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The SEO mandate will include building engagement and visibility for as many as eight of Dabur online brands
Priyanka Mehra Jul 27, 2016 8:15 AM
About 40 per cent of the group's business growth globally is coming from pure play digital today
Priyanka Mehra Jul 26, 2016 9:40 AM
Working within a cultural and social context over the last 40 years, Nanji has created ideas and images with a unique aesthetic, that have blurred the line between art and commerce
Priyanka Mehra Jul 26, 2016 8:20 AM
Ravi Dhariwal formerly CEO Publishing at BCCL dons the role of Chairman at Sagacito, while Das Sharma is CEO & Managing Director
Priyanka Mehra Jul 20, 2016 6:02 PM
Jerry Buhlmann CEO Dentsu Aegis Network & Executive Officer of Dentsu Inc, (at Cannes) on India being a star market, continuing the Group’s aggressive approach on acquisitions, setting a ‘big ambition’ of doubling the group’s revenue in five years and more ……..
Priyanka Mehra Jul 20, 2016 9:11 AM
A candid Iyer shares his views on correcting the perception about Lowe just being a TV agency, why the move from NCD to CCO was not a dramatic one, what prompts ‘Ghar wapasi’ at Lowe, why he thinks there is a lot of ‘gas’ around ‘digital’ and more …………
Priyanka Mehra Jul 19, 2016 8:39 AM
The data also shows new entrants Pepper Fry, Myntra,Naaptol, and Big Basket during this period among the top ten
Priyanka Mehra Jul 18, 2016 9:33 AM
“Pitches make a lot of noise, but much of our business comes from our existing clients. So, if we can just keep our existing clients and manage those relationships, we should be in pretty good shape,” explains Michael Roth, Chairman and Chief Executive Officer of the Interpublic Group of companies
Priyanka Mehra Jul 14, 2016 9:35 AM
Pratap Bose Founding Partner & Chairman on his unsavoury tag of the ‘Pied Piper’ getting Social Street beyond the shores of India, anchor clients and more
Priyanka Mehra Jul 13, 2016 8:59 AM
FCB ULKA's Global CEO Carter Murray confesses having a healthy paranoia about the agency losing its momentum. He also talks about the importance of building a culture, the talent pool at FCB ULKA and more...
Priyanka Mehra Jul 12, 2016 8:49 AM
In week 26 (25 June-1 July, 2016) of BARC Ratings, Arnab Goswami’s interview with PM Modi on Times Now’s show ‘Frankly Speaking increased the ratings of the slot exponentially. Modi covered a lot of ground, from economic reform to domestic politics to foreign policy in this interview
Priyanka Mehra Jul 11, 2016 8:30 AM
The current media agency on the account is Mindshare from the GroupM umbrella
Priyanka Mehra Jul 8, 2016 9:16 AM
The GEC will be targeting the Youth, and is positioned as the first youth GEC in the Marathi TV entertainment space
Priyanka Mehra Jul 5, 2016 1:44 PM
Prior to joining Twitter, Rao was associated with Alphabet Inc. as the Director of local search. He served as Managing Director of Media & Platforms at Google India Private Limited from March 2007 to February 2012
Priyanka Mehra Jul 5, 2016 11:45 AM
In an exclusive chat, Chesnut reveals how Sapient Nitro is positioning itself in the Indian market, its focus areas here and more...
Priyanka Mehra Jul 4, 2016 9:30 AM
The biggest vindication for Kainaz Karmakar and Harshad Rajadhyaksha, ECDs at Ogilvy and the duo behind the campaign is that, the campaign has helped gather funds to start a rehab centre (even though they never asked for funds) and the enforcement of the ban has already been ordered in UP
Priyanka Mehra Jun 30, 2016 8:12 AM
Prasanth Kumar, CEO South Asia, Mindshare talks about what went behind creating the Transgender Pop Group, feeling even more motivated with the recognition at Cannes, insights behind the campaign and more…………
Priyanka Mehra Jun 27, 2016 8:29 AM
Rob Norman, Global Chief Digital Officer, GroupM gets emotional about how the idea of Europe being one big family remains an illusion now
Priyanka Mehra Jun 27, 2016 7:55 AM
Read on for straitlaced, cynical, honest and analytical responses and even predictions on Cannes entries on the back of Brexit ......
Priyanka Mehra Jun 27, 2016 7:51 AM
Sapient Nitro’s Global chief creative officer, Donald Chestnut believes the festival needs to continue to keep up its momentum since the communication landscape going ahead will be much more fragmented
Priyanka Mehra Jun 23, 2016 8:04 AM
GroupM's Mindshare took home the Grand Prix in the Glass Lions category for its campaign 'The 6-Pack Band', a branded content initiative for Hindustan Unilever's Brooke Bond Red Label
Priyanka Mehra Jun 21, 2016 6:49 AM
Speaking at the Cannes Lions Festival 2016, Medulla Communications' Amit Akali and Praful Akali believe that whilst the creative team is the soul of advertising in healthcare communication domain, working with a medical expert is a must have. The greater the integration of the medical team with the creative team, the better is the communication
Priyanka Mehra Jun 20, 2016 7:20 AM
Dentsu Aegis Network's digital agencies will be handling the digital work including digital creative, digital media , web , social, for ITC’s personal care vertical which includes well-known brands like Vivel, Fiama di Wills, Shower to Shower and Savlon to name a few
Priyanka Mehra Jun 17, 2016 9:05 AM
Shashi Sinha,( CEO - IPG Mediabrands India) Chairman, ABC speaks about what it really took to foray into digital measurement, differentiators, tackling the bots issue and concerns regarding ‘variants’ in print publications...
Priyanka Mehra Jun 17, 2016 9:02 AM
In India, the account moves from incumbent agency Mediacom to PHD India; Mediacom won the account in 2007 and retained it till the global pitch
Priyanka Mehra Jun 14, 2016 8:39 AM
Sanjay Pugalia recently moved from the Network18 group after 12 years, he was Editor of CNBC Awaaz and CNBC Bajar
Priyanka Mehra Jun 13, 2016 3:28 PM
Sharma has confirmed the news of his exit to exchange4media, he had joined BCCL in April 2011 as Executive President and Advisor Strategic Initiatives
Priyanka Mehra Jun 11, 2016 6:46 PM
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