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A day after winning the L’Oreal business, Maxus as bagged another big ticket account. Parle Products has appointed Maxus as the media AoR for its entire portfolio. TME was the incumbent media agency and had been handling the account for the past eight years. The account size is pegged at Rs 50 crore.
Pallavi Goorha Kashyup Jul 21, 2010 8:48 AM
The Andhra Pradesh State Road Transport Corporation (APSRTC) has invited applications for appointing ad agencies for a wide range of media formats. The EMD required ranges from Rs 1 lakh to Rs 5 lakh, based on the different categories of displays.
Pallavi Goorha Kashyup Jul 21, 2010 8:48 AM
Reliance Broadcast Network’s radio arm, Big FM, and Idea Cellular are jointly presenting the Idea Big Bangla Music Awards 2010, an exclusive platform to recognise and celebrate outstanding talent in Bangla music. Marketing spend of Rs 1.5 crore has been earmarked for this event.
Pallavi Goorha Kashyup Jul 21, 2010 8:47 AM
The Airports Authority of India (AAI) has invited bids under the ‘two-packet system’ from OOH firms, offering ad rights on nearly 607 passenger baggage trolleys at the international airport in Jaipur. The contract will be awarded for a period of three years.
Pallavi Goorha Kashyup Jul 20, 2010 8:57 AM
Close on the heels of pocketing German vodka brand Wodka Gorbatschow, Metaphor, the second agency from Triton Communications, has won another liquor brand. Allied Blenders & Distillers Pvt Ltd (ABD) has appointed Metaphor to handle the creative duties of its recently launched dark rum brand Jolly Roger in India.
Pallavi Goorha Kashyup Jul 20, 2010 8:52 AM
After a long relationship with JWT since 1996, DSP BlackRock Mutual Fund has now called for a creative pitch. Several creative agencies are reportedly in the fray for the business, however, their names couldn’t be ascertained at the time of filing the report.
Pallavi Goorha Kashyup Jul 19, 2010 8:15 AM
The Secunderabad Division of South Central Railway has invited sealed tenders for awarding advertising rights through hoardings and glow sign boards at 83 railway stations. The contract will be awarded for a period of three years with the renewal provision for a further period of two years.
Pallavi Goorha Kashyup Jul 17, 2010 8:45 AM
The Tourism Corporation of Gujarat Ltd (TCGL), an undertaking of the Government of Gujarat, has invited tenders for display rights on advertisements. TCGL undertakes various commercial and promotional activities and plays the role of a catalyst to promote and develop Gujarat tourism within and outside the state.
Pallavi Goorha Kashyup Jul 17, 2010 8:43 AM
The Delhi Metro Rail Corporation (DMRC) has invited bids from national, multinational agencies and corporates for licensing out advertising rights inside 12 stations of MRTS Phase-II (Lajpat Nagar to Badarpur). The contract shall be awarded for a period of five years and an EMD of Rs 10 lakh is required.
Pallavi Goorha Kashyup Jul 16, 2010 8:40 AM
Anindya Banerjee has joined Law & Kenneth as Executive Creative Director of its Delhi branch, with additional responsibility of Kolkata office. His last stint was as Senior Creative Director with Publicis India for two and a half years.
Pallavi Goorha Kashyup Jul 16, 2010 8:36 AM
Metaphor, the second agency from Triton Communications, has won the creative duties for German vodka brand Wodka Gorbatschow in India. The brand is part of Allied Blenders & Distillers’ (ABD India) portfolio. According to Roopak Chaturvedi, Director – Sales and Marketing, ABD India, the account size was pegged at Rs 15 crore for a year.
Pallavi Goorha Kashyup Jul 16, 2010 8:32 AM
North Eastern Railway has invited tenders from ad agencies offering ad rights through various media formats such as display boards, hoardings and glow signs for different railway stations within the Izatnagar division. The contract shall be awarded for a period of three years.
Pallavi Goorha Kashyup Jul 15, 2010 8:34 AM
The Anchor Electricals campaign was conceptualised, created and executed solely by Outdoor Advertising Professionals (I) Pvt Ltd (OAP) in three stages. The aim was to show the birth of a new identity for Anchor through gradual change of the old logo and the emergence of the new one.
Pallavi Goorha Kashyup Jul 14, 2010 4:07 PM
State Bank of Patiala has invited applications for the empanelment of ad agencies for undertaking the Bank’s publicity and promotion related activities. The empanelled agencies would be entrusted with consultancy services, creative work, production and the release of advertisements across all media platforms.
Pallavi Goorha Kashyup Jul 14, 2010 8:12 AM
General Insurance Corporation of India (GIC) has empanelled three agencies – Triton Communications, Concept Communication, and Mudra Communications – to handle its creative and media duties. Anoop Khanna, Senior Manager (CMD’s Secretariat & Corporate Communications) has confirmed the development to exchange4media.
Pallavi Goorha Kashyup Jul 13, 2010 8:40 AM
Mahanagar Telephone Nigam Ltd (MTNL) has empanelled Crayons Advertising, RK Swamy BBDO, Goldmine and Mode Advertising for its creative and media duties for Mumbai circle. Industry sources have pegged the account size at Rs 20 crore.
