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Neeti Gupta, Team Leader - Agencies, Global Advertisers, Mumbai talks about her passion for OOH advtg, negotiating hard & her wish list of brands she would like to work on...
Priyanka Nair Oct 23, 2013 8:06 AM
There are opportunities of int'l level of branding that make OOH integrate well in the city landscape, strategically placed to highlight a brand's message, says Loop Mobile's Shalini Gupta
Priyanka Nair Oct 18, 2013 8:10 AM
Every marketer sees the need to have a social media presence, however, what often remains a challenge is measuring success & failure, says Glen Ireland, CEO, Denstu Digital
Priyanka Nair Oct 11, 2013 9:22 AM
Measurability of impact, a unified currency for value & control of execution are challenges that the outdoor industry needs to find solutions to, says the Head of Brand Marketing at Tata Docomo
Priyanka Nair Oct 10, 2013 8:01 AM
Being first on the internet has its pros, but if you missed the bus, follow quickly with a unique, refreshing take through the brand lens, says Eshita Jayaswal of Webchutney
Priyanka Nair Oct 9, 2013 8:16 AM
Everyone wants to get into social media, but most have very little or no knowledge about it and come into the industry with pre-conceived notions, says Akshay Gurnani, Business Head - North, FoxyMoron
Priyanka Nair Oct 3, 2013 9:36 AM
Everyone wants to get into social media, but most have very little or no knowledge about it and come into the industry with pre-conceived notions, says Akshay Gurnani, Business Head - North, FoxyMoron
Priyanka Nair Oct 3, 2013 8:34 AM
It is essential to understand the media crossover in terms of time spent by brands today, says the Director, Global Account Partnership, Facebook, USA
Priyanka Nair Oct 1, 2013 8:37 AM
The ad space on the Facebook logout page is considered to be the most expensive one on social media. exchange4media takes a look at how brands are using the space in interesting ways
Priyanka Nair Sep 30, 2013 8:29 AM
Focus, ambition, investing in manpower, keeping costs in check & taking failure in its stride - these are some things that can make the difference between boom and bust
Priyanka Nair Sep 27, 2013 8:44 AM
To create the right communication for today's youngsters, brands need to start listening to them, and cater to their wants & insecurities, says Ravi Dixit, Director, Research and Product Planning, Youth Network, Disney UTV
Priyanka Nair Sep 27, 2013 8:36 AM
From creating social conversations to using the right technology as well as promoting social causes - private sector banks in India are betting high on social media
Priyanka Nair Sep 26, 2013 7:57 AM
Platforms such as Vine, Reddit, Pinterest and Instagram are underutilised by most brands and agencies in India even today, says Dakshin Adyanthaya, Senior Ideator, Ultra Violet
Priyanka Nair Sep 25, 2013 9:35 AM
Platforms such as Vine, Reddit, Pinterest and Instagram are underutilised by most brands and agencies in India even today, says Dakshin Adyanthaya, Senior Ideator, Ultra Violet
Priyanka Nair Sep 25, 2013 8:17 AM
The 'Pockets by ICICI Bank' app enables customers to carry out a slew of banking services on Facebook such as transferring money to friends, and splitting and tracking group expenses
Priyanka Nair Sep 25, 2013 7:52 AM
An extension of its global 'Answers' campaign, Siemens India's latest digital initiative uses effective story-telling to show how Siemens technology has contributed to the life of dabbawalas
Priyanka Nair Sep 24, 2013 8:11 AM
Cost effectiveness and large scope for innovation - exchange4media pens down a few reasons why brands should include outdoor in their media plans this festive season
Priyanka Nair Sep 23, 2013 8:11 AM
From creating topical conversations with witty messages, throwing light on social issues, going back to the basics & integrating right - Amul's outdoor play has lessons for every marketer
Priyanka Nair Sep 20, 2013 8:15 AM
According to Ravi Rao, Leader - South Asia, Mindshare, it is essential for brands to stick to the basics, yet create a great line of thought when it comes to communicating with the youth today
Priyanka Nair Sep 20, 2013 7:48 AM
From customising for different devices, integration in emails, mentions of CTA to betting high on SEO - there are a few musts that brands need to follow to make video campaigns a hit
Priyanka Nair Sep 19, 2013 8:00 AM
Be it 'Mahabharat' on Star Plus, 'Kehta Hai Dil Jee Le Zara' & 'KBC 7' on Sony or 'Yeh Hai Aashiqui' on Bindass - channels are using customised creatives & innovation for OOH blitz
Priyanka Nair Sep 18, 2013 8:31 AM
We are still fairly unregulated as an 'industry', and that is one major factor which is hampering growth & investment in the business, says Vijay Cavale, Director, Brand Connect Communications
Priyanka Nair Sep 18, 2013 8:26 AM
Print publications can get more bang for their buck from OOH advtg if they target it right, use eye-catching creatives and follow single line of thought, say experts
Priyanka Nair Sep 17, 2013 7:51 AM
Given the tough economic situation in the country, brands have rolled out a slew of freebies & offers in a bid to boost sales
Priyanka Nair Sep 16, 2013 7:49 AM
Xenium Lab is an interactive centre wherein brands & media agencies can experience a certain technology, along with content before including it in their media plans
Priyanka Nair Sep 13, 2013 7:45 AM
As a youth brand, honesty and care are the two filters that we use to address the young blood, says the EVP and Business Head of MTV India
Priyanka Nair Sep 13, 2013 7:42 AM
The agency has already started re-structuring the brand's social media campaign, reveal industry sources
Priyanka Nair Sep 12, 2013 7:51 AM
The chocolate brand from Cadbury is extending its 'Not So Sweet' proposition on-ground in the form of multi-city gigs. The brand has partnered with Sony Music for this activity
Priyanka Nair Sep 11, 2013 7:46 AM
From cost effective innovations to quick response to a crisis situation and aggressively tapping digital media - there are several lessons for marketers
Priyanka Nair Sep 10, 2013 7:41 AM
The agency has recently won multiple creative accounts for various state-specific clients - State Bank of Travancore, Kerala Tourism, Coir Board & Cochin International Airport
Priyanka Nair Sep 9, 2013 7:44 AM
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