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Mike Cooper, CEO, Worldwide at PHD talks about creating ideas that transcend platforms, PHD's belief in shaping media through technology and its gamified global planning system. Cooper will talk about 'Gamification-The Future of Work is Play' at exchange4media Conclave today
Priyanka Mehra Sep 30, 2014 8:22 AM
K S Chakravarthy, popularly known as Chax, has put in his papers as National Creative Director, FCB Ulka, confirm highly placed industry sources
Priyanka Mehra Sep 29, 2014 7:44 AM
The agency has won the account on the back of a multi- agency pitch
Priyanka Mehra Sep 22, 2014 9:02 AM
TOI challenged HT readership numbers with an ad that read, ‘The Truth shall prevail. Specially at 6am,’ stating TOI is 38% ahead of HT & inviting readers to take up the Times of India challenge by contacting the TOI and visiting a newspaper depot
Priyanka Mehra Sep 15, 2014 9:08 AM
Joshi is currently President of McCann Worldgroup South Asia as well as CEO of McCann Worldgroup India. In addition to his new regional role, he will continue as CEO of McCann India and remain headquartered in Mumbai
Priyanka Mehra Sep 12, 2014 8:30 AM
Sir Martin Sorrell, CEO, WPP praises Brand Modi, shares his thoughts on Indian brands, identifies WPP's competition and says acquiring Madison is off the table
Priyanka Mehra Sep 9, 2014 9:24 AM
The agency has already started work on the account, confirm sources
Priyanka Mehra Sep 4, 2014 9:20 AM
Rameet Arora had recently put in his papers as Senior Director, Corporate Communication, Menu Management at McDonald's India
Priyanka Mehra Sep 3, 2014 8:14 AM
Mark Heap, CEO, MediaCom APAC talks about bringing in a collaborative & rigourous spirit into the region, underscoring the need for MediaCom India to 'up' its profile and positioning
Priyanka Mehra Sep 2, 2014 9:51 AM
The Maxus CEO takes stock of the agency's performance in the country while making the most of the 'showcase market'
Priyanka Mehra Aug 26, 2014 9:05 AM
The big question remains: Will it lead to another newspaper industry flashpoint?
Priyanka Mehra Aug 21, 2014 10:03 AM
The big question remains: Will it lead to another newspaper industry flashpoint?
Priyanka Mehra Aug 21, 2014 10:01 AM
The big question remains: Will it lead to another newspaper industry flashpoint?
Priyanka Mehra Aug 21, 2014 9:14 AM
As Joseph George, CEO, Lowe Lintas & Partners completes 25 years in the advertising business this week, he shares his 25 do’s and don’ts for clients & agencies in his distinctive style, laced with a touch of humour
Priyanka Mehra Aug 14, 2014 9:33 AM
Prasun Basu, MD, South Asia, Millward Brown, talks about the key elements that differentiate BrandZ Top 50 Most Valuable Indian Brands study & the launch of its first edition in India
Priyanka Mehra Aug 13, 2014 8:35 AM
Partho Dasgupta, CEO, BARC India, talks about an additional investment of Rs 100 crore by broadcasters on technology adaption & indicates a possible extension on roll-out due to challenges that follow developing a system with multiple processes & vendors
Priyanka Mehra Aug 7, 2014 10:29 AM
While the much anticipated roll–out of BARC is likely to be extended by a couple of months, BARC has started seeding some boxes in homes across India which will transmit back the data to its servers which will be monitored. BARC is also testing the meters and homologating them for Indian conditions
Priyanka Mehra Aug 7, 2014 9:49 AM
On the back of the IRS fiasco, BARC seems to be taking the route of better safe than sorry. BARC is ensuring adequate checks & counterchecks both for data and technology through trials to reduce the probability of error
Priyanka Mehra Aug 7, 2014 9:24 AM
Partho Dasgupta, CEO, BARC India, talks about an additional investment of Rs 100 crore by broadcasters on technology adaption & indicates a possible extension on roll-out due to challenges that follow developing a system with multiple processes & vendors
Priyanka Mehra Aug 7, 2014 9:06 AM
Sir Martin Sorrell, CEO, WPP talks about reputation & record being essential in an acquisition, overintellectualizing the debate on merging of creativity & data, and his stand on Twitter as a PR medium
Priyanka Mehra Aug 6, 2014 9:14 AM
Airtel benefitting from the intense deserved or undeserved buzz around its new smartphone network commercial "Boss". Read the article to know more.
Priyanka Mehra Aug 5, 2014 10:06 AM
While brand Airtel may be benefitting from the intense deserved or undeserved buzz and debate around its new smartphone network commercial 'Boss,' creative leaders stress
Priyanka Mehra Aug 5, 2014 9:29 AM
Industry sources confirm the agency bagged the account a month ago. The account size is pegged between Rs 40 to Rs 50 crore. Carat Media also bagged duties for MasterCard globally for all markets except Latin America in February this year on the back of a global pitch
Priyanka Mehra Aug 5, 2014 8:56 AM
Arora who leverages nearly two decades of experience in marketing and advertising put in his papers as Senior Director (Corporate Communication, Menu Management at McDonald's India - HRPL)
Priyanka Mehra Jul 30, 2014 9:17 AM
John Zeigler, Chairman & CEO, DDB Group Asia Pacific, India and Japan talks about his wish list for an ideal client, the challenge of increasing creative commoditization & his optimism for DDB Mudra Group in India
Priyanka Mehra Jul 28, 2014 9:32 AM
Following the formal announcement of his election as President of AAAI on Friday last week, M G Parameswaran talks about his unfaltering commitment to serve the diverse ad fraternity across the country, resolving the issues that plague the advertising field & his ambitious plans for AAAI
Priyanka Mehra Jul 28, 2014 9:19 AM
As the government is said to be sprucing up to take measures against misleading ads, experts in the advertising domain collectively reaffirm faith in the mechanism of
Priyanka Mehra Jul 24, 2014 10:26 AM
On the back of an upsurge in viewership, higher stickiness with new content & a brand-new channel environment, the spike in ad rates is a win-win for advertisers and us, says Aditya Swamy, EVP & Business Head, MTV India
Priyanka Mehra Jul 24, 2014 10:15 AM
On the back of an upsurge in viewership, higher stickiness with new content & a brand-new channel environment, the spike in ad rates is a win-win for advertisers and us, says Aditya Swamy, EVP & Business Head, MTV India
Priyanka Mehra Jul 24, 2014 9:51 AM
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