Authors
Though managing a fragmented audience can be expensive, it also opens up opportunities to build more meaningful relationships between brands & consumers
Priyanka Nair Jun 4, 2013 9:08 AM
Sports organisers should look at digital media beyond engagement & start creating exclusive content, says Neetu Bhatia, Chairperson & Co-founder, Kyazoonga
Priyanka Nair Jun 4, 2013 9:05 AM
Premia Projects, PNB, PC Jeweller, Honda Four Wheelers were the top brands that advertised on OOH in Delhi during the first fortnight of May 2013
Priyanka Nair Jun 3, 2013 4:57 PM
Sports organisers should look at digital media beyond engagement & start creating exclusive content, says Neetu Bhatia, Chairperson & Co-founder, Kyazoonga
Priyanka Nair Jun 3, 2013 7:34 AM
After a short stint of less than 10 months, Jain, the Chief Executive Officer of outdoor advertising firm TDI, has put in his papers
Priyanka Nair Jun 1, 2013 6:27 PM
Brands cannot ignore Twitter. Agreed. But do Indian brands understand how to use it right? Digital masters share best practices to be tweet-worthy
Priyanka Nair May 27, 2013 8:21 PM
The Maharashtra State Road Development Corporation has thrown open high visibility outdoor formats, including advtg on flyovers & hoardings, for tenders
Priyanka Nair May 27, 2013 8:09 PM
Outdoor owners were invited to bid for advtg rights of various media formats. Acc to sources, Lakshya, JCDecaux & Times OOH are few players that participated
Priyanka Nair May 24, 2013 7:31 PM
The campaign is spread across 40 cities in 10 states of India. It is executed by Pulp Strategy
Priyanka Nair May 24, 2013 7:29 PM
Brands such as Mercedes-Benz, Hyundai & Maruti look to beat sluggish sales by building greater engagement via social media marketing
Priyanka Nair May 23, 2013 10:38 PM
In a new online film, Coca-Cola uses high-tech vending machines to unite citizens of India & Pak; urges consumers to share a simple moment over a Coke
Priyanka Nair May 22, 2013 7:37 PM
According to experts, 2013 has seen a significant increase in sale of OOH inventories, specialised divisions mushrooming & positive market conditions
Priyanka Nair May 21, 2013 7:41 PM
Digital experts talk about how social can affect personal & business interests. The trick is to be a watchdog and not a moral policing agency, they say
Priyanka Nair May 20, 2013 8:28 PM
Reporter Priyanka Nair shares some valuable insights on love and communication she got from her ‘mommy jaan’ this Mother’s Day
Priyanka Nair May 18, 2013 7:45 PM
King-size installation of the Axe Apollo can next to a giant astronaut has been grabbing eyeballs across strategic locations in Mumbai
Priyanka Nair May 16, 2013 10:12 PM
According to experts, releasing TVCs on YouTube helps brands gain visibility that is quantifiable and creates a multiplier effect
Priyanka Nair May 16, 2013 9:06 PM
The German auto brand displayed an actual car near the arrival gates to target elite BIAL passengers. JCDecaux India executed the campaign
Priyanka Nair May 14, 2013 8:12 PM
The propensity of taking risks is low in India and hence, viral marketing has not taken off here, believes the Founder & CEO of The 120 Media Collective
Priyanka Nair May 14, 2013 7:48 PM
Small businesses related to music, movies, education and food as also bigger brands can use YouTube’s latest offer to create a multiplier effect
Priyanka Nair May 13, 2013 7:27 PM
Today, Indian marketers are focusing on product innovation & better retail experience, observes the Founder Director & Principal Designer, Elephant Design
Priyanka Nair May 10, 2013 7:12 PM
HSBC’s smart use of airport space & Nivea’s innovative stunt offer some key takeaways for brands while planning their airport advertising strategies
Priyanka Nair May 8, 2013 8:12 PM
Kissan's billboard displays have dozens of tomato plants living and growing on them, taking its core proposition 'Experience real' to OOH
Priyanka Nair May 7, 2013 7:56 PM
Brands such as Olx, Quikr, Tang, Canara Bank, IDBI Bank, Corporation Bank & KDD Harvest are using point of purchase areas for visibility & connect
Priyanka Nair May 7, 2013 7:08 PM
The beauty brands woke up to the power of YouTube after Dove’s campaign went viral. So were these initiatives a hit or did they miss the bus?
Priyanka Nair May 3, 2013 9:20 PM
exchange4media decodes what brands such as Cadbury, Vodafone, Muthoot, Pepsi, etc. are doing right on social media this IPL
Priyanka Nair May 2, 2013 8:51 PM
Taking the experiential route, KDD has put up a 15 ft tall structure of an oversized fruit juice box of its brand Harvest at Korum Mall in Thane, Mumbai
Priyanka Nair May 2, 2013 7:07 PM
With social media marketing, film marketers are able to build conversations, content and communities, says the Chief Executive Officer of Ignitee
Priyanka Nair May 1, 2013 8:38 PM
The latest campaign, executed by VivaKi, spans across 34 cities and involves using 300-plus outdoor touch-points
Priyanka Nair May 1, 2013 7:28 PM
Reebok enjoys the biggest market share in India in the performance category & Puma’s new product line aims at grabbing the share with aggressive OOH push
Priyanka Nair Apr 29, 2013 8:13 PM
Pepsi has gone beyond just creating a FB page for IPL; it has exploited Twitter like never before. e4m takes a look at how Pepsi is changing the digital game...
Priyanka Nair Apr 25, 2013 8:35 PM
TOP STORIES
