Authors
Perfect timing to counter strike buzz created by competition & usage of strategic locations make EsselWorld’s initiative billboard of the week
Priyanka Nair Apr 25, 2013 7:47 PM
In addition to venturing into new markets, the agency will be introducing services such as micro activation and online PR in the coming months
Priyanka Nair Apr 24, 2013 8:40 PM
Music industry is using social media to create virality, conversations, advtg opportunities, branded content & much more...
Priyanka Nair Apr 22, 2013 8:32 PM
The interesting executional effort and strategic location of the billboard deserves a special mention...
Priyanka Nair Apr 18, 2013 7:48 PM
The agency will be using digital marketing in the first stage of promotions and later will leverage television and on ground activities at schools
Priyanka Nair Apr 17, 2013 10:33 PM
Global brands have flirted with the outdoor space to break through the clutter. exchange4media takes a peek at some such quirky outdoor displays
Priyanka Nair Apr 16, 2013 8:21 PM
Cabs spend 10-14 hrs on road and travel 200 kms everyday, helping brands communicate their message effectively, says the CEO of Carzonrent
Priyanka Nair Apr 15, 2013 7:42 PM
Attractive, yet simple creatives and strategic location makes McDonald’s initiative exchange4media's outdoor campaign of the week
Priyanka Nair Apr 11, 2013 8:06 PM
Today, video content is almost gadget neutral. Videos provide engaging content that drives social strategy, says the Co-Founder & CEO of Ping Digital
Priyanka Nair Apr 11, 2013 7:44 PM
Indian marketers should capitalise on new media vehicles to bring to the table creativity that has never been seen before, says the Global Head of Digital, PepsiCo
Priyanka Nair Apr 8, 2013 7:16 PM
Indian marketers should capitalise on new media vehicles to bring to the table creativity that was never seen before, says the Global Head of Digital, PepsiCo
Priyanka Nair Apr 6, 2013 9:55 PM
Indian marketers should capitalise on new media vehicles to bring to the table creativity that was never seen before, says the Global Head of Digital, PepsiCo
Priyanka Nair Apr 6, 2013 9:55 PM
In order to legitimatise scam ads, industry awards should have a category that will recognise unpublished work,” says the Chairman & MD, Madison World
Priyanka Nair Apr 6, 2013 4:50 AM
In order to legitimatise scam ads, industry awards should have a category that will recognise unpublished work,” says the Chairman & MD, Madison World
Priyanka Nair Apr 6, 2013 1:52 AM
If an agency proactively comes up with work for its clients that is aligned with the strategy, then such creativity should be encouraged, says the NCD of Draft FCB Ulka
Priyanka Nair Apr 5, 2013 10:17 PM
If an agency proactively comes up with work for its clients that is aligned with the strategy, then such creativity should be encouraged, says the NCD of Draft FCB Ulka
Priyanka Nair Apr 5, 2013 10:17 PM
Agencies need to realise that their role today is specific in nature; they should not get into promising skills they are not specialised in, says the MD & CEO of Tata Sky
Priyanka Nair Apr 5, 2013 9:21 PM
Agencies need to realise that their role today is specific in nature; they should not get into promising skills they are not specialised in, says the MD & CEO of Tata Sky
Priyanka Nair Apr 5, 2013 9:14 PM
Brands should experiment with content & work towards integrating media vehicles for maximum reach, says the Director, Warc, Asia-Pacific
Priyanka Nair Apr 5, 2013 6:50 AM
Brands should experiment with content & work towards integrating media vehicles for maximum reach, says the Director, Warc, Asia-Pacific
Priyanka Nair Apr 5, 2013 6:50 AM
Use of multiple touch-points and impressive innovations at strategic locations makes the campaign for ‘Fear Factor Darr Se Takkar’ a clear stand-out
Priyanka Nair Apr 4, 2013 8:03 PM
Marketers Rajeeb Dash, Madhumita Datta and Shraddha Nathani share what the outdoor industry needs to work on to win their trust in the long run
Priyanka Nair Apr 3, 2013 7:40 PM
The real estate brand has executed a six-month long campaign at 10 strategic outdoor sites in twin cities of Bhubaneswar & Cuttack
Priyanka Nair Apr 2, 2013 8:20 PM
“A central body should regulate & monitor outdoor locations to make it a clean & transparent media for advtg,” says Amarjit Batra, Country Head, OLX India
Priyanka Nair Apr 1, 2013 8:08 PM
Marketers haven’t realised the creative potential of OOH. Integration of media can lead to effective outdoor solutions, says Marketing & PR Director, Volvo India
Priyanka Nair Mar 29, 2013 7:01 PM
The idea involves getting current residents of the township to share stories as opposed to featuring a celebrity, who might not be aware of the real experience
Priyanka Nair Mar 28, 2013 8:40 PM
exchange4media speaks to digital experts to understand if the move of creating social dialogues by Indian politicians will click or is it a risk that will backfire
Priyanka Nair Mar 28, 2013 6:17 PM
Alok Bharadwaj, Nalin Kapoor, Rajiv Kumar Vij, Amitesh Rao, Shaswati Saradar, Sudeep Narayan share their experience of judging e4m’s OOH Awards
Priyanka Nair Mar 25, 2013 7:49 PM
Nabendu Bhattacharyya of Milestone Brandcom is ‘OOH Person of the Year’. LiveMedia’s Rajan Mehta is ‘OOH Media Owner of the Year’
Priyanka Nair Mar 23, 2013 7:34 PM
From releasing promos, conducting long-term campaigns, creating conversations before the launch, social mktg can help sustain interest of viewers & create buzz
Priyanka Nair Mar 22, 2013 8:49 PM
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