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Interactive Avenues has bagged the social media marketing duties of Fiat, following a multi-agency pitch
Priyanka Nair Aug 6, 2013 8:01 AM
The brand is focussed on expanding its retail presence in metros and mini metros in the coming three years, with major focus on the Western and Southern regions
Priyanka Nair Aug 5, 2013 8:56 AM
Social media experts highlight what it takes to have a successful career graph in social media and what are the shortcomings of the current crop of talent
Priyanka Nair Aug 2, 2013 9:00 AM
From creating exclusive music videos, feel-good conversations to using video blogging, these beauty care brands have incorporated video content for greater connect
Priyanka Nair Aug 1, 2013 9:14 AM
As part of the tie-up, Vodafone India will offer free access to Twitter's Android app & its mobile website for three months. Here's a look at why it is a good move
Priyanka Nair Jul 30, 2013 8:36 AM
James Varghese, COO, AdzEdge talks about his new role, the Indian OOH industry, digital's growing presence, and OOH trends in 2013, among other things...
Priyanka Nair Jul 29, 2013 8:46 AM
Arvind RP, Mktg Head, Kaya Skin Clinic feels that in India digital marketing is a new trend, while globally digital marketing is a key component of mainline advertising
Priyanka Nair Jul 26, 2013 8:28 AM
From inviting celebrity writers, creating feel-good conversations & interactivity, Parle G, Kissan & Kotak Bank are effectively engaging with parents on Facebook
Priyanka Nair Jul 26, 2013 8:21 AM
From using airport space, IPL to experiential mktg, Yes Bank has betted big on outdoor since a year. The campaign has been executed by Brand Connect Communications
Priyanka Nair Jul 25, 2013 8:20 AM
"Google Network is like Hotel California," said a marketer, explaining it is a one-stop destination. So what will happen to brands if Google decides to take a break for a day?
Priyanka Nair Jul 24, 2013 8:03 AM
Creative honchos say that the OOH industry needs a little madness. Campaigns from Aam Aadmi Party, Heineken & India TV are among the few they would like to see in the Indian outdoor space
Priyanka Nair Jul 23, 2013 9:21 AM
As for the TG (16 to 25 year-old males), peers have the maximum influence, the brand has created a group-led contest for its grooming range of products, where entry point is via Facebook
Priyanka Nair Jul 23, 2013 8:08 AM
Heineken asked travellers at JFK's Terminal 8 to play a game of 'Departure Roulette' that assigned them a new destination at random - effective immediately!
Priyanka Nair Jul 22, 2013 9:50 AM
Heineken asked travellers at JFK's Terminal 8 to play a game of 'Departure Roulette' that assigned them a new destination at random - effective immediately!
Priyanka Nair Jul 22, 2013 8:29 AM
Reporter Priyanka Nair discovers the myriad hues of love on a rainy evening, amid the cacophony and clutter of brand ads on television
Priyanka Nair Jul 20, 2013 9:01 AM
Gillette, Garnier Men & Royal Enfield have effectively engaged the hard-to-please young men TG with social media campaigns that go beyond brand promotions
Priyanka Nair Jul 19, 2013 12:52 PM
It is unfortunate that stakeholders are unable to sit on the same table and institutionalise a measure, a metric & a system, says McDonald’s India’s Rameet Arora
Priyanka Nair Jul 19, 2013 8:14 AM
After running campaigns on Twitter, Facebook & Foursquare, ITC’s newest property, Grand Chola, is all set to integrate Instagram in its latest digital campaign
Priyanka Nair Jul 17, 2013 8:00 AM
Vodafone mobile trucks are helping pilgrims undertaking the annual Pandharpur padayatra stay connected. The campaign is executed by Vodafone’s Marcom team
Priyanka Nair Jul 17, 2013 7:45 AM
Retail merchandising is often made with least budgets and, therefore, lands up looking tacky and pulls the brand value down, say experts
Priyanka Nair Jul 16, 2013 7:44 AM
Micro targeting, customised approach and sharing of intellectual content with professionals are few compelling reasons for brands to turn to LinkedIn
Priyanka Nair Jul 15, 2013 8:19 AM
Dreamers Media and Advertising’s innovative concept can turn privately-owned cars into advtg platforms, while the agency pays off three years of EMIs
Priyanka Nair Jul 12, 2013 8:23 AM
In many markets, brands push the same communication used in their television media plan on mobile, observes the Head of Sales & MD - APAC, Jana
Priyanka Nair Jul 12, 2013 7:46 AM
The brand ran a poll to understand the beauty habits of Indian women, using the insights to then launch new products, develop a Vine & create a virtual fashion show
Priyanka Nair Jul 11, 2013 8:40 AM
We need to consolidate our properties, install monitoring systems & offer value added services so that clients stick to outdoor advtg, says the MD, Global Advertisers
Priyanka Nair Jul 11, 2013 7:48 AM
Slow business, low occupancy & high rates have dampened the OOH biz during monsoons, but retail space, on-ground & ambient advtg are keeping the sector afloat
Priyanka Nair Jul 10, 2013 7:54 AM
Responding to trolls, spamming, lifting content, reacting to critics & focussing on only selling are things that brands should steer clear off
Priyanka Nair Jul 9, 2013 8:18 AM
Vine and Instagram videos can provide numerous business opportunities to brands. exchange4media asks digital experts which of the two offers more scope
Priyanka Nair Jul 8, 2013 9:10 AM
Maybelline, Tupperware, L’oreal Paris & Kaya Skin Clinic are making their presence felt on social. We take a look at how these brands are connecting with their TG
Priyanka Nair Jul 5, 2013 9:39 AM
Through the 'Vote for your city' digital initiative, movie lovers across India can get the film released in their city via an online voting mechanism
Priyanka Nair Jul 1, 2013 8:14 AM
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