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The long-waited Bandra Worli Sea Link opened to traffic on July 1, 2009 and has been creating much news. For OOH players, the eight-laned Sea Link offers an uncluttered skyline. However, it needs to be kept in mind that since traffic will be zipping through at a fast pace, any OOH display needs to be innovative enough to catch the eye. exchange4media spoke to some OOH players on the outdoor opportunities offered by the bridge over Mumbai’s waters.
Pallavi Goorha Kashyup Jul 3, 2009 8:51 AM
Bureau of Energy Efficiency (BEE) is on the lookout for a creative partner has called for a pitch. The account size is pegged upwards of Rs 100 crore. Several leading creative agencies are reportedly taking part in the pitch. The agencies will be selected through a tender.
Pallavi Goorha Kashyup Jul 2, 2009 8:15 AM
Catering to an impatient generation that doesn’t like to wait, Tata Indicom has introduced Tata Photon Plus, a wireless Internet product that offers speeds of up to 3.1 mbps. The company has come up with a new campaign that breaks on July 1 across GECs to support the product. Contract Advertising is the agency behind the campaign.
Pallavi Goorha Kashyup Jul 1, 2009 8:36 AM
ITC’s corporate division has called for a creative pitch for the first time. The pitch is taking place in Kolkata. The objective is to highlight ITC as a brand and create brand building awareness. JWT and O&M are two of the agencies in the race for the business. According to sources, the account size is pegged upwards of Rs 150 crore.
Pallavi Goorha Kashyup Jul 1, 2009 8:31 AM
Launching new pizza variants in a tough competitive environment is always challenging. Pizza Hut has taken the fun peg for its new pizza ‘Cheesy Bites’. Promoting the new launch is Lara Dutta. The essence of the campaign and the range is captured in the line ‘Twist, Pull, Pop’. The TVC is slated to break on July 1, 2009.
Pallavi Goorha Kashyup Jun 30, 2009 9:51 AM
One of India’s leading media companies, HT Media has invited proposals for an OOH pitch. The pitch is reportedly to be on the three brands Hindustan Times Hindustan and Fever 104 FM.
Pallavi Goorha Kashyup Jun 29, 2009 10:02 AM
Navia Asia, the OOH specialist unit affiliated to the Publicis Group has appointed Gaurav Tandon as its National Director for business development. Tandon was working in the capacity of Head of the asset and agency business for the US based Clear Channel.
Pallavi Goorha Kashyup Jun 27, 2009 8:11 AM
India's leading IT and technology group HCL has purportedly invited proposals for a creative pitch. It is learnt that Mudra, Leo Burnett among others have particiapted in the pitch. According to the sources close to the development, the account size is said to be pegged at Rs 25 crore.
Pallavi Goorha Kashyup Jun 25, 2009 8:01 AM
Mumbai-based agency Live1 has grabbed the creative duties for Triveni Media group that runs an array of regional and national news channels. According to Amit Sinha, Director and CEO, Triveni Media Ltd, the account is worth Rs 25 crore. Some of the channels from Triveni Media include Voice of India, VOI Rajasthan and VOI Bangla.
Pallavi Goorha Kashyup Jun 24, 2009 7:48 AM
Soon after Ogilvy & Mather bagged the creative duties for the personal care brand VLCC for Rs 10 crore, VLCC has now divided its marketing insights and CRM initiatives between Media Contacts and 141 Sercon. The account size has now risen up from Rs 10 crore to Rs 30 crore.
Pallavi Goorha Kashyup Jun 23, 2009 7:37 AM
Negotiating its way in the crowded beer market of India, Dutch brewer Heineken has invited a creative pitch to step up its presence in the country. Sources close to the development confirm the account size to be upwards of Rs 15 crore. Heineken is currently being marketed by Vijay Mallya led United Breweries (UB).
Pallavi Goorha Kashyup Jun 22, 2009 7:31 AM
O&M will be the new creative partner for the beauty and health care brand VLCC. Till now, the incumbent agency Equus Red Cell was handling the personal and health care product line of VLCC. According to sources close to the development, the combined worth of the account is estimated to be an upwards of Rs 10 crore.
Pallavi Goorha Kashyup Jun 19, 2009 7:49 AM
Graphisads that specialises in outdoor advertising, has got the exclusive marketing rights for a bouquet of outdoor options including unipoles, standys, wall-mounted signages, conveyor-belt, four-side pillars and so on, at Srinagar airport.
Pallavi Goorha Kashyup Jun 18, 2009 7:33 AM
Max Bupa Health Insurance has called for a creative pitch. The account size is estimated to be in the region of Rs 8-10 crore. It is learnt that leading ad agencies have participated in the pitch. Max Bupa Health Insurance Limited is a joint venture between Max India Limited and UK-based Bupa Group, an international healthcare company.
Pallavi Goorha Kashyup Jun 16, 2009 7:38 AM
Coca-Cola in India has unveiled a new campaign from the series of global campaign ‘Open Happiness’ for brand Coca-Cola. The new communication campaign ‘Library’ is the first international film of the global campaign to be aired in India. The latest communication for ‘Coca-Cola Open Happiness’ has been conceptualised by Wieden + Kennedy, global agency for brand Coca-Cola, and is all set to be rolled out on June 13, 2009.
Pallavi Goorha Kashyup Jun 13, 2009 7:47 AM
For PerceptH, 2009 is proving to be a good year. The agency began the first five months with key new business acquisitions like Bajaj Allianz, BSNL, Bank of Baroda and the Congress Jai Ho campaign. In a conversation with exchange4media, Prabhakar Mundkur, CEO, Percept H stated that this has fuelled the agency’s growth in the early part of the year.
