM
Things turned worse for Maggi, as the government dragged Nestle to the National Consumer Disputes Redressal Commission (NCDRC) for "unfair trade practices and misleading advertisements" and may seek financial penalties among other actions
Sarmistha Neogy Jun 9, 2015 8:08 AM
A new digital video ‘Flipkart Wish Chain’ conceptualised by Lowe Lintas, incorporates the fresh brand identity and will be followed by a TVC soon
Sarmistha Neogy Jun 4, 2015 9:10 AM
After Maggi, Nestle finds itself in the middle of another controversy. Outrage against the brand poured on Twitter
Sarmistha Neogy Jun 3, 2015 8:11 AM
From focusing on functional aspects like 'strength, taste and aroma', advertising in tea category has metamorphosed into capturing consumers' heart and mindshare
Sarmistha Neogy Jun 1, 2015 8:19 AM
OLX has rolled out three hilarious digital ads with comedian Kapil Sharma in a campaign titled ‘Shaadi Ke Funde’- Just Married. The videos are a funny take on how the overdose of wedding gifts end up becoming used-less
Sarmistha Neogy May 29, 2015 8:34 AM
The campaign done for Dr Agarwal's Eye Hospital challenges big brands to take the #Dare2Stare challenge
Sarmistha Neogy May 28, 2015 8:51 AM
The video tickles the funny bone with peculiar instances to show Ziffi is fast, convenient and absolutely private when booking a salon and spa appointment
Sarmistha Neogy May 28, 2015 8:41 AM
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