Authors
Marc de Swaan Arons, Founder, EffectiveBrands and Frank Cooper III, CMO, PepsiCo delve into consumer insights, brand purpose & consumer engagement programmes that lead to brands' success at Cannes Lions
Priyanka Mehra Jun 18, 2014 11:01 AM
The Executive Creative Director - Asia Pacific, SapientNitro laments that the industry has become too obsessed and wins awards for the sake of winning awards, instead of doing brilliant work that gets recognised
Priyanka Mehra Jun 18, 2014 10:45 AM
Apart from bagged 2 Golds in Media Lions this year, the mobile-based campaign for HUL has won 22 media, mobile & innovation awards for PHD this year at various regional award shows
Priyanka Mehra Jun 18, 2014 10:24 AM
The VP - Global Media & Consumer Engagement, Mondelez International talks about his impressions of Cannes this year, reasons for less client representation & under-appreciation for communication
Priyanka Mehra Jun 18, 2014 10:05 AM
The CMD of Madison World and jury member on the Media Lions Jury this year, talks about the takeaways from judging the entries, the need for India to adapt to digital, his favourite sessions & more...
Priyanka Mehra Jun 18, 2014 9:54 AM
The President, Bennett, Coleman & Co talks about how India needs to up its performance and clearly distinguish between adapting & integrating campaigns across mediums
Priyanka Mehra Jun 17, 2014 9:57 AM
The President, Bennett, Coleman & Co talks about how India needs to up its performance and clearly distinguish between adapting & integrating campaigns across mediums
Priyanka Mehra Jun 17, 2014 9:01 AM
Pam Grossman, Director, Visual Trends, Getty Images and Jessica Bennett, Journalist, Editor, Lean In discuss the rise of visual language on social media which has influenced a change in societal perception of women as the powerful, liberated gender
Priyanka Mehra Jun 17, 2014 8:34 AM
Daniel Morel, Chairman & CEO, Wunderman talks about data playing a pivotal role in making communication more effective and the creative community at last realising the importance of data
Priyanka Mehra Jun 17, 2014 8:15 AM
Charles Day, Founder, The Lookinglass, Ben Bilboul, Group CEO, Karmarama & R Martini, Founder & CEO, Flag, discuss attracting, retaining and unlocking top talent in today's day and age
Priyanka Mehra Jun 16, 2014 8:23 AM
Piyush Pandey, Executive Chairman & Creative Director, South Asia O&M, observed that Indian advertising has become more palatable and has developed a wider connect over time
Priyanka Mehra Jun 16, 2014 8:14 AM
Titanium is a quest & it is a great responsibility to be on the Titanium Jury, says ad legend Prasoon Joshi, India's very first Titanium & Integrated Lions Jury President
Priyanka Mehra Jun 16, 2014 7:57 AM
Given the growing demand for fairness products and the sensitivity surrounding their ads, ASCI is framing specific guidelines for this product category. exchange4media elicits ASCI board members' rationale & adlanders' response
Priyanka Mehra Jun 13, 2014 9:32 AM
The CEO of JWT South Asia, who is on the jury for the Creative Effectiveness category at Cannes Lions 2014, talks about what it will take India to win in the category, his favourite Cannes memories and more...
Priyanka Mehra Jun 11, 2014 8:51 AM
Rohit Gupta, President, MSM Group talks about making FIFA a huge success story in India & the channel's focus on sports genre, which contributes around 30% to the channel's ad sales revenues
Priyanka Mehra Jun 10, 2014 9:35 AM
Khemka will also be responsible for new business development across the country. He will report to Kartik Sharma, MD, Maxus South Asia. His last appointment was with ZenithOptimedia
Priyanka Mehra Jun 9, 2014 9:49 AM
Political parties have woken up to media. But we journalists will have to be on our guard to see that we are driven by our own judgement & not that of political parties, says Times Now's Editor-in-Chief in an exclusive conversation
Priyanka Mehra Jun 9, 2014 9:06 AM
Khemka will also be responsible for new business development across the country. He will report to Kartik Sharma, MD, Maxus South Asia. His last appointment was with ZenithOptimedia
Priyanka Mehra Jun 9, 2014 8:41 AM
Milestone won the account following a multi-agency pitch of three rounds which saw participation of 7 OOH agencies
Priyanka Mehra Jun 4, 2014 8:54 AM
The Founder & Chief Creative Officer of Taproot talks about factors that give the agency the edge, his suggestions on making Goafest more effective and more
Priyanka Mehra Jun 2, 2014 8:06 AM
The CEO, JWT South Asia has a reason to smile. JWT India not only led the awards tally with 40 metals, but also bagged a Grand Prix for the agency's work on Bay Beat Collective's 'Genomusic Project' in the Direct category
Priyanka Mehra Jun 2, 2014 7:51 AM
Kumar was promoted as Group CEO of Network18 in 2011 from his earlier role as Group COO. Highly placed sources confirm that he has put in his papers
Priyanka Mehra May 29, 2014 7:50 AM
Kumar was promoted as Group CEO of Network18 in 2011 from his earlier role as Group COO. Highly placed sources confirm that he has put in his papers
Priyanka Mehra May 28, 2014 2:26 PM
Nivea from Beiersdorf had called for a media pitch earlier this year. MEC, who has been handling the media duties for the account since 2006, has retained the account, confirm industry sources
Priyanka Mehra May 27, 2014 7:55 AM
Congress reportedly blaming its ad agency Dentsu India for the loss in the elections has elicited reactions of surprise from industry experts, who feel the loss reflected
Priyanka Mehra May 21, 2014 8:34 AM
In an exclusive conversation with exchange4media, the Group CEO of Viacom18 says that a more robust regulation policy, deregulation of pricing & speedy implementation of digitisation are among his wish list for the new govt
Priyanka Mehra May 21, 2014 8:03 AM
Caroline Diehl, Chief Executive, Media Trust, talks about The Global360 Challenge - a filmmaking contest for young Indians, that shows how society, technology and aid are transforming Indian lives for the better
Priyanka Mehra May 21, 2014 7:57 AM
The Chairman & MD, Madison World speaks about his expectations from the new government, and learnings from the BJP campaign that can be applied to other industries as well
Priyanka Mehra May 20, 2014 9:26 AM
The President of Ad Club & Chairman of the Awards Governing Council, in a candid chat, talks about making Goafest 2014 a success even as the festival has drawn flak from a section of adlanders
Priyanka Mehra May 15, 2014 9:52 AM
Having spent over two decades in consumer products companies like Gillette, P&G and LG, this is the second e-commerce company for which Gupta will be heading marketing
Priyanka Mehra May 14, 2014 8:02 AM
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