Pallavi Goorha Kashyup Jun 12, 2009 7:52 AM
Century Plyboards has teamed up with ‘Jai Ho - You Are My Destiny’ music video for an exclusive 30-second co-branded TVC, which has been ideated and conceptualised by P9 Integrated. The campaign will be aired on various channels from June 7, 2009, and would also be showcased during the T20 World Cup tournament.
Pallavi Goorha Kashyup Jun 12, 2009 7:50 AM
C3CUBE plans to launch a series of public multimedia projects in the Indian market. The Dilli Dil Se kiosk network was conceived and developed by multimedia producer Raja Choudhury and his digital agency, C3CUBE Multimedia for Coca-Cola India as part of its integrated marketing program to leverage its sponsorship of the Delhi Daredevils during the DLF IPL 2009. This program also included a website, www.DilliDilSe.com, designed by C3CUBE.
Pallavi Goorha Kashyup Jun 11, 2009 7:39 AM
Dentsu India has announced the launch of ‘ClozR Communications’, its new CRM and loyalty practice in joint partnership with Serco BPO, one of the leading domestic BPO companies in India. Focusing on one-to-one brand communication both in the digital and offline space, ClozR Communications will work towards creating and progressing impactful relationships between clients, their customers and consumers.
Pallavi Goorha Kashyup Jun 11, 2009 7:38 AM
‘Utterly Butterly Delicious!’ hummed a thumb-sized girl, dressed in a polka-dotted frock and just like that, a star was born -- a ‘pun’ loving star, who with her bold tongue-in-cheek topicals,
Pallavi Goorha Kashyup Jun 9, 2009 7:37 AM
With so many cars flooding the market, especially in the hatchback segment, it is imperative to create a marked differentiation. Maruti Suzuki Ritz, the latest entrant in the Indian auto market, has come up with a TVC that seeks to bring out the personality of the car and the man owning it. The ad has been conceptualised by Dentsu Creative Impact.
Pallavi Goorha Kashyup Jun 6, 2009 9:43 AM
M&C Saatchi has conceptualised the first brand campaign focusing on Brand Bajaj Allianz and not the products that they offer. This is a deliberate shift from a functional communication to a more emotional communication based on real life situations. The TVC breaks on June 6 during the T20 matches on Doordarshan and other GECs.
Pallavi Goorha Kashyup Jun 6, 2009 9:26 AM
Emnet Samsara Media Pvt Ltd (ESMPL) has launched its newly branded in-bus screens on June 5, 2009. The company has branded these in-bus screens as ‘Best TV. It may be recalled that ESMPL had bagged the BEST contract to install screens and CCTVs in these buses for 20 years. The contract can be renewed after 10 years.
Pallavi Goorha Kashyup Jun 6, 2009 8:52 AM
The exchange4media Conclave 2009 has met with an enthusiastic response from industry honchos. The feedback received will go a long way in making the event even more relevant to the advertising and media industry. The day-long Conclave was presented by Star News and powered by Hindustan Times. Yuva was the associate sponsor for the event.
Pallavi Goorha Kashyup Jun 4, 2009 12:02 PM
The exchange4media Conclave 2009 wrapped up with a power-packed CEO Forum that included Apurva Purohit, Colvyn Harris, Harindra Singh, Lynn de Souza and Mark Patterson. The panel discussed the right and the wrong ways of coping with the slowdown. Rajat Sharma delivered the valedictory address and gave some very interesting points on what media should do to fight this slowdown.
Pallavi Goorha Kashyup Jun 4, 2009 10:07 AM
Percept Hakuhodo has been assigned the creative duties for Daikin Air-conditioners. Industry sources have pegged the account size in the region of Rs 20 crore. It is known that no multi-agency pitch preceded the win. Dentsu Marcom is the incumbent agency.
Pallavi Goorha Kashyup Jun 2, 2009 8:06 AM
Triton has had a busy time adding new businesses like Papa John’s Pizza and Chili’s, PN Gadgil & Co (PNG), Audi Ahmedabad and Supernova Engineers Ltd to its kitty in the last 20 days. The cumulative account size is estimated at Rs 8 crore.
Pallavi Goorha Kashyup Jun 1, 2009 8:02 AM
Though this might not settle well with feminists, but Adani Wilmar Ltd has taken the peg that for most Indian women their husbands are the ‘king of the household’ for their new range of refined oils under the brand name King’s. A TVC promoting this message has been recently launched. Triton Communications has conceptualised this TVC.
Pallavi Goorha Kashyup May 30, 2009 9:07 AM
Imagine getting a chance to bowl a ball to cricket legends. Pepsi’s BTL initiative, ‘First Ball Ka Captain’, sought to tap into the cricket craze and gain momentum prior to the ICC T20 World Cup 2009. The BTL activity was carried out by Candid Marketing in Noida, Gurgaon and Jaipur.
Pallavi Goorha Kashyup May 30, 2009 8:54 AM
Noshe Oceanic has recently added the Somany ceramics account to its kitty and will now be working across its brand basket. The account is pegged at Rs 7 crore. It may be recalled that in March-end 2009, Noshe Oceanic had bagged the creative and media duties for Somany Tiles’ high-end designer tile brand Schablona.
Pallavi Goorha Kashyup May 29, 2009 9:17 AM
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