Pallavi Goorha Kashyup Jul 13, 2010 8:36 AM
Doordarshan has invited applications to empanel agencies for its outdoor advertising activities. The contract shall be awarded for a period of two years. The earnest money deposit (EMD) required for this tender has been set at Rs 5 lakh.
Pallavi Goorha Kashyup Jul 12, 2010 8:59 AM
Mahanagar Telephone Nigam Ltd (MTNL) has called for creative and media pitch for the Mumbai circle. According to industry sources, the account size is pegged at Rs 20 crore. The incumbent agencies are RK Swamy BBDO, PerceptH, Goldmine and Sobhagya. The empanelment will be for a period of for two years.
Pallavi Goorha Kashyup Jul 12, 2010 8:58 AM
The Board of Directors of Entertainment Network India Ltd (ENIL), at their meeting held on July 8, 2010, have approved in-principle the sale of ENIL’s entire stake in Times Innovative Media Ltd (TIM) to BCCL for a cash consideration of Rs 45 crore. Additionally, BCCL will repay ENIL’s loan to TIM and also absorb the obligations under the financial guarantees provided by ENIL on account of TIM as on the date of the proposed transaction.
Pallavi Goorha Kashyup Jul 12, 2010 8:56 AM
The Mumbai Metropolitan Region Development Authority (MMRDA) has invited bids from interested agencies for leasing out ad display rights on eight flyovers on the Western Express Highway in Mumbai. The space being offered through this tender is 1880 sq. m. The tender has been divided into eight individual packages. Each package consists of one flyover. The contract shall be awarded for five years.
Pallavi Goorha Kashyup Jul 10, 2010 9:43 AM
The Delhi Metro Rail Corporation (DMRC) has invited bids for licensing out ad rights on civil structures within the underground section from Udyog Bhawan to Saket and elevated section from Qutub Minar to Guru Dronacharya station. The contract shall be awarded for a period of five years and an EMD of Rs 17 lakh is required for this tender.
Pallavi Goorha Kashyup Jul 10, 2010 9:42 AM
The Airports Authority of India (AAI) has invited for bids under the ‘two-packet-system’ for installation of two ball balloon lights in the city side canopy area with ad displays at the new international terminal building at Trivandrum Airport.
Pallavi Goorha Kashyup Jul 10, 2010 9:41 AM
All India Radio (AIR) has placed a global tender notice for the procurement of several DRM digital transmitters. The bid involves both financial and technical bids. The tender opens on August 25, 2010.
Pallavi Goorha Kashyup Jul 10, 2010 9:41 AM
General Motors has effected some senior level promotions. Ankush Arora, Vice President, Sales, Aftersales and Marketing, has been made Vice President of GMDAT Domestic and Export Sales, Marketing and Aftersales, based in Korea. Gaurav Gupta has been promoted as Business Head – Commercial Vehicle Operations and Strategic Business Development. Sumit Sawhney now takes over the mantle of Head of Passenger Cars.
Pallavi Goorha Kashyup Jul 9, 2010 8:50 AM
Kaati Zone, a chain of restaurants specialising in Indian quick service foods, is on a drive to further strengthen its presence in South India. The restaurant chain has kept aside 4-6 per cent of its budget for marketing activities.
Pallavi Goorha Kashyup Jul 7, 2010 8:54 AM
The Kolkata Metropolitan Development Authority (KMDA) has invited technical and financial bids from private sector firms for displaying advertisements through different media formats such as billboards, hoardings, back-lit kiosks, etc., along the Eastern Metropolitan Bypass.
Pallavi Goorha Kashyup Jul 7, 2010 8:53 AM
Bajaj Herbals’ Veola Hair Oil seeks to stand out in a cluttered hair care market. The brand has recently unveiled its new TVC, conceptualised by Triton Communications, which takes the tried and tested route. While the ad does speak about the ‘Stimulate+’ formula that enhances hair growth, it doesn’t help the brand much in terms of breaking through the clutter.
Pallavi Goorha Kashyup Jul 7, 2010 8:52 AM
Harvest Gold had caught the attention with its witty ads under the ‘Bakwas Advertising, First Class Bread’ campaign, which continues till this day. Conceptualised by Equus, the campaign helped Harvest Gold hold its own against and surge ahead of players like Modern and Britannia and sundry local brands.
Pallavi Goorha Kashyup Jul 7, 2010 8:51 AM
Anish Srikrishna has quit SpiceJet as Senior VP, Marketing. He is joining Pearson Education as Chief Marketing Officer. Pearson Education deals in integrated education and publishes titles spread across a wide spectrum of subjects, including business, technology, sciences, law and the humanities.
Pallavi Goorha Kashyup Jul 7, 2010 8:50 AM
Close on the heels of winning the INQ Mobile and IMN News (NewsX) businesses, MPG has added yet another account to its kitty – M3M India Ltd. The size of the business is estimated to be in excess of Rs 20 crore. The win comes on the back of a multi-agency pitch. This is the first time that the client has hired a media agency.
Pallavi Goorha Kashyup Jul 6, 2010 9:09 AM
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