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As the government is said to be sprucing up to take measures against misleading ads, experts in the advertising domain collectively reaffirm faith in the mechanism
Priyanka Mehra Jul 24, 2014 8:41 AM
Armed with huge wins like General Motors, Nokia and Microsoft, 2014 is turning into a dream year for the agency, says Ashish Bhasin, Chairman & CEO South Asia, Dentsu Aegis Network
Priyanka Mehra Jul 22, 2014 10:00 AM
Tarun Katial, CEO, RBNL talks about the unique retro positioning of BIG FM that has helped it seize No. 1 position in in Mumbai and other metros, the station's format rehaul which has boosted listenership and its complete dedication to consumer-centricity
Priyanka Mehra Jul 18, 2014 8:41 AM
Industry sources have confirmed the news to exchange4media. The win comes close on the heels of the Microsoft win. Maxus is the incumbent agency on the account for the media biz, Lintas & DDB Mudra Group handled the outdoor duties
Priyanka Mehra Jul 18, 2014 8:03 AM
Carat Media will be handling all media duties for Microsoft in India, including online and offline. Lodestar UM is the incumbent agency on the account
Priyanka Mehra Jul 18, 2014 8:00 AM
Carat Media will be handling all media duties for Microsoft in India, including online and offline. Lodestar UM is the incumbent agency on the account
Priyanka Mehra Jul 17, 2014 12:59 PM
The Chairman & CEO of IPG negates all speculations regarding IPG's acquisition in an exclusive chat with exchange4media, besides demystifying his leadership approach, maintaining a low media profile and more...
Priyanka Mehra Jul 15, 2014 9:17 AM
The pitch is taking place in Mumbai. Ogilvy India is handling duties for the account currently
Priyanka Mehra Jul 10, 2014 9:18 AM
Carat Media will be handling all the duties for General Motors, including digital and outdoor. Madison Media is the incumbent agency on the account
Priyanka Mehra Jul 10, 2014 7:49 AM
Carat Media will be handling all the duties for General Motors, including digital and outdoor. Madison Media is the incumbent agency on the account
Priyanka Mehra Jul 9, 2014 12:21 PM
The incumbent agency on the account is Leo Burnett India. The account was won on the back of a multi-agency pitch
Priyanka Mehra Jul 9, 2014 10:13 AM
The incumbent agency on the account is Leo Burnett India. The account was won on the back of a multi-agency pitch
Priyanka Mehra Jul 9, 2014 9:00 AM
Tarun Katial, CEO, RBNL feels that FDI should be at par with TV up to 100% for non-news radio channels & is hopeful that in the first 100 days the new govt will spur action and quick decision-making on pending issues of Phase III
Priyanka Mehra Jul 8, 2014 9:22 AM
He had been heading marketing, product planning and press relations functions for Volkswagen Passenger Cars in India. He has been in the automotive industry for over two decades
Priyanka Mehra Jun 27, 2014 7:49 AM
Devendra Garg is to exit Dabur India, where he is currently Senior Executive Director, Consumer Care Business, confirm highly placed industry sources
Priyanka Mehra Jun 26, 2014 10:42 AM
Marketers see the introduction of STAR India's new technology offering, which aims to leverage the focused targeting market, a move in the right direction
Priyanka Mehra Jun 26, 2014 10:40 AM
Marketers see the introduction of STAR India's new technology offering, which aims to leverage the focused targeting market, a move in the right direction
Priyanka Mehra Jun 26, 2014 10:39 AM
Devendra Garg is to exit Dabur India, where he is currently Senior Executive Director, Consumer Care Business, confirm highly placed industry sources
Priyanka Mehra Jun 26, 2014 9:10 AM
Marketers see the introduction of STAR India's new technology offering, which aims to leverage the focused targeting market, a move in the right direction
Priyanka Mehra Jun 26, 2014 8:46 AM
SMG's traditional foot print in India isn't dominant and we may get over shadowed by agencies like GroupM, Madison and PHD, but this fires us to do even better, says John Sheehy, President, Global Operations, Starcom MediaVest Group
Priyanka Mehra Jun 25, 2014 9:32 AM
Joseph George, CEO, Lowe Lintas & Partners talks about the success of Kan Khajura Tesan at Cannes and the belief that the primacy of the creative product has and will continue to disproportionately influence every other aspect of the organization
Priyanka Mehra Jun 24, 2014 8:44 AM
Prasoon Joshi, Executive Chairman and CEO, McCann Worldgroup India and President, South Asia recounts his favourite moments at Cannes and the feeling of pride on winning his first Gold Lions for Thanda Matlab Coca Cola
Priyanka Mehra Jun 20, 2014 8:43 AM
Cannes Lions Special: Hire the best people in the business and let them do their job : Quinn Kilbury
Brands must give the agency a big goal and creative freedom. When the agency feels it doesn't have the complete faith and trust of the brand, it will bring safe ideas, says Quinn Kilbury, Brand Director Newcastle at Heineken USA
Priyanka Mehra Jun 19, 2014 9:55 AM
Cannes Lions Special: Hire the best people in the business and let them do their job : Quinn Kilbury
Brands must give the agency a big goal and creative freedom. When the agency feels it doesn't have the complete faith and trust of the brand, it will bring safe ideas, says Quinn Kilbury, Brand Director Newcastle at Heineken USA
Priyanka Mehra Jun 19, 2014 8:37 AM
Bad clients can be like a virus; they spoil the agency's work culture and actually obstruct the creative process, says Thimoteus Wagner, Executive Creative Director, Jung Von Matt
Priyanka Mehra Jun 19, 2014 8:26 AM
Marc de Swaan Arons, Founder, EffectiveBrands and Frank Cooper III, CMO, PepsiCo delve into consumer insights, brand purpose & consumer engagement programmes that lead to brands' success at Cannes Lions
Priyanka Mehra Jun 18, 2014 12:11 PM
The Executive Creative Director - Asia Pacific, SapientNitro laments that the industry has become too obsessed and wins awards for the sake of winning awards, instead of doing brilliant work that gets recognised
Priyanka Mehra Jun 18, 2014 12:09 PM
Apart from bagging 2 Golds in Media Lions this year, the mobile-based campaign for HUL has won 22 media, mobile & innovation awards for PHD this year at various regional award shows
Priyanka Mehra Jun 18, 2014 12:07 PM
The VP - Global Media & Consumer Engagement, Mondelez International talks about his impressions of Cannes this year, reasons for less client representation & under-appreciation for communication
Priyanka Mehra Jun 18, 2014 12:05 PM
The CMD of Madison World and jury member on the Media Lions Jury this year, talks about the takeaways from judging the entries, the need for India to adapt to digital, his favourite sessions & more...
Priyanka Mehra Jun 18, 2014 12:02 PM
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