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From creating paparazzi effect on Facebook & engagement activities on Twitter to using Vine videos & Pinterest - Lakme's social media drive gave an edge to the Fashion Week
Priyanka Nair Sep 6, 2013 7:51 AM
The best way to connect with the youth today is to engage with them, speak their language & care for them, says Ashish Gupta, Director - Mktg, BlackBerry Mobiles
Priyanka Nair Sep 6, 2013 7:46 AM
From celebrity association on social to a 360-degree approach involving display, search & mobile - Colgate Visible White goes digital in a big way to increase visibility
Priyanka Nair Sep 5, 2013 8:17 AM
The battle of the mind, in the automobile industry, precedes the battle in the market, says the Director - Marketing & PR, Volvo Auto India
Priyanka Nair Sep 4, 2013 7:51 AM
The Managing Partner, GroupM South Asia says that the mobile ecosystem in India is diverse & has greater potential to stay ahead than many global markets
Priyanka Nair Sep 4, 2013 7:48 AM
The outdoor campaign covers some key strategic locations such as railway stations; also utilising hoardings, backlit & non-lit bus shelters, and bus back panels
Priyanka Nair Sep 4, 2013 7:42 AM
With rapid urbanisation, local brands going national & mushrooming of fresh talent, the Southern state is attracting brands & specialised agencies to set up shop
Priyanka Nair Sep 3, 2013 7:51 AM
From using only digital media to Bollywood associations & feature-driven communication - the new set of Instant Messaging apps are betting high on attracting the youth
Priyanka Nair Sep 2, 2013 8:41 AM
Priyanka Nair recounts a day in her life as a reporter working in the fast-paced world of online journalism and how she meets the various challenges
Priyanka Nair Aug 31, 2013 8:36 AM
Indian design & retail must prepare for the new age, where quality, line of products, presentation & technology are becoming highly influential, says Brand Dialogue’s Willem Woudenberg
Priyanka Nair Aug 31, 2013 8:27 AM
Ultratech Cement, India Gate, Ankur Salt, Wishtel Tablets, Goodricke Tea, Avon Cycles & Sahara Q Shop are some brands that will make their appearance in Prakash Jha's movie
Priyanka Nair Aug 30, 2013 8:53 AM
Interestingly, women between the ages of 35 years and 44 years are the heaviest internet users in the Indian market
Priyanka Nair Aug 27, 2013 8:29 AM
Around 13% of Indians now live in 53 cities with populations greater than one million. Marketers need to keep up with an ever changing consumer profile & evolving aspirations
Priyanka Nair Aug 26, 2013 8:19 AM
From integrating a campaign & taking the #hashtag route to simple RT rule, brands are generating contests in an interesting manner in the land of 140 characters
Priyanka Nair Aug 23, 2013 9:20 AM
Outdoor campaign should not be restricted to only billboards but also involve BTL, on-ground activities & anything that is out of home, says the AGM - Mktg, The Muthoot Group
Priyanka Nair Aug 23, 2013 7:57 AM
As per industry experts, on an average a national party spends approximately Rs 50 cr per year, while every fifth year this figure burgeons to around Rs 300-350 cr
Priyanka Nair Aug 22, 2013 8:54 AM
From recovering operating losses to increase in advtg & digital revenues - media brands rode the rough economic conditions well in Q1 FY14, gaining positive business momentum
Priyanka Nair Aug 21, 2013 9:04 AM
Madhumita Dutta, Chief – Marketing, Pantaloons Retail feels that traditional thinking & fear that investments may not pay off is resulting in lack of confidence in emerging technologies
Priyanka Nair Aug 21, 2013 8:28 AM
Glenn Parker, VP APAC, Getty Images talks about the company's new leadership, tie-ups & focus on building rich local content to enhance presence in the region
Priyanka Nair Aug 19, 2013 8:19 AM
Brands need to adopt digital as the main creative idea & then take it through 360 degrees across different media, says Sanjay Tripathy, Executive VP, Marketing & Direct Channels, HDFC Life
Priyanka Nair Aug 19, 2013 8:11 AM
From positing comparative advtg clips to plain vanilla updates & music videos – leading toothpaste brands have not been able to create significant impressions on social media
Priyanka Nair Aug 16, 2013 8:55 AM
While the use of celebrities on social media gives brands the views/impressions, effective interactions only happen when the content is good, say digital experts
Priyanka Nair Aug 16, 2013 8:13 AM
The notion that outdoor is 'a spot selling business' has discouraged talent from entering the industry. We speak to experts to understand the scope of this larger-than-life media vehicle
Priyanka Nair Aug 14, 2013 7:59 AM
At times this medium might get restricting, but brands need to experiment with more consumer engaging outdoor activities, says Titan Industries’ Deepika S Tewari
Priyanka Nair Aug 14, 2013 7:47 AM
Apps, Facebook, Twitter, micro sites...the Director - Marketing of Nivea India talks about how digital is changing brand communication & Nivea’s online play
Priyanka Nair Aug 13, 2013 8:22 AM
From betting high on LinkedIn to strategically using Twitter and Facebook, there are several ways in which B2B marketers can leverage the power of social
Priyanka Nair Aug 12, 2013 8:22 AM
Two months after the introduction of hashtags, Facebook is all set to experiment with another Twitter feature – trends. We look at how this will benefit brands on FB
Priyanka Nair Aug 9, 2013 8:08 AM
From social media campaign, mobile apps, aggressive TV appearances and brand integration, Chennai Express has gone all out to attract audiences
Priyanka Nair Aug 8, 2013 8:20 AM
Brands are a bit like people; this is why it is necessary for brands to communicate like real humans, says the former Global CMO of Unilever
Priyanka Nair Aug 8, 2013 8:12 AM
From a cost efficiency point of view, OOH gives more bang for your buck in smaller markets due to the lower cost of media, says SVP, Brand & Consumer Insights, Vodafone India
Priyanka Nair Aug 7, 2013 8:05 AM
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