Authors
Kellogg's Cornflakes has launched a series of digital films under the campaign 'Kellogg's Wale Guptaji Ki Family' to highlight easy-to-make breakfast recipes. Experts believe
Sarmistha Neogy Apr 8, 2015 9:38 AM
Vodafone has launched two new ads for IPL 8 'Baby' and 'Library' to take forward the idea 'Speed is Good' which was established during the World Cup. Ronita Mitra, Senior VP - Brand Communications and Insights, Vodafone India talks about the 7-week long campaign
Sarmistha Neogy Apr 8, 2015 8:26 AM
Sony Max and Six have launched a three-phased campaign 'India Ka Tyohaar' for IPL’s latest edition. We explore the insights behind the campaign idea
Sarmistha Neogy Apr 1, 2015 9:18 AM
Vodafone’s ‘Farewell’ and Airtel’s ‘Ice Cream Truck’ campaigns try in a similar vein to tug at the viewer’s heartstrings. We explore the different nuances and effectiveness of the two campaigns
Sarmistha Neogy Mar 30, 2015 8:38 AM
After the tremendous success of the ‘Mauka Mauka’ series, Star Sports has launched a new ‘Mauka’ ad with Salman Khan to promote the upcoming season of Pro Kabaddi League
Sarmistha Neogy Mar 27, 2015 9:18 AM
“There is a lack of new ideas and the flair for creativity. If anyone has found a successful format, 20 others will just blindly dive into it,” said Harit Nagpal, CEO & MD of Tata Sky at FICCI Frames 2015
Sarmistha Neogy Mar 26, 2015 8:28 AM
While brands are making cricket-themed ads, Vodafone has taken a different road. Conceptualised by O&M, 'Farewell' and 'Haircut' demonstrate how Vodafone 3G connection
Sarmistha Neogy Mar 25, 2015 8:37 AM
TOP STORIES
