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To promote its vegetarian Snickers, Mars India is banking on social media & activations across tier II cities. The common theme across all these activities is gaming
Priyanka Nair Jun 28, 2013 9:57 AM
To promote its vegetarian Snickers, Mars India is banking on social media & activations across tier II cities. The common theme across all these activities is gaming
Priyanka Nair Jun 28, 2013 9:01 AM
Sengupta joins Xenium Digital as Partner & is involved in creating an interactive digital studio where clients can experience technology with content
Priyanka Nair Jun 27, 2013 10:05 AM
Sengupta joins Xenium Digital as Partner & is involved in creating an interactive digital studio where clients can experience technology with content
Priyanka Nair Jun 27, 2013 7:57 AM
MTV India bags 2 Golds, 2 Silvers & a Bronze at exchange4media’s Indian Digital Media Awards 2013. The EVP & Business Head of MTV India talks on winning the title
Priyanka Nair Jun 26, 2013 8:07 AM
ibs bags 6 Gold metals and 1 Silver at exchange4media’s Indian Digital Media Awards 2013. The MD of ibs talks about this proud moment...
Priyanka Nair Jun 26, 2013 7:58 AM
BusQ shelters were turned into newsrooms wherein the 'aam janta' could express their opinions, which were then broadcasted on the news channel
Priyanka Nair Jun 25, 2013 9:19 AM
exchange4media decodes what India can learn from the winning campaign – ‘Smart Public Affairs’, which has been created by DDB DM9 JaymeSyfu
Priyanka Nair Jun 19, 2013 10:35 AM
Taproot has grabbed 2 Gold Lions, Grey picked up 2 Bronze Lions and O&M bagged 1 Bronze
Priyanka Nair Jun 19, 2013 10:18 AM
Taproot has grabbed 2 Gold Lions, Grey picked up 2 Bronze Lions and O&M bagged 1 Bronze
Priyanka Nair Jun 19, 2013 10:18 AM
exchange4media decodes what India can learn from the winning campaign – ‘Smart Public Affairs’, which has been created by DDB DM9 JaymeSyfu
Priyanka Nair Jun 19, 2013 10:15 AM
Indian agencies will not be running for any metals in the Cyber Lions category once again as none of the 30 entries from India have made it to the shortlist
Priyanka Nair Jun 19, 2013 9:00 AM
Indian agencies will not be running for any metals in the Cyber Lions category once again as none of the 30 entries from India have made it to the shortlist
Priyanka Nair Jun 18, 2013 1:24 PM
None of the nine entries sent for the Mobile Lions category have made it to the shortlist this year
Priyanka Nair Jun 18, 2013 10:06 AM
O&M, McCann Worldgroup India, Grey Worldwide, Taproot, Publicis & Leo Burnett are the six agencies whose entries have made it to the Outdoor Lions shortlist
Priyanka Nair Jun 18, 2013 9:24 AM
Publicis Communications' campaign for Apollo Tyres fetched a Silver Lion. O&M & Mindshare Fulcrum's entry for HUL and BBDO India's for P&G won a Bronze each
Priyanka Nair Jun 18, 2013 8:03 AM
O&M, McCann Worldgroup India, Grey Worldwide, Taproot, Publicis & Leo Burnett are the six agencies whose entries have made it to the Outdoor Lions shortlist
Priyanka Nair Jun 17, 2013 2:39 PM
None of the nine entries sent for the Mobile Lions category have made it to the shortlist this year
Priyanka Nair Jun 17, 2013 1:31 PM
Aircel, Aviva, Bajaj Allianz, Godrej & Micromax hit the emotional chord and created a buzz amongst their social media fans this Father's Day
Priyanka Nair Jun 17, 2013 10:13 AM
O&M Mumbai's entries for HUL & The Akanksha Foundation, Publicis' campaign for Apollo Tyres, & BBDO India's campaign for P&G in PR Lions shortlist
Priyanka Nair Jun 17, 2013 10:03 AM
Out of the 247 shortlisted entries, Leo Burnett and DDB Mudra have made it to the Direct Lions shortlist from India for the work for Coca-Cola and Aarambh, respectively
Priyanka Nair Jun 17, 2013 9:47 AM
O&M Mumbai's entries for HUL & The Akanksha Foundation, Publicis' campaign for Apollo Tyres, & BBDO India's campaign for P&G in PR Lions' shortlist
Priyanka Nair Jun 16, 2013 7:25 PM
Out of the 247 shortlisted entries, Leo Burnett and DDB Mudra have made it to the Direct Lions shortlist from India for the work for Coca-Cola and Aarambh, respectively
Priyanka Nair Jun 16, 2013 6:59 PM
The on-ground initiative, executed by Candid Marketing, encompasses 130 cities across Maharashtra, Gujarat, Delhi, UP, Tamil Nadu & West Bengal
Priyanka Nair Jun 14, 2013 9:47 AM
Experts believe that key social networks need to actually make it easier for brands and agencies to run a campaign across all the networks
Priyanka Nair Jun 13, 2013 3:03 PM
Digital media experts highlight elements like a clear brief, suggested posts & conversations for FB mktg. Are Indian brands are getting it right?
Priyanka Nair Jun 11, 2013 7:57 PM
Simple creative & strategic long-term location choice has made Tata Housing’s latest outdoor campaign for its Aveza project stand out amid the clutter
Priyanka Nair Jun 8, 2013 8:09 PM
With a new committee in place, the Mumbai Hoarding Owners Association is set to tackle the long pending animosity with BMC and increasing licence fees
Priyanka Nair Jun 6, 2013 8:18 PM
Entering into long-term deals & taking the innovative route are two ways in which brands are looking at using their monies wisely on outdoor
Priyanka Nair Jun 5, 2013 8:12 PM
The company's campaign 'Do Gooders', which is part of its Sustainable Living Plan, is extensively using YouTube & Facebook to spread the message
Priyanka Nair Jun 4, 2013 9:43 AM
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