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The campaign strategically uses images of the star cast and Star Plus logo, says Mandeep Malhotra of DDBMudra Max
Priyanka Nair Feb 7, 2013 7:53 PM
“Marketers will move from disruption-campaign-engagement model on social to integrate with consumer life cycle,” says the CEO of Brandlogist
Priyanka Nair Feb 5, 2013 7:50 PM
“Marketers will move from disruption-campaign-engagement model on social to integrate with consumer life cycle,” says the CEO of Brandlogist
Priyanka Nair Feb 5, 2013 7:50 PM
The channel will target 86 cities using large format OOH medium, in addition to four-month long canter activity that will cover 112 towns
Priyanka Nair Feb 4, 2013 8:01 PM
Consultancy firm Healthcare Quality Systems uses audio-visual medium for running its ads across 13 highway food malls in Maharashtra
Priyanka Nair Feb 1, 2013 6:30 PM
The campaign stayed with me because of its vast visibility & simple creatives, says Anil Cheriyedath of Maxus and Motivator
Priyanka Nair Jan 31, 2013 7:59 PM
Transit media is fast gaining acceptance as brands target on-the-move consumers. e4m pens down few benefits...
Priyanka Nair Jan 29, 2013 6:37 PM
As part of T-Series–Ramesh Sippy Ent's Nautanki Saala’s poster launch, movie’s lead cast went up on a billboard in Mumbai to enact a scene
Priyanka Nair Jan 25, 2013 7:54 PM
Simple concept, excellent execution & perfect location made the campaign stand out this week
Priyanka Nair Jan 24, 2013 6:51 PM
The campaign is currently active in markets such as Mumbai, Delhi, Ahmedabad, Indore, Lucknow and Pune
Priyanka Nair Jan 24, 2013 6:51 PM
Pantaloons uses print, outdoor, radio, digital and an array of BTL activities to market its campaign ‘In love with sales’
Priyanka Nair Jan 22, 2013 7:50 PM
Sumeet Singla of Standard Chartered Bank talks about the evolution of an idea that led to the creation of a landmark property like the marathon
Priyanka Nair Jan 21, 2013 6:35 PM
From #giftacondom initiative, Google Hangout, LinkedIn advtg to website ibitch.in, the movie rides on the power of digital mktg
Priyanka Nair Jan 18, 2013 7:57 PM
From #giftacondom initiative, Google Hangout, LinkedIn advtg to website ibitch.in, the movie rides on the power of digital mktg
Priyanka Nair Jan 18, 2013 7:57 PM
The campaign’s tagline ‘Why can’t I run with clouds?’ instantly registered in my mind, says Beenna Makheja of Zenith World
Priyanka Nair Jan 17, 2013 7:35 PM
Indrajit Sen, Director, FleetAds & Exec Dir, IOAA looks forward to establishing a dialogue with policy-makers for uniform regulations this year
Priyanka Nair Jan 16, 2013 6:16 PM
The brand has allocated 15 % of mktg spends on digital; has partnered with Webchutney to create innovative digital impressions
Priyanka Nair Jan 16, 2013 2:15 AM
Dundh will be working as an independent consultant for a few months and already has three projects in hand that will be launched soon
Priyanka Nair Jan 14, 2013 11:07 PM
Disney UTV Digital has created a digital jukebox that allows users to dedicate songs on social & watch the same being played on TV
Priyanka Nair Jan 14, 2013 10:30 PM
The first phase of Vodafone’s ‘On the go’ campaign extensively uses on-ground activities and the outdoor landscape in Mumbai
Priyanka Nair Jan 11, 2013 7:51 PM
“Honey Bunny’s media planning was great. Its OOH initiative plays a reminder medium to the campaign,” says Varun Jain of En Route Media
Priyanka Nair Jan 10, 2013 7:23 PM
The campaign was conceptualised by MTS MarCom team along with creative agency Rediffusion - Y&R
Priyanka Nair Jan 9, 2013 7:40 PM
Executed by Tribal DDB India, this is the first time Big Bazaar has used social media in its communication plan
Priyanka Nair Jan 8, 2013 7:51 PM
The company used cement mannequin, pole kiosks in the shape of cement bags, etc., as part of the outdoor campaign executed by DDB MudraMax
Priyanka Nair Jan 7, 2013 7:29 PM
Given the largely untapped rural markets, mobile marketing is proving to be the most effective medium of communication, says Sachdeva
Priyanka Nair Jan 7, 2013 6:57 PM
Digital interactivity will be what traditional media will have to opt for soon, says reporter Priyanka Nair
Priyanka Nair Jan 5, 2013 9:05 PM
Following Tendulkar’s retirement, his IPL team Mumbai Indians launched a social campaign to ‘retire’ his jersey; it was executed by Red Digital
Priyanka Nair Jan 4, 2013 7:32 PM
Euphoria Advertising, which bagged the contract of setting up LED screens at the stations, is experiencing an increase in advertising demand from across brand categories
Priyanka Nair Jan 4, 2013 2:49 AM
The campaign has TV’s most famous personalities endorsing the message effectively, says Anilkumar Sathiraju of DDB Mudra Max
Priyanka Nair Jan 3, 2013 7:29 PM
Supertech, SBI and Sony Entertainment Television ruled the roost in Delhi’s outdoor landscape from Apr to Sep, shares POPDS
Priyanka Nair Jan 1, 2013 6:40 PM
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