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Curry Nation has been awarded the advertising duties for Borosil's new product range; Borosil brand plans to invest Rs 6 to 7 crore in marketing this year
Priyanka Nair Mar 26, 2012 8:46 AM
Curry Nation has been awarded the advertising duties for Borosil's new product range; Borosil brand plans to invest Rs 6 to 7 crore in marketing this year
Priyanka Nair Mar 26, 2012 8:45 AM
Laqshya Media executed the OOH campaign in Mumbai for the movie, Agent Vinod
Priyanka Nair Mar 24, 2012 10:11 AM
The channel has rolled out an aggressive digital initiative across multiple platforms and OOH campaign for its new show
Priyanka Nair Mar 22, 2012 12:18 PM
The channel has rolled out an aggressive digital initiative across multiple platforms and OOH campaign for its new show
Priyanka Nair Mar 22, 2012 12:17 PM
The channel has rolled out an aggressive digital initiative across multiple platforms and OOH campaign for its new show
Priyanka Nair Mar 22, 2012 12:16 PM
‘Experience bathing’, the new brand promise coined by Zeppelin, represents Jaquar’s foray into new product categories
Priyanka Nair Mar 19, 2012 9:24 AM
FM radio expansion plans are on the horizon but it is still not clear how the medium will bring in content innovation to attract both, listeners and advertisers
Priyanka Nair Mar 16, 2012 9:30 AM
The idea of an OOH campaign has to be simple but at the same time engage people. OOH and digital media can work perfectly to generate a magnifying effect
Priyanka Nair Mar 16, 2012 9:21 AM
ING Life Insurance initiates a consumer engagement programme that uses Namma Metro stations to promote awareness about the need for savings
Priyanka Nair Mar 14, 2012 8:18 AM
In a unique partnership, Deccan Chronicle collaborates with Café Coffee Day to bring out a monthly tabloid called Café Chronicle
Priyanka Nair Mar 13, 2012 8:22 AM
The focus of the design communication conceptualised by Elephant Design was to keep it honest and simple, yet effective
Priyanka Nair Mar 12, 2012 11:03 AM
Priyanka Nair writes about the effectiveness of brand communication in a retail set-up and using it for optimal customer engagement
Priyanka Nair Mar 10, 2012 8:50 AM
Vritti i-Media to provide OOH solutions in all major transit points at food malls on express highways. It has already implemented them at 12 food malls
Priyanka Nair Mar 7, 2012 7:57 AM
‘i-am’ associates is all set to roll out its services in India in a partnership with Percept. The first division will be based in Mumbai
Priyanka Nair Mar 7, 2012 7:55 AM
There are mixed reactions to the e-auctions announced for FM Phase III. While some feel it will kill programming options, others are more optimistic
Priyanka Nair Mar 6, 2012 1:10 PM
‘i-am’ associates is all set to roll out its services in India in a partnership with Percept. The first division will be based in Mumbai
Priyanka Nair Mar 6, 2012 4:36 AM
IndusInd bank rolled out a pan India aggressive OOH campaign to supplement its TV campaign. The OOH campaign has been executed by Laqshya Media
Priyanka Nair Mar 5, 2012 9:50 AM
Published by Kungumam Publications, the monthly magazine is being heavily promoted through TV, radio, print, on ground events and samplings
Priyanka Nair Mar 2, 2012 10:18 AM
Shopper marketing agency TracyLocke is set to compete in India. TracyLocke is the newest addition to DDB Mudra Group
Priyanka Nair Feb 29, 2012 9:38 AM
Shopper marketing agency TracyLocke is set to compete in India. TracyLocke is the newest addition to DDB Mudra Group
Priyanka Nair Feb 29, 2012 9:37 AM
Chris O’Donnell, CEO Kinetic- Asia Pacific, shares insights from Kinetic’s report ‘Moving World India’ and the way forward for 2012
Priyanka Nair Feb 29, 2012 8:12 AM
‘Neengalam Vellalam Oru Kodi’ is being promoted heavily across media. Innovative vehicles, coupled with conventional ones, are being used to attract viewers
Priyanka Nair Feb 23, 2012 8:31 AM
‘Neengalam Vellalam Oru Kodi’ is being promoted heavily across media. Innovative vehicles, coupled with conventional ones, are being used to attract viewers
Priyanka Nair Feb 23, 2012 8:31 AM
With airport retail biz in India topping $1 bn in revenues during 2011, OOH players are bullish on airport advtg. e4m finds out how the industry is tapping the medium
Priyanka Nair Feb 22, 2012 8:35 AM
Expected investment for the agency’s e-venture is estimated to be around Rs 8 crore, of which Rs 2 crore will be the marketing spends for coming year
Priyanka Nair Feb 21, 2012 9:22 AM
Reporter Priyanka Nair reminiscences on two key events of the last week – the much hyped Valentine’s Day and the stickiness of vote day for BMC polls
Priyanka Nair Feb 18, 2012 8:29 AM
Executed by Mindshare, National Geographic Channel’s outdoor campaign for programming line-up, ‘Mega February’, plays up the size factor
Priyanka Nair Feb 15, 2012 7:25 AM
Fourth Dimension completes a year on Feb 9 & will break some big development news soon. CEO Shankar B shares some essentials of media sales marketing
Priyanka Nair Feb 7, 2012 9:29 AM
Dialogue Factory has created an innovative OOH campaign for Ascend International School that brings alive the curious minds of kids
Priyanka Nair Feb 6, 2012 10:07 AM
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