Date-wise News

With so many cars flooding the market, especially in the hatchback segment, it is imperative to create a marked differentiation. Maruti Suzuki Ritz, the latest entrant in the Indian auto market, has come up with a TVC that seeks to bring out the personality of the car and the man owning it. The ad has been conceptualised by Dentsu Creative Impact.

Pallavi Goorha Kashyup Jun 6, 2009 9:43 AM

M&C Saatchi has conceptualised the first brand campaign focusing on Brand Bajaj Allianz and not the products that they offer. This is a deliberate shift from a functional communication to a more emotional communication based on real life situations. The TVC breaks on June 6 during the T20 matches on Doordarshan and other GECs.

Pallavi Goorha Kashyup Jun 6, 2009 9:26 AM

KPMG’s Consumers and Convergence III Survey shows that there exists a huge potential for mobile chat services, video gaming on mobile and watching live TV on mobile in India.

exchange4media Mumbai Bureau Jun 6, 2009 8:53 AM

Emnet Samsara Media Pvt Ltd (ESMPL) has launched its newly branded in-bus screens on June 5, 2009. The company has branded these in-bus screens as ‘Best TV. It may be recalled that ESMPL had bagged the BEST contract to install screens and CCTVs in these buses for 20 years. The contract can be renewed after 10 years.

Pallavi Goorha Kashyup Jun 6, 2009 8:52 AM

Mobile media company Affle has announced the launch of new engagement options like add to contact, add to calendar and add to bookmark for SMS 2.0 advertising, which allow advertisers to derive significantly higher Return on Investment (ROI) from their mobile advertising campaigns on Affle’s SMS 2.0 service.

exchange4media Mumbai Bureau Jun 6, 2009 8:51 AM

“There is a need for quick information in sectors like business, finance or new products, where people will be relying more on the Internet. But there are magazines such as lifestyle or that have aspirational subjects, where people would want to go through the emotional experience of reading a magazine. In special interest or niche segment, the demand for print will still exist,” says Patrick J McGovern, Chairman of the Board, IDG.

exchange4media Staff Jun 6, 2009 8:50 AM

The message and the media could not be understood in isolation as they both co-existed. This was the conclusion of the distinguished panel that deliberated on ‘What comes first: Media or the Message?’ at the exchange4media Conclave 2009 in Delhi on June 5. The day-long Conclave was presented by Star News and powered by Hindustan Times. Yuva was the associate sponsor for the event.

exchange4media Staff Jun 6, 2009 8:49 AM

Yash Birla Group has appointed Preeti Binoy as the General Manager, Corporate Communication where she will be reporting to Yash Birla, Chairman Yash Birla Group. Prior to joining Yash Birla Group, Binoy was the Manager- Corporate Communications with Nimbus Communications. This is her second stint in corporate communications and she has an overall nine years of experience with various PR agencies.

exchange4media Staff Jun 6, 2009 8:45 AM

Big FM on June 4, 2009 announced the appointment of A Mathew George as its Sales Head in Delhi. George has over 16 years of experience in the media domain and will be spearheading the Delhi Ad Sales. Prior to this role, George was the Regional Retail Sales Head – North, Big FM. An Eco (H) degree holder from Delhi University, Mathew has worked in Bennnett Coleman & Co, & Radio City prior to joining Big FM in 2007.

exchange4media Staff Jun 6, 2009 8:44 AM