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Carat has retained the mandate for four markets India, Germany, Sub Sahar Africa and France. The account size is estimated to be around $4.5million in India
Priyanka Mehra Oct 4, 2016 12:21 PM
Dwivedi would be based in Mumbai/ Pune in his new role. He would also work very closely with other initiatives of the group led independently by seasoned business leaders such as Delivering Change Foundation projects including YIN- Young Inspirators Network, Tanishka Foundation, Global Inspirators Network in building community networks and delivering Smart Village / Smart City projects
Priyanka Mehra Oct 4, 2016 10:10 AM
RBNL’s Tarun Katial gets candid on little known facts about himself including wanting to retire as an academician, detesting shortcuts, choosing his friends judiciously, wanting to combine technology and consumer insights and come up with a better product for the media industry and more ………….
Priyanka Mehra Sep 28, 2016 9:27 AM
The India leg of this review is currently underway, and agencies from WPP’s GroupM umbrella and Dentsu Aegis are currently battling it out for the Furniture giant’s media business in India.
Priyanka Mehra Sep 27, 2016 9:14 AM
On the sidelines of his appointment, as new ABC Chairman, we had a brief chat with I Venkat on the roll out of ABC’s digital measurement service around Diwali, IRS and ABC aligning together and more………
Priyanka Mehra Sep 26, 2016 9:13 AM
As Big FM completes a decade, Tarun Katial, CEO, RBNL gets talking on the re-launch of the station in Delhi this Diwali with a sharper positioning in retro and need to refresh the retro space
Priyanka Mehra Sep 21, 2016 9:12 AM
Zenith Optimedia (traditional media) and Interactive Avenues (Digital) were the current agencies on record at the time of the review
Priyanka Mehra Sep 17, 2016 4:02 PM
The first film of the campaign launched by Taproot Dentsu and Carat Media, features athlete Major DP Singh, India’s first blade runner. The film captures the Major’s life and his passion for running. Santosh Padhi, Chief Creative Officer, Taproot Dentsu reveals more about the campaign…
Priyanka Mehra Sep 15, 2016 8:34 AM
As Global Brand Director - Dove Masterbrand at Hindustan Unilever, Raghavan was responsible for the brand in Asian and African markets. Her role included optimising brand equity consistency and driving stronger growth for the brand
Priyanka Mehra Sep 14, 2016 8:47 AM
Sonali Malviya, Head of Marketing, Twitter India talks about the drivers behind the media agency awareness program, business objectives she hopes to achieve through the campaign, including doubling the business in the next one year and more....
Priyanka Mehra Sep 9, 2016 8:37 AM
The current agency on record for both media and creative is Percept
Priyanka Mehra Aug 29, 2016 9:03 AM
It is to be noted that GroupM acquired Essence, in November 2015. Maxus will support Essence in its APAC Expansion
Priyanka Mehra Aug 25, 2016 8:04 AM
J Walter Thompson lifer Colvyn Harris exited his role as Exec Director Global Growth & Client, over three months ago to form his own company, Harris Mint, a name that has garnered its share of attention. Harris gets candid about his new venture, his strategy to win clients and more...
Priyanka Mehra Aug 24, 2016 9:29 AM
In an exclusive chat, R Balki gets talking on his years at Lowe, his 22 year old partnership with Joseph George and his expectations from the Group post his exit
Priyanka Mehra Aug 22, 2016 9:34 AM
Kulkarni joined Parle in 1994 and served a stint of more than two decades at the company. Prior to joining Parle, he was associated with Pidilite and Blow Past
Priyanka Mehra Aug 22, 2016 9:06 AM
ITC’s hygiene brand Savlon recently roped in ace shuttler Saina Nehwal as its brand ambassador. With its new campaign, the antiseptic brand which enjoys great equity, underlines its performance credentials
Priyanka Mehra Aug 22, 2016 8:26 AM
As reported by exchange4media exclusively Viral Oza quit Times of India as Marketing Director, he has now joined Lodha Group as its Chief Marketing Officer (CMO).
Priyanka Mehra Aug 17, 2016 12:32 PM
Prior to this Shekhar was National Cultural Editor at Hindustan Times. As National Cultural Editor, was responsible for HT Café, and for working cross-functionally with HT Mumbai, HT City and other departments
Priyanka Mehra Aug 16, 2016 9:11 AM
Hargave joined NIVEA India, an affiliate of Beiersdorf AG, as the Managing Director of the Indian Operations in January 2011
Priyanka Mehra Aug 16, 2016 8:57 AM
He is moving out after a stint of over two decades with the agency
Priyanka Mehra Aug 10, 2016 12:43 PM
Shireesh Joshi? COO, Strategic Marketing Group at Godrej, confirmed the news to exchange4media
Priyanka Mehra Aug 10, 2016 8:27 AM
In an exclusive chat, Norman talks about GroupM’s approach to programmatic buying, how IoT is impacting brands and technological innovations at GroupM
Priyanka Mehra Aug 9, 2016 8:59 AM
One of the points to be covered in the ABC meeting today is said to be the resolution of this issue for all stakeholders
Priyanka Mehra Aug 5, 2016 9:10 AM
“To make the review an exhaustive one, we have invited proposals from other agencies to scope out options and assess the best partner for the exciting road ahead. The incumbent partners remain in contention for Micromax’ AOR duties.”said Shubhajit Sen, Chief Marketing Officer, Micromax Informatics confirming the review
Priyanka Mehra Aug 4, 2016 1:20 PM
Vikas Khanchandani former Director and Co –Founder Aidem Ventures has joined RBNL as Chief Business Officer
Priyanka Mehra Aug 2, 2016 1:23 PM
Chhaproo's last assignment was Media head Snapdeal as reported exclusively by exchange4media
Priyanka Mehra Aug 1, 2016 8:29 AM
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