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Ogilvy & Mather has conceptualised the campaign based on the controversial subject of 'live-in' relationship, which is something the Indian society is yet to embrace
Sarmistha Neogy May 26, 2015 8:16 AM
There was an outpouring on Twitter from people who alleged that the Indian media has gone to every possible extent to hide the failure of the Modi Government
Sarmistha Neogy May 25, 2015 8:18 AM
As part of its third anniversary celebration, the agency has come up with a year-long tribute that will involve one letter every fortnight (with two posts): one for the upper case and the other for the lower case
Sarmistha Neogy May 23, 2015 8:59 AM
The brand kick-started the project using their tiles on Kiri Beach in Goa, which gave the differently-abled a chance to access the sea on their wheelchairs. As part of the initiative, a video has been created by Soho Square and their ECD & Creative Head, Anuraag Khandelwal features in it
Sarmistha Neogy May 22, 2015 9:10 AM
Dettol's previous ad with the same jingle was criticised for being lacklustre and had received flak on social media
Sarmistha Neogy May 21, 2015 9:01 AM
The hashtag #ModiInsultsIndia was not only trending in India, but worldwide on the back of Modi's insulting comments in China where he said, "Earlier you felt ashamed of being born Indian, now you feel proud to represent the country. Indians abroad had all hoped for a change in government last year"
Sarmistha Neogy May 20, 2015 3:48 PM
As the online wallet ecosystem gathers momentum, we analyse the marketing strategies of Paytm and PayU
Sarmistha Neogy May 20, 2015 9:16 AM
PM’s Clean India Mission has managed to create considerable awareness among citizens with high-decibel multi-media campaigns, but to make it a real success is a tall order, says advertising and marketing fraternity
Sarmistha Neogy May 19, 2015 8:51 AM
Brands like Amul, Ceat, Parachute, Snapdeal, Himalayan Water, Mitashi, Jaypee Greens, Senco Gold, Priya Gold Snakker, Syska, Mainland China and Kayam Churna have associated with the movie Piku
Sarmistha Neogy May 15, 2015 8:19 AM
There has been a gradual rise in Public Service Awareness campaigns from the houses of big creative agencies like Ogilvy & Maher, Grey, FCB Ulka, DDB Mudra and others.
Sarmistha Neogy May 12, 2015 8:24 AM
Godrej Appliances has entered the premium segment with the launch of its Next Generation Refrigerators Godrej NXW. Kamal Nandi, Business Head and EVP, Godrej Appliances talks about ad spends, marketing strategy and media mix
Sarmistha Neogy May 12, 2015 8:00 AM
Titan Raga’s campaign ‘When is the right time to get married?’ tells women not to succumb to undue pressures of getting married for all the wrong reasons
Sarmistha Neogy May 9, 2015 9:37 AM
In the past, ad films like Lifebuoy Gondappa and Google Reunion have won the title
Sarmistha Neogy May 9, 2015 8:55 AM
Opinion is divided on whether the aftermath of Salman Khan’s verdict will affect his brand endorsement strength. Fans have shown solid support for the actor, but will brands follow suit?
Sarmistha Neogy May 8, 2015 8:39 AM
In May 2013, he had moved to Ogilvy Mumbai. This will be his second innings at Scarecrow and he will be reporting to Kapil Tammal, Executive Creative Director
Sarmistha Neogy May 5, 2015 7:58 AM
Raghav Bahl, founder of TheQuint.com, on the dynamic state of news online, monetisation opportunities on mobile, and the need for intelligent native advertising at Mobillion 2015
Sarmistha Neogy May 4, 2015 8:33 AM
Lenskart, American Swan, and Troika Consulting tried to encash on the massive Nepal earthquake to promote themselves on social media and faced instant backlash
Sarmistha Neogy Apr 30, 2015 9:33 AM
The book 'A Walk to the Capital', launched by Piyush Pandey, Executive Chairman & Creative Director, Ogilvy South Asia and the entire Soho Square team, is a first-hand account of what went into the making of the historic campaign 'Ab Ki Baar Modi Sarkar'
Sarmistha Neogy Apr 28, 2015 8:42 AM
Post ING Vysya's merger with Kotak Mahindra Bank, the 'Kona Kona Kotak' rebranding campaign was executed across radio, TV, outdoor and social media. Karthi Marshan, Senior EVP & Head - Group Marketing, Kotak Mahindra Bank, talks about the strategy behind the transition
Sarmistha Neogy Apr 28, 2015 8:30 AM
BJP's Ujjain MP Chintamani Malviya calls Fevikwik’s Todo Nahi Jodo ad ‘anti-national’ and an ‘insult’ to the soldiers
Sarmistha Neogy Apr 24, 2015 8:53 AM
The brand was under fire for showing brand ambassador Aishwarya Rai striking an aristocratic pose against a colonial backdrop while an underage child holds an umbrella over her
Sarmistha Neogy Apr 24, 2015 8:42 AM
Tata Sky has recently launched 'Daily Recharge for Rs 8' and 'My 99 pack' to cater to the Northern and the Southern belt of India. "With digitisation phase III still a year away, we are making inroads into these untapped markets," says Malay Dikshit, Chief Communications Officer, Tata Sky
Sarmistha Neogy Apr 22, 2015 9:38 AM
Three popular mango drinks Frooti, Maaza & Tropicana Slice have engaged in a creative tussle to lure mango lovers to their brands this summer. We speak to experts who review
Sarmistha Neogy Apr 21, 2015 8:40 AM
Shankar Nath, Senior Vice President, Paytm on their new IPL campaign, their marketing spends in the coming year and more…
Sarmistha Neogy Apr 17, 2015 10:26 AM
Shankar Nath, Senior Vice President, Paytm on their new IPL campaign, their marketing spends in the coming year and more…
Sarmistha Neogy Apr 17, 2015 8:13 AM
To announce its latest category-based sales, Flipkart has rolled out digital films under the campaign ‘Sale that sells itself’, which poke fun at ideas pitched to Flipkart by advertising agencies
Sarmistha Neogy Apr 16, 2015 9:37 AM
Perk has roped in Alia Bhatt in its latest campaign ‘Jiyo Lightum Light’, conceptualised by Ogilvy & Mather
Sarmistha Neogy Apr 14, 2015 1:15 AM
Amazon’s Aur Dikhao campaign talks about the unique Indian trait of always asking for more to highlight their range of online products
Sarmistha Neogy Apr 10, 2015 8:35 AM
Kellogg's Cornflakes has launched a series of digital films under the campaign 'Kellogg's Wale Guptaji Ki Family' to highlight easy-to-make breakfast recipes. Experts believe
Sarmistha Neogy Apr 8, 2015 11:04 AM
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