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Authors
There remains only one priority area - to be close to customer needs Siddharth Banerjee, Vodafone?blur=25

Siddharth Banerjee, SVP-Marketing, Vodafone reveals more about the changing face of the Indian telecom industry, Vodafone’s strategies to drive network and the key focus areas for the brand going forward

Priyanka Mehra Dec 22, 2016 9:24 AM

Starcom wins Fiat media mandate?blur=25

The pitch was initiated in July earlier this year and saw participation from the three of the leading media agencies

Priyanka Mehra Dec 22, 2016 8:33 AM

Cheil Worldwide appoints Nishi Suri as COO South West Asia?blur=25

The appointment will be effective from January 2017, this is the first time the agency has a women leader at its helm in India

Priyanka Mehra Dec 21, 2016 1:38 PM

Nikhil Gandhi quits as VP and Head of Revenue Media Networks Disney India?blur=25

In this role, Gandhi was responsible for generating revenue and creating profitability across all the eight channels in the Disney India bouquet

Priyanka Mehra Dec 21, 2016 8:43 AM

Arnab Goswami's venture to be called Republic?blur=25

Speaking exclusively to exchange4media Goswami said “My venture is called Republic.I seek the support of the people of India ”

Priyanka Mehra Dec 16, 2016 10:33 PM

Effies 2016 sees 21% increase in entries over last year?blur=25

With 250 shortlists across 25 categories, over 32 Agencies, including 3 Media Agencies; and over 60 Clients have their work shortlisted to win an EFFIE this Friday

Priyanka Mehra Dec 15, 2016 9:26 AM

KKR backed Emerald Media leads US$35 Million round in Amagi Media Labs?blur=25

Emerald Media today announced that it has acquired a significant minority stake in Amagi Media Labs (‘Amagi’)

Priyanka Mehra Dec 15, 2016 8:05 AM

Deepali Naair joins IIFL Wealth  Management as Chief Marketing & Digital Officer?blur=25

Naair leverages more than two decades of rich experience in media and marketing

Priyanka Mehra Dec 13, 2016 2:30 PM

High Court orders interim – stay order on suspension of India News ratings by BARC?blur=25

The honourable court has given an ad-interim order and we have no comment as the matter is still subjudice. We are confident about what we have done. We will continue to act as per our board and government guidelines, with the objective of providing the Indian broadcast industry with an accurate, robust and reliable television audience measurement system.” Said Partho Dasgupta CEO BARC reacting to this development

Priyanka Mehra Dec 9, 2016 5:09 PM

HP India appeals to audience with a humourous new campaign?blur=25

This campaign that has a humourous flavour to it is unlike the brand’s previous campaigns which have been functional and product feature-based

Priyanka Mehra Dec 8, 2016 9:20 AM

Indian Readership Survey(IRS) data delayed to Q3 2017?blur=25

Enhancement of technology and security measures are the reasons cited by N Sathyamurthy Technical Committee, MRUC for the postponement

Priyanka Mehra Dec 7, 2016 10:41 AM

Ajit Varghese's 10@ Maxus?blur=25

Ajit Varghese CEO APAC Maxus shares his 10 Leadership lessons as he completes a decade at Maxus

Priyanka Mehra Dec 7, 2016 9:38 AM

We have re-crafted the media agency model : CVL Srinivas?blur=25

In a freewheeling chat Srini talks about GroupM going through a silent transformation, creating a solid data & tech nucleus that holds together the media and content services

Priyanka Mehra Dec 6, 2016 8:54 AM

Nitin Kukreja to move on from STAR India?blur=25

He has been with Star since August 2007 and moved into his current role in January 2013

Priyanka Mehra Nov 24, 2016 2:14 PM

20% of total ad-spends likely to be impacted on the back of demonetisation?blur=25

FMCG, impulse purchase category, real estate, jewellery featuring among the most impacted categories

Priyanka Mehra Nov 23, 2016 9:11 AM

Tata Global Beverages initiates Multi-country Media review?blur=25

The Tata Global Beverages umbrella includes branded natural beverages - tea, coffee and water

Priyanka Mehra Nov 22, 2016 8:59 AM

OMD and DDB Mudra consolidate Media Services, under OMD brand in India?blur=25

As per the agreement, the current media business of DDB (TV, Print, Radio, and Cinema & Digital) will get rebranded as OMD MudraMax

Priyanka Mehra Nov 17, 2016 8:19 AM

Mudit Seth moves on from SilverPush as Co-founder & CMO?blur=25

"There are fantastic opportunities in the adtech and martech industries, which I would love to explore," said Seth on his next destination

Priyanka Mehra Nov 16, 2016 8:51 AM

Titan initiates Media review?blur=25

Maxus from the GroupM umbrella is the current media agency on the account

Priyanka Mehra Nov 15, 2016 12:36 PM

Indigo Consulting brings in Rajesh Ghatge as CEO?blur=25

He will report to Saurabh Varma, Chief Executive Officer, Leo Burnett, South Asia, and will be based out of the Mumbai office

Priyanka Mehra Nov 12, 2016 4:08 PM

Mudra's Sambit Mohanty to join J Walter Thompson Delhi as NCD?blur=25

Mohanty was in the news recently for his work on Pan Bahar with Pierce Brosnan

Priyanka Mehra Nov 9, 2016 1:29 PM

Sundar Kondur quits as VP  Advertising Sales, The Hindu Group?blur=25

Prior to this he was Response Head Bennett Coleman and Co. Ltd. (Times Group)

Priyanka Mehra Nov 8, 2016 9:20 AM

Ashok Venkatramani quits as CEO ABP News Network?blur=25

Venkatramani confirmed the news of his exit to exchange4media

Priyanka Mehra Nov 7, 2016 6:58 PM

Parminder Singh bids Adieu to Twitter as  MD Southeast Asia, India, MENA?blur=25

In terms of management the INSEA/MENA region will now be split with MENA aligned to EMEA and INSEA aligned to APAC region for Twitter

Priyanka Mehra Nov 4, 2016 9:59 AM

HUL's Sandeep Verma appointed President Marketing & Sales Bajaj Corp?blur=25

In his new role, Verma will report into Sumit Malhotra, managing director, Bajaj Corp Ltd, and will oversee sales, marketing, international business divisions

Priyanka Mehra Nov 3, 2016 2:31 PM

The journey back toward rebundling is well and truly on: Alex Leikikh?blur=25

Alex Leikikh, Global CEO MullenLowe Group on reasons’ for the Group’s silence on the acquisition front in India, and why Jet Blue is the best brand tagline that likens his journey so far as Global CEO

Priyanka Mehra Nov 3, 2016 8:47 AM

Arnab Goswami bids adieu to the Times Group?blur=25

Arnab Goswami steps down as Prez-News & Editor-in-Chief, Times Now and ET Now

Priyanka Mehra Nov 2, 2016 5:55 PM

How Arnab Goswami revolutionised the news television viewing experience?blur=25

Whilst he is slated to be donning the entrepreneurial hat and launching his own global, digital media network, the Times Group is to announce who will fill Goswami’s shoes

Priyanka Mehra Nov 2, 2016 9:31 AM

KKR Backed Emerald Media Invests US$50MN in YUPPTV?blur=25

Emerald Media, a Pan-Asian platform established by leading global investment firm KKR for investing in the media and entertainment sector today announced that it has acquired a significant minority stake in YuppTV for US$50mn

Priyanka Mehra Oct 11, 2016 7:58 AM