Authors

Siddharth Banerjee, SVP-Marketing, Vodafone reveals more about the changing face of the Indian telecom industry, Vodafone’s strategies to drive network and the key focus areas for the brand going forward
Priyanka Mehra Dec 22, 2016 9:24 AM

The pitch was initiated in July earlier this year and saw participation from the three of the leading media agencies
Priyanka Mehra Dec 22, 2016 8:33 AM

The appointment will be effective from January 2017, this is the first time the agency has a women leader at its helm in India
Priyanka Mehra Dec 21, 2016 1:38 PM

In this role, Gandhi was responsible for generating revenue and creating profitability across all the eight channels in the Disney India bouquet
Priyanka Mehra Dec 21, 2016 8:43 AM

Speaking exclusively to exchange4media Goswami said “My venture is called Republic.I seek the support of the people of India ”
Priyanka Mehra Dec 16, 2016 10:33 PM

With 250 shortlists across 25 categories, over 32 Agencies, including 3 Media Agencies; and over 60 Clients have their work shortlisted to win an EFFIE this Friday
Priyanka Mehra Dec 15, 2016 9:26 AM

Emerald Media today announced that it has acquired a significant minority stake in Amagi Media Labs (‘Amagi’)
Priyanka Mehra Dec 15, 2016 8:05 AM

Naair leverages more than two decades of rich experience in media and marketing
Priyanka Mehra Dec 13, 2016 2:30 PM

The honourable court has given an ad-interim order and we have no comment as the matter is still subjudice. We are confident about what we have done. We will continue to act as per our board and government guidelines, with the objective of providing the Indian broadcast industry with an accurate, robust and reliable television audience measurement system.” Said Partho Dasgupta CEO BARC reacting to this development
Priyanka Mehra Dec 9, 2016 5:09 PM

This campaign that has a humourous flavour to it is unlike the brand’s previous campaigns which have been functional and product feature-based
Priyanka Mehra Dec 8, 2016 9:20 AM

Enhancement of technology and security measures are the reasons cited by N Sathyamurthy Technical Committee, MRUC for the postponement
Priyanka Mehra Dec 7, 2016 10:41 AM

Ajit Varghese CEO APAC Maxus shares his 10 Leadership lessons as he completes a decade at Maxus
Priyanka Mehra Dec 7, 2016 9:38 AM

In a freewheeling chat Srini talks about GroupM going through a silent transformation, creating a solid data & tech nucleus that holds together the media and content services
Priyanka Mehra Dec 6, 2016 8:54 AM

He has been with Star since August 2007 and moved into his current role in January 2013
Priyanka Mehra Nov 24, 2016 2:14 PM

FMCG, impulse purchase category, real estate, jewellery featuring among the most impacted categories
Priyanka Mehra Nov 23, 2016 9:11 AM

The Tata Global Beverages umbrella includes branded natural beverages - tea, coffee and water
Priyanka Mehra Nov 22, 2016 8:59 AM

As per the agreement, the current media business of DDB (TV, Print, Radio, and Cinema & Digital) will get rebranded as OMD MudraMax
Priyanka Mehra Nov 17, 2016 8:19 AM

"There are fantastic opportunities in the adtech and martech industries, which I would love to explore," said Seth on his next destination
Priyanka Mehra Nov 16, 2016 8:51 AM

Maxus from the GroupM umbrella is the current media agency on the account
Priyanka Mehra Nov 15, 2016 12:36 PM

He will report to Saurabh Varma, Chief Executive Officer, Leo Burnett, South Asia, and will be based out of the Mumbai office
Priyanka Mehra Nov 12, 2016 4:08 PM

Mohanty was in the news recently for his work on Pan Bahar with Pierce Brosnan
Priyanka Mehra Nov 9, 2016 1:29 PM

Prior to this he was Response Head Bennett Coleman and Co. Ltd. (Times Group)
Priyanka Mehra Nov 8, 2016 9:20 AM

Avinash Pandey has taken on the role of COO ANN, he was earlier COO ABP News
Priyanka Mehra Nov 7, 2016 10:16 AM

In terms of management the INSEA/MENA region will now be split with MENA aligned to EMEA and INSEA aligned to APAC region for Twitter
Priyanka Mehra Nov 4, 2016 9:59 AM

In his new role, Verma will report into Sumit Malhotra, managing director, Bajaj Corp Ltd, and will oversee sales, marketing, international business divisions
Priyanka Mehra Nov 3, 2016 2:31 PM

Alex Leikikh, Global CEO MullenLowe Group on reasons’ for the Group’s silence on the acquisition front in India, and why Jet Blue is the best brand tagline that likens his journey so far as Global CEO
Priyanka Mehra Nov 3, 2016 8:47 AM

Arnab Goswami steps down as Prez-News & Editor-in-Chief, Times Now and ET Now
Priyanka Mehra Nov 2, 2016 5:55 PM

Whilst he is slated to be donning the entrepreneurial hat and launching his own global, digital media network, the Times Group is to announce who will fill Goswami’s shoes
Priyanka Mehra Nov 2, 2016 9:31 AM

Emerald Media, a Pan-Asian platform established by leading global investment firm KKR for investing in the media and entertainment sector today announced that it has acquired a significant minority stake in YuppTV for US$50mn
Priyanka Mehra Oct 11, 2016 7:58 AM