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Angela Ryan, Group HR Director - Asia Pacific, GroupM, is quite upbeat about India. She feels that the employment scene is changing in India and the country is showing first signs of long term recovery. In an exclusive conversation with exchange4media, Ryan shares her optimism and growth targets for the Indian market.
Pallavi Goorha Kashyup May 28, 2009 8:49 AM
A good burp after a hearty meal connotes satisfaction, but ‘burrping’ the good life? In a bid to create greater equity with netizens, Burrp.com, an online guide to good living, which gives reviews on spas, restaurants, and movies, among many others, has come up with a new TV campaign. Cell18 has conceptualised the TVC.
Pallavi Goorha Kashyup May 26, 2009 8:47 AM
In keeping with its global campaign, Motorola is launching its global print campaign for high-end phone ‘Aura’ in India. Conceptualised by O&M UK, the ad has been shot in Milan by celebrated Hollywood director Anthony Mandler. The final result uses cutting-edge post-production techniques to show footballer David Beckham in a different light.
Pallavi Goorha Kashyup May 23, 2009 9:40 AM
Mother Dairy is on the lookout for a creative partner for its frozen fruits and vegetables brand Safal. The account size is pegged at Rs 8 crore. Senior sources close to the development have confirmed the news. Mudra is the incumbent agency for Safal, while the rest of the Mother Dairy portfolio is being handled by Saatchi & Saatchi.
Pallavi Goorha Kashyup May 22, 2009 8:17 AM
Business magazine Forbes is officially launching in India on May 21, 2009. To coincide with this launch, the magazine is unveiling a new campaign, which breaks today. Conceptualised by Cell18, the TVC will be on air for two weeks, which will then be followed by a second film. The film has been shot and directed by Zubin Driver, and scripted by Alok Nanda Communications.
Pallavi Goorha Kashyup May 21, 2009 8:59 AM
The Lok Sabha election results are out and the verdict has overwhelmingly been in Congress’ favour. India’s two biggest parties – the Congress and the BJP – had embarked in a high decibel political ad campaign prior to the polls. exchange4media asks some of India’s top ad honchos on what they thought worked for Congress and soured things for the BJP.
Pallavi Goorha Kashyup May 19, 2009 9:27 AM
In the run-up to the launch of its new CRM and loyalty practice, Dentsu India has roped in Satish Sathyanarayana as Chief Operating Officer. Sathyanarayana would head this soon-to-be launched specialist agency, which would operate both in the digital and offline space. His last stint was with Wunderman India, where he was CEO, overseeing the business operations for India.
Pallavi Goorha Kashyup May 16, 2009 8:43 AM
In a significant ruling, which will have a long term impact on the pricing of channels for the DTH platform, TDSAT has backed ESPN and accepted the sports broadcaster’s contention that 50 per cent discount should be given only when the channel was being viewed by all or at least a majority of the DTH operator’s subscriber base.
Pallavi Goorha Kashyup May 15, 2009 9:02 AM
RK Swamy BBDO Delhi has bagged the Revital portfolio comprising Revital, Revitalite (protein supplement), Revital new variants, Chericof Cough Syrup, Chericold N Flu (cold tablets), Pepfiz Antacid, Pepflux Antacid, and Chyawan Active (Chyawanprash). These brands were earlier handled by Grey Worldwide. According to industry estimates, the account size is pegged at Rs 12 crore.
Pallavi Goorha Kashyup May 15, 2009 8:59 AM
Dr Morepen, engaged in manufacturing and selling fast moving healthcare goods and lifestyle self-healthcare devices, has called for a creative pitch. The company has not had any creative agency for four yrs. All leading creative agencies are reportedly taking part in the pitch for the account pegged at Rs 7 crore.
Pallavi Goorha Kashyup May 14, 2009 9:01 AM
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