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The e4m OOH Conference will have industry veterans discuss & debate on M3 Media, Marketing & Monitoring today. It will be followed by a glittering Awards night
Priyanka Nair Mar 22, 2013 7:28 PM
From over 400 entries received for e4m’s 3rd OOH Awards, 108 nominees have been shortlisted. Winners will be announced at a glittering ceremony on Mar 22
Priyanka Nair Mar 21, 2013 7:58 PM
Out of home is a very integral part of a media mix but more needs to be done, says the MD & CEO of Tata Sky, and Jury Chairperson of e4m’s OOH Awards
Priyanka Nair Mar 20, 2013 7:42 PM
The third edition of the exchange4media OOH conference will discuss and deliberate global OOH trends and learnings, along with the road ahead for India
Priyanka Nair Mar 19, 2013 7:50 PM
The content base in India is definitely rich, but narrow targeted, says Dominic Proctor, President, GroupM Global
Priyanka Nair Mar 18, 2013 7:27 PM
exchange4media takes a look at three fascinating digital tools that global brands have adopted to enhance their outdoor advertising campaigns
Priyanka Nair Mar 15, 2013 8:17 PM
Rather than being a disruptive force, digital technology is expected to create huge opportunities for OOH media & the Awards will honour the best uses
Priyanka Nair Mar 13, 2013 7:08 PM
Given the growing clout of transit media & innovative usage, the Awards will honour the best ad campaigns that have leveraged this medium to the hilt
Priyanka Nair Mar 12, 2013 7:09 PM
Keeping in mind the wide network of local kirana stores and positive emergence of FDI in retail, the Awards will honour the best in-store campaigns
Priyanka Nair Mar 11, 2013 6:50 PM
The channel has used digital hoardings to promote its latest show ‘Disney Q’ in Mumbai. 15 per cent of the spends have been earmarked for outdoor
Priyanka Nair Mar 8, 2013 8:13 PM
Karthi Marshan, Marketing Head, Kotak Mahindra Group decodes how Kotak Bank has used Aristotle’s philosophy while crafting its marketing strategy
Priyanka Nair Mar 7, 2013 8:03 PM
Karthi Marshan, Marketing Head, Kotak Mahindra Group decodes how Kotak Bank has used Aristotle’s philosophy while crafting its marketing strategy
Priyanka Nair Mar 7, 2013 8:03 PM
SP Shukla, President Group Strategy and Chief Brand Officer, Mahindra decodes the power of experiential marketing
Priyanka Nair Mar 7, 2013 4:09 AM
Rajiv Kr Vij, Karan Kumar, Madhumita Dutta & Bharat Dhuppar share their expertise on how brands can optimally leverage the OOH medium
Priyanka Nair Mar 5, 2013 7:53 PM
The last year saw the emergence of newer OOH formats such as digital pods, station announcements, etc. The Awards will honour the creation of these formats
Priyanka Nair Mar 1, 2013 7:48 PM
Smart integration, simple creatives & sweet message strategy ensures Bournvita’s campaign stands out
Priyanka Nair Feb 28, 2013 9:56 PM
Apt location choice, media format and right targeting can ensure maximum effectiveness on outdoor, share industry experts
Priyanka Nair Feb 27, 2013 8:28 PM
Brands need to listen, learn, be proactive and, above all, be honest to its social community members for healthy survival
Priyanka Nair Feb 26, 2013 3:20 AM
Indian brands need to think beyond contests, promotions & the out of context use of the Indian ABC of content – Astrology, Bollywood and Cricket
Priyanka Nair Feb 20, 2013 8:25 PM
CMOs Anuradha Aggarwal, Anil Dua, C Venkatesan, Gayatri Yadav, among others, share marketing trends they foresee in 2013
Priyanka Nair Feb 19, 2013 8:15 PM
The 3rd edition will recognise exceptional work in OOH advtg & digital signage. A conference themed ‘Media Marketing Monitoring’ will also take place
Priyanka Nair Feb 19, 2013 8:03 PM
Neuroscience can throw light on changing consumer behaviour, magazine readership patterns & effectiveness of advertising through this media
Priyanka Nair Feb 18, 2013 8:01 PM
Publishing brands should realise that one content strategy will not work if integration of media is on their agenda for distribution, say experts
Priyanka Nair Feb 18, 2013 7:00 PM
Multi-platforms might not give great RoI at the outset, but when they pick up, they can be next big thing for magazines, say leading global publishers
Priyanka Nair Feb 15, 2013 9:18 PM
Smart planning, right use of media formats & simple messaging make Idea’s Kumbh Mela campaign impressive
Priyanka Nair Feb 14, 2013 9:00 PM
exchange4media takes a peek at some fascinating innovations seen in outdoor media globally...things that Indian advertisers can emulate
Priyanka Nair Feb 13, 2013 11:39 PM
Extensive research, relevance, readers’ profiling, strategising sellable content & going niche can go a long way in helping brands leverage blogs
Priyanka Nair Feb 12, 2013 8:40 PM
Experts stress that focus should be on how value addition can make a difference to a brand and that innovation is key to bringing this difference
Priyanka Nair Feb 12, 2013 8:20 PM
Marketing stalwarts Anuradha Aggarwal, Anil Dua, Sujit Ganguli, Gayatri Yadav, among others, share the secret of what makes a great leader
Priyanka Nair Feb 8, 2013 10:26 PM
The campaign is live across key Hindi speaking markets, with a special focus on Maharashtra, Rajasthan, Madhya Pradesh & Kolkata
Priyanka Nair Feb 8, 2013 7:57 PM
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