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IndusInd Bank’s campaign focuses on innovative services, based on the philosophy of responsive innovation. RK Swamy BBDO, Media Direction are the AoRs
Priyanka Nair Feb 6, 2012 8:22 AM
IndusInd Bank’s campaign focuses on innovative services, based on the philosophy of responsive innovation
Priyanka Nair Feb 3, 2012 7:32 AM
Radio is being tapped in interesting ways by financial brands. A look at how Visa, Muthoot and Kotak Life are leveraging this medium
Priyanka Nair Feb 2, 2012 8:07 AM
Radio is being tapped in interesting ways by financial brands. A look at how Visa, Muthoot and Kotak Life are leveraging this medium
Priyanka Nair Feb 1, 2012 7:21 AM
Colors is aggressively using the OOH space across multiple formats as a launch pad for new show ‘Ring Ka King’ & has assigned 15 pc of marketing budget
Priyanka Nair Jan 27, 2012 5:52 PM
This two- month campaign looks at giving existing and potential consumers a larger-than-life experience, and will end in the third week of February
Priyanka Nair Jan 25, 2012 7:36 AM
Three of Pune’s outdoor media houses – Asha Publicity, Captions, Hallmark – have joined forces to form Sixth Element Advertising
Priyanka Nair Jan 24, 2012 8:06 AM
HDFC Life has embarked on an aggressive digital promotional drive, followed by TV, print & OOH, for its online term insurance plan, Click2Protect
Priyanka Nair Jan 23, 2012 8:28 AM
Correspondent Priyanka Nair realises the importance of role models to look up to in tough times and get inspired to give one’s best, always
Priyanka Nair Jan 21, 2012 8:04 AM
Carrying on with its ‘Bech de’ campaign, OLX’s new TVCs further strengthen the “everything sells for a price” proposition
Priyanka Nair Jan 19, 2012 8:57 AM
Rohit Sharma has put in his papers as CEO - Digital at Reliance Entertainment. He is slated to start an e-commerce venture focussed on kids
Priyanka Nair Jan 19, 2012 7:24 AM
Rohit Sharma has put in his papers as CEO - Digital at Reliance Entertainment. He is slated to start an e-commerce venture focussed on kids
Priyanka Nair Jan 18, 2012 3:39 PM
Giving a twist to the radio tale, FM players share with exchange4media which song their radio station associates with most & how they would brand it
Priyanka Nair Jan 16, 2012 12:10 PM
After a stint of around two years, Rana Barua has put in his papers at Red FM as COO of the network. Industry sources have confirmed the development
Priyanka Nair Jan 13, 2012 8:06 AM
JCDecaux has rolled out an OOH campaign for Swarovski in Delhi aimed at tapping the current gifting season and create top of mind recall
Priyanka Nair Jan 12, 2012 9:55 AM
2011 is being hailed as a landmark year for radio, with the announcement of Phase III, among other things. But will it spur listenership and revenues?
Priyanka Nair Jan 10, 2012 7:40 AM
A look back at the 2011 calendar to know more about the agents of change that opened up the OOH industry to advertising opportunities.
Priyanka Nair Jan 5, 2012 9:22 AM
Big FM revamps its signature jingle “Suno Sunao, Life Banao”; jingle to be heavily promoted across the Reliance Broadcast Network.
Priyanka Nair Jan 5, 2012 7:53 AM
Fever FM’s Delhi initiative - Dilli Ka Haq, Sachin Ke Naam Ki Sadak, has drawn support in honor of Sachin’s much awaited 100th test century.
Priyanka Nair Jan 4, 2012 8:36 AM
For correspondent Priyanka Nair, it is not just building an emotional connect, but collecting the emotional moments and locking them away in this last Reporter’s Diary of 2011.
Priyanka Nair Dec 31, 2011 8:58 AM
Milestone Brandcom creates live and audio backed billboards to drive high visibility for Tata Docomo’s ‘Jeet ki Ghanti’s’ campaign in three markets.
Priyanka Nair Dec 26, 2011 7:36 AM
Snapdeal’s key marketing strategy for 2012 is to keep improving on the RoI of various marketing investments as the portal takes on a fresh look.
Priyanka Nair Dec 23, 2011 8:03 AM
Loop is rolling out its national TV campaign in early 2012 with a budget of Rs 8-10 crore. The brand will also up its digital marketing spends.
Priyanka Nair Dec 16, 2011 7:32 AM
OAP has brought on board Jesley Joseph as VP for its South operations.
Priyanka Nair Dec 14, 2011 7:57 AM
Audio advertising is helping boost sales for local dealers of auto makers like Chevrolet and Bajaj Auto by 10 per cent in non-metros of Maharashtra.
Priyanka Nair Dec 8, 2011 7:28 AM
Banking on innovations, UTI Mutual Fund admittedly spends 10% of the marketing budget on digital marketing.
Priyanka Nair Dec 7, 2011 7:33 AM
The Designomics, an awards event conceptualised by Preeti Vyas, Chairperson, VGC, was held on November 26, 2011, to recognise intelligent designs across various verticals.
Priyanka Nair Nov 28, 2011 7:20 AM
Financial Times has, over the last two years, upped its digital presence in India to the next level with its redesign and a large Indian subscription base.
Priyanka Nair Nov 28, 2011 7:13 AM
As a part of the Tanishq MIA campaign, Adz Edge handles railway station branding, bus shelters at the high locality areas and billboard at Vashi railway station.
Priyanka Nair Nov 25, 2011 8:12 AM
South Australian Tourism Commission has combined cricket and Facebook for its ‘Score-a-Ton’ campaign to drive tourist traffic from India to Australia.
Priyanka Nair Nov 25, 2011 8:11 AM
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