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Myntra.com has introduced formal apparel wear category in its catalogue and has recently rolled out a new TVC, ‘Ramp it up’, besides hosting an event for FHM’s 4th anniversary issue.
Priyanka Nair Nov 25, 2011 7:26 AM
BIG FM crossed over 1 lakh fans on its Facebook page. Big FM spends around 7-10% of their marketing budget on the digital platform, which also includes mobile.
Priyanka Nair Nov 23, 2011 12:20 PM
Retaining the core idea of ‘Isse Sasta Aur Accha Kahin Nahin’ with the idea of Naye India Ka Bazaar, Sadashiv Nayak shares the story of Big Bazaar in the Indian retail space in his own filmy way.
Priyanka Nair Nov 23, 2011 7:40 AM
Anuradha Aggarwal, Vice President, Brand Communication and Insights, Vodafone India, shares how the global brand has adapted to the local sensibilities.
Priyanka Nair Nov 22, 2011 7:47 AM
BeStylish.com has launched its first television commercial in a bid to enhance 360 degree brand visibility and reach out to a larger audience base in Tier II and III cities.
Priyanka Nair Nov 21, 2011 9:39 AM
Brandscope India recently brought in an innovative streak in the OOH space for Bosch Home Appliances’ new range of washing machines. The outdoor campaign was planned across 35 cities.
Priyanka Nair Nov 18, 2011 8:10 AM
PSI India is all set to launch international OOH campaign services in addition to their niche airport advertising services. This has been developed keeping in mind the growing needs of Indian clients going global.
Priyanka Nair Nov 18, 2011 8:06 AM
Britannia plans to go aggressive on digital front for its promotion. Over the last year Britannia has increased its digital marketing spends by 50%.
Priyanka Nair Nov 14, 2011 7:42 AM
Roy will be responsible for overall client service delivery for Milestone Brandcom.
Priyanka Nair Nov 14, 2011 7:39 AM
Star World is seeking to blur the digital media and television divide with its new show ‘Love 2 Hate U’. The channel plans to invest 20-30 per cent of its marketing spends on digital promotions for the show.
Priyanka Nair Nov 10, 2011 8:39 AM
BIG Street, the OOH arm of Reliance Broadcast Network Ltd (RBNL), has helped Hyundai India put its new car ‘Eon’ on a pedestal inside Delhi Metro stations – literally and figuratively.
Priyanka Nair Nov 9, 2011 8:41 AM
Birla Sun Life AMC has used specially designed vans to take forward its ‘Khushaali ki Gaadi’ awareness campaign. State of the art technology like mobile calculators and tablets have been extensively used.
Priyanka Nair Nov 7, 2011 2:16 PM
Within just one year CCD has crossed one million fans on Facebook, and is commemorating the occasion with a unique nationwide celebration on November 5, 2011.
Priyanka Nair Nov 5, 2011 9:27 AM
Autojunction.in, from mjunction Services Ltd, has entered into a strategic partnership with The Telegraph to launch a quarterly co-branded supplement, ‘Autojunction’. The first issue will hit the stands in the first week of December 2011.
Priyanka Nair Nov 3, 2011 9:32 AM
In his new role at Communicate 2, Ronny Raichura will oversee key strategic accounts such as ClearTrip, ICICI Lombard, HDFC Bank, Remit2india, DSP BlackRock and others.
Priyanka Nair Nov 2, 2011 9:07 AM
In his new role at Communicate 2, Ronny Raichura will oversee key strategic accounts such as ClearTrip, ICICI Lombard, HDFC Bank, Remit2india, DSP BlackRock and others.
Priyanka Nair Nov 2, 2011 8:43 AM
After opening ‘MobiWorld’ in Mumbai, Onward Mobility plans to open 10 to 15 similar outlets across other major metros in current financial year.
Priyanka Nair Nov 1, 2011 9:14 AM
With the idea of group buying, GNBIndia.com aggregates like-minded people interested in taking loans in various categories through the internet and then negotiates group discounts with banks and other financial institutions.
Priyanka Nair Nov 1, 2011 9:13 AM
It is learnt that Eye-Q is planning sizeable investments on the media front and a high profile media campaign worth over Rs 15 crore and conceptualised by Carat Media is taking shape.
Priyanka Nair Nov 1, 2011 8:46 AM
This Diwali, the radio industry has seen a positive growth in their advertising revenue, with major brand categories associating with the medium.
Priyanka Nair Oct 31, 2011 9:03 AM
Yebhi.com, a franchise portal of Bigshoebazaar India, has sought to strengthen its presence with a TVC and social media marketing as well as on ground activities.
Priyanka Nair Oct 28, 2011 8:35 AM
The new time-band is dedicated to the romantic genre. Big FM will soon roll out an extensive marketing campaign for the same.
Priyanka Nair Oct 27, 2011 8:59 AM
The listeners were given a chance to put forward their demand on air and Radio City made sure it was fulfilled.
Priyanka Nair Oct 27, 2011 8:57 AM
Continuing with the massive promotions buzz for SRK’s ‘Ra.One’, Big Street worked on an extensive OOH plan for the movie in Delhi.
Priyanka Nair Oct 25, 2011 8:45 AM
Big FM has lined up what it calls a one of its kind game show for its listeners this Diwali. Called ‘Big Item Bomb’, will be spread out across 30 markets and seeks to engage one crore listeners.
Priyanka Nair Oct 24, 2011 8:56 AM
Gursahani Group of Companies has allocated nearly 25 per cent of the total budget for marketing initiatives for MyAirporttransfers.in, a chauffeur driven car rental service.
Priyanka Nair Oct 24, 2011 8:49 AM
While music remains the core for radio players, they are now tweaking their existing programming and tuning in to reality show formats.
Priyanka Nair Oct 21, 2011 9:28 AM
With 15-20 per cent of its total budget earmarked for promotions on new media, Shaadi.com has innovatively used this platform to celebrate its 15th anniversary and also take it to the next level in the sector.
Priyanka Nair Oct 20, 2011 9:02 AM
Volkswagen has tapped into a new medium to promote its car brand Jetta. The German auto major has tied up with En Route Media for its interactive in-taxi advertising needs. En Route has partnered with car rental company Carzonrent for the campaign, which will be running in Mumbai till the end of October.
Priyanka Nair Oct 19, 2011 12:01 PM
With Diwali round the corner, e-shopping has gathered momentum with such portals seeing a plethora of new brand introductions along with consumer engagement offers. Already, players like HomeShop18 have seen 40 per cent growth in Diwali sales.
Priyanka Nair Oct 19, 2011 8:23 AM
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