Authors
She led the marketing team at Castrol, and was also part of the India management team & the Asia Pacific Marketing Leadership team. Prior to Castrol, Ghosh launched and built the global Nivea brand in India
Priyanka Mehra Jun 9, 2016 12:51 PM
The multi-agency pitch was a closely contested battle among the three top media agencies in India. The account size is estimated to be upwards of Rs 300 crore
Priyanka Mehra Jun 8, 2016 10:19 AM
Regional News channels in Tamil Nadu, Kerala and Assam witnessed considerable growth in viewership on counting day during the recently held assembly elections, surpassing the mainline Hindi and English channels
Priyanka Mehra Jun 3, 2016 8:41 AM
We need to be fabulous storytellers first. I don’t want people to get overawed by technology; chasing technology more than the idea, story, craft and the skill, says Kunal Jeswani, CEO Ogilvy India, in an exclusive interview with exchange4media
Priyanka Mehra May 31, 2016 8:21 AM
Previously Oza was Director - GTM at Microsoft UK Ltd. He has worked with Nokia for the last eight years. He joined Nokia in 2008 as a Head - Activation, Media & Online Marketing. He was elevated as Marketing Director in 2011 and then Director GTM, Microsoft in 2014
Priyanka Mehra May 26, 2016 4:06 PM
“I will continue to be part of the dynamic ecommerce space in my next assignment.” said Bhattacharya confirming his move to exchange4media
Priyanka Mehra May 26, 2016 12:13 PM
Last year, ad man Shivjeet Kullar launched adytude.com a global research disrupter. In a chat with exchange4media Kullar talks about insights behind the launch, meeting tight deadlines, expansion plans and more
Priyanka Mehra May 26, 2016 8:37 AM
Contract’s Rana Barua and Ashish Chakravarty field questions on receiving offers from other agencies, what is a compelling offer to them, taking Contract to the next level why clients are willing to wait for the agency today and more
Priyanka Mehra May 20, 2016 8:48 AM
Contract’s Rana Barua and Ashish Chakravarty field questions on receiving offers from other agencies, what is a compelling offer to them, taking Contract to the next level why clients are willing to wait for the agency today and more
Priyanka Mehra May 20, 2016 8:48 AM
T Gangadhar, Managing Director, MEC South Asia talks about how he plans to sustain MEC India’s 40% plus growth record for two years in a row, this year as well, importance of diversification of talent not being a media agency and more …..
Priyanka Mehra May 20, 2016 8:18 AM
MEC’s Global CEO Charles Courtier gets candid about not playing the under-cutting game, why more regular pitching is the new normal after the ‘Mediapalooza’ of 2015, take-aways from as well as focus areas for MEC India
Priyanka Mehra May 16, 2016 8:39 AM
Sajan Raj Kurup of Creativeland Asia talks with e4m about CLA’s work on Micromax, its expansion plans, staying away from Goafest, etc. Get the interview excerpts here!
Priyanka Mehra May 14, 2016 8:23 AM
Akali talks about the gamble of full service digital paying off, why he has learnt more in the past 1 year than he has in his previous 20 working years and why the agency has been saying no to more business
Priyanka Mehra May 11, 2016 8:30 AM
Akali talks about the gamble of full service digital paying off, why he has learnt more in the past 1 year than he has in his previous 20 working years and why the agency has been saying no to more business
Priyanka Mehra May 11, 2016 8:30 AM
Mohit Hira is slated to move on from Open Magazine as CEO, Hira joined weekly current affairs and features magazine Open as CEO in October 2014. His next assignment is International in the area of digital content confirmed Hira to exchange4media
Priyanka Mehra May 10, 2016 4:46 PM
Today the category is just under Rs 1000 crore and is expected to touch Rs 3000 crore in revenues in the coming two to three years, says Nadia Chauhan, JMD & CMO, Parle Agro
Priyanka Mehra May 10, 2016 8:43 AM
Today the category is just under Rs 1000 crore and is expected to touch Rs 3000 crore in revenues in the coming two to three years, says Nadia Chauhan, JMD & CMO, Parle Agro
Priyanka Mehra May 10, 2016 8:43 AM
Dentsu Creative Impact in partnership with Isobar from the Dentsu Aegis Network has bagged the digital mandate for Maruti Suzuki confirm industry sources
Priyanka Mehra May 9, 2016 8:59 AM
Dentsu Creative Impact in partnership with Isobar from the Dentsu Aegis Network has bagged the digital mandate for Maruti Suzuki confirm industry sources
Priyanka Mehra May 9, 2016 8:59 AM
Saket Saurabh has stepped down from his role as #fame India CEO, he had joined as CEO in May 2014
Priyanka Mehra Apr 20, 2016 1:01 PM
Nair’s appointment will be effective immediately and he will be based in Mumbai. Nair moves to the position vacated by his predecessor, Avinash Jhangiani, who has taken the role of Chief Innovation Officer within Omnicom Media Group India
Priyanka Mehra Apr 20, 2016 8:15 AM
Following APAC regional alignment, L&K Saatchi & Saatchi has come on-board as a lead agency for strategy and creative work for Mondelez Gum and Candy brands in India
Priyanka Mehra Apr 19, 2016 8:53 AM
Goafest 2016, drew to a close on Saturday night with a sum total of 419 metals, which included 38 Gold, 134 Silver and 245 Bronze. J Walter Thompson emerged the big winner, followed by Taproot Dentsu and Contract Advertising
Priyanka Mehra Apr 11, 2016 9:03 AM
Coca Cola has initiated a multi- agency media – pitch confirm industry sources. The pitch has been initiated in Delhi and the initial round of due diligence is over indicate sources
Priyanka Mehra Apr 7, 2016 8:25 AM
The launch of Colors, acquisition and rebranding of the five ETV channels (Marathi, Oriya, Bangla, Gujarati, and Kannada) and the recent launch of VOOT have been the three large investments of the network
Priyanka Mehra Apr 6, 2016 9:10 AM
“I want to reinvent myself” says AP Parigi, who stepped down as Advisor to chairman Adil Zainulbhai Network18 and TV18 just last week, as exclusively reported by exchange4media
Priyanka Mehra Apr 4, 2016 9:14 AM
The Ministry of tourism had put out an RFP for a media planning agency in June last year. The media planning mandate is for a period of 3 years. Account size is estimated to be around Rs 600 crores.
Priyanka Mehra Mar 30, 2016 7:16 PM
The account will be handled from the Havas Media’s Bangalore office
Priyanka Mehra Mar 30, 2016 2:17 PM
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