Authors
Maxus from the GroupM umbrella is the current agency on record for the account
Priyanka Mehra Feb 16, 2017 8:57 AM
He was CEO of Times Group company - Metropolitan Media Co Ltd (MMCL) in his last assignment. At MMCL, he was primarily responsible for turning around the loss-making acquisition - Kannada daily Vijay Karnataka into one of Times Group's most profitable brands.
Priyanka Mehra Feb 10, 2017 8:46 AM
He is said to have joined as Senior Vice President Response and will continue to be based out of Bangalore
Priyanka Mehra Feb 9, 2017 9:23 AM
The mandate includes print, television and radio spends on the account are estimated to be around Rs 200 crore as per industry estimates
Priyanka Mehra Feb 3, 2017 7:47 PM
Subramaniam is known for her hard-hitting journalism and well documented role in investigating the Bofors scam
Priyanka Mehra Feb 1, 2017 6:55 PM
The current agency on the account is Vizeum from the Dentsu Aegis umbrella
Priyanka Mehra Jan 31, 2017 9:06 AM
The last couple of months have been a busy time for media agencies in India, with four major media pitches in the running.
Priyanka Mehra Jan 30, 2017 9:20 AM
According to the data sourced from BARC India, while the 1st ODI garnered 26.7 million impressions, the 2nd ODI recorded 29.1 million impressions**.
Priyanka Mehra Jan 30, 2017 8:49 AM
While MediaCom India will continue operating as an independent brand, the agency will have the advantage of access to GroupM’s global infrastructure
Priyanka Mehra Jan 25, 2017 6:43 PM
In this role, Sengupta would be responsible for spearheading the complete Corporate Sales & Marketing Vertical for Dainik Bhaskar. He would be based out of the Corporate Office at Mumbai and would directly report to the Director, Girish Agarwal
Priyanka Mehra Jan 25, 2017 2:58 PM
Tanna takes over from Karamjit Dua who moves into a new role as head of new business and mergers and acquisitions
Priyanka Mehra Jan 25, 2017 9:08 AM
While the agency in India accelerated its momentum, moving from a RECMA qualitative score of 3 in Oct 2015 to 6 in March 2016 to 9 in June 2016
Priyanka Mehra Jan 24, 2017 9:38 AM
The account win was the result of a multi-agency pitch which was initiated around four months ago
Priyanka Mehra Jan 23, 2017 9:06 AM
Khanchandani will play an integral role to grow Republic as an independent media tech company
Priyanka Mehra Jan 21, 2017 4:44 PM
Kumar, a management committee member at ITC, till recently was heading consumer and retail brand marketing, digital initiatives and omni-channel technology innovations at ITC’s lifestyle retailing business
Priyanka Mehra Jan 16, 2017 8:45 AM
The multi-agency pitch is expected to take place out of Bangalore at the end of this month and will see participation from all the major media agencies
Priyanka Mehra Jan 11, 2017 8:51 AM
He Will report to Saurabh Varma, CEO, Publicis Communications India, at Leo Burnett, his key mandate predominantly includes operationalizing and scaling up Leo Burnett's unique methodology, PLAY, which puts context at the heart of creating content
Priyanka Mehra Jan 10, 2017 11:27 AM
The mandate for the captain of the ship Mahesh Samat, Managing Director, Disney India who donned the leadership role in October last year is to optimise costs and turnaround the operation
Priyanka Mehra Jan 9, 2017 9:08 AM
The global pitch which was initiated in June last year was held in a phased manner in each country and saw participation from all major media agencies
Priyanka Mehra Jan 6, 2017 9:57 AM
Chandra confirmed the news of his joining as CEO Regional Channels Zee News to exchange4media
Priyanka Mehra Jan 5, 2017 6:33 PM
Chandra’s resignation ends his eight year tenure with ETV which he joined in September 2008
Priyanka Mehra Jan 5, 2017 2:47 PM
He confirmed the news of his exit to exchange4media, he will be starting his own venture in the retail and technology space
Priyanka Mehra Jan 4, 2017 5:51 PM
Kumar was elevated to his current role in September last year. His next destination is not known at the moment.
Priyanka Mehra Dec 28, 2016 8:04 AM
"At this time, we can confirm that we are not entering into the partnership with FoodFood as announced earlier this year." said Discovery Communications in a company statement when exchange4media reached out to them on this matter
Priyanka Mehra Dec 23, 2016 11:13 AM
Starcom has won the duties for media buying for Mars in India; the incumbent agency on the account in India is Mediacom
Priyanka Mehra Dec 23, 2016 8:38 AM
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