Date-wise News

Already as huge as Rs 6500 crores snack market in India gets another fillip as Indian beverage major Parle Agro introduces its new snack Hippo. The media for the snack will include a mix of Above-the- Line (ATL) and Below-the-Line (BTL) activities.

exchange4media Mumbai Bureau Jun 27, 2009 8:22 AM

Mid Day will celebrate its 30th anniversary on June 27, releasing a power packed issue across Bangalore, Delhi, Mumbai and Pune. The publication that started as an afternoon daily in Mumbai grew into a large media group introducing editions from several other places.

exchange4media Staff Jun 27, 2009 8:21 AM

After having donned the juror’s hat at The One Show and Clio, New York Fest and Art Directors Club that left me with vivid hues of an unforgettable experience, the proposition of representing the jury at the Cannes fascinated me to take another such stock. Much to my delight, I had an extremely competent bunch of jury members around me, each loaded with insights, warmth and fun. The bonhomie was inevitable.

exchange4media Staff Jun 27, 2009 8:17 AM

After having engaged the gathering with a powerful debate last year, WPP's CEO Martin Sorrell descended upon the stage at Cannes 2009 to have an impassioned session yet again. He tossed the debate on - how the recession had impacted marketing decisions - to a power-packed panel comprising global marketing heads of four companies- Kraft, J&J, P&G and McDonald's. The session had the panelists shaking their heads in unison on various subjects ranging from digital spends to siginificance of the size of an agency.

Noor Fathima Warsia Jun 27, 2009 8:16 AM

The Weekend newsletter issued by exchange4media.com on June 26, 2009, had incorrectly mentioned that Nitin Kalra has moved from his responsibilities at Star India. Kalra is still employed with Star India Pvt Ltd as Manager – Licensing & Merchandising. The editor regrets the inconvenience caused.

exchange4media Staff Jun 27, 2009 8:12 AM

Navia Asia, the OOH specialist unit affiliated to the Publicis Group has appointed Gaurav Tandon as its National Director for business development. Tandon was working in the capacity of Head of the asset and agency business for the US based Clear Channel.

Pallavi Goorha Kashyup Jun 27, 2009 8:11 AM

Wall Street Journal India has roped in the Managing Editor, Livemint.com Durga Raghunath as Editor, mobile services and digital product development, India. This move comes close on the heels of Wall Street Journal launching their facsimile edition in India in May.

exchange4media Staff Jun 27, 2009 8:09 AM

It will soon be raining as many as 22 new TV channels across the country. With Ministry of Information and Broadcasting giving its nod to the pending proposals, Indian viewers will be spoilt for more choice . The decision to approve the proposals comes a month after the incumbent Information & Broadcasting minister Ambika Soni assumed charge.

exchange4media Staff Jun 27, 2009 8:08 AM

Advertising Agencies Association of India (AAAI) at its General Body Meeting held on June 26, 2009 decided unanimously to go ahead with several changes in the decades old Rules and Regulations of the Association. Primarily with a view to make the Association truly representative of the Industry today where Full Service Agencies co-exist with Creative and Media Agencies. Going forward, the AAAI will now be able to admit all three categories of Agencies as full-fledged independent members.

exchange4media Mumbai Bureau Jun 27, 2009 8:07 AM

“When you are responsive to questions raised about your product to users, they would eventually talk about it to other users. But clients who refuse to answer such questions on social media may lose out to competition because their competitors are listening and watching. And they will use their failure as an opportunity to grow in the market.” This and other key issues were discussed at the one day workshop with Dave Evans, Co-founder Digital Voodoo and author of Social Media Marketing: An Hour a Day’ on ‘How to Create Social Media Marketing Plan’ which was held in Mumbai recently.

Robin Thomas Jun 27, 2009 8:07 AM

Even though Indian agencies had entered 11 pieces of work in the Titanium and Integrated category, there is none that has made the cut to get into the shortlist. With this, the only category where India has any chance, of adding to its total metal tally, is Film Lions.

Noor Fathima Warsia Jun 27, 2009 8:02 AM

Nitin Kalra, Manager – Licensing & Merchandising, Star India Private Limited has decided to move out of Star India. With 13 years of experience in the content space, Kalra is looking at exploring something at the international level, whereby he plans to expand his horizons by working with international clients, servicing international companies. Kalra had joined Star in April 2007 where his role primarily involved conceptualisation of new business ideas, sourcing the right partners, striking business relationships including financial and legal structure of relationships, planning the execution of the deals, launching the same and training the teams to handle them independently. Prior to Star India, Kalra has been associated with Jump Games Pvt. Ltd and Rajshri Media (P) Limited.

exchange4media Staff Jun 27, 2009 7:55 AM

Ajay Gupta has joined Quasar Media a WPP company, a digital media service provider in the country, as Regional Head South. He moves fromWunderman Advertising (WPP Group) in Muscat, Oman where he was an Associate Account Director and was into developing 360 degree communication strategies for Muscat based companies. Gupta started his career with the Bennett Coleman and Company Ltd eight years ago working for special features vertical. Moving on to exchange4media where he headed the branch for Bangalore. His next move in career was joining Tyroo Media, the only start-up in India currently funded by Yahoo into internet advertising as the Regional Head South.

exchange4media Staff Jun 27, 2009 7:54 AM

Sunil Manocha who was Senior VP, Live Media, has recently put in his papers to set up his own venture called ‘Krimson Media’. Krimson Media will provide sales and marketing solutions in the entertainment and sports space. Manocha has 20 years of experience in the media, marketing and advertising industry. A large part of his time was spent with the Nimbus Group where he started his career in 1989 operating in various capacities ranging from advertising sales to acquisitions, business development to TV programming. Later, he went to Sri Lanka to set up Mindshare Sri Lanka. After a year long stint as MD, Mindshare, Sri Lanka, he returned to Nimbus in 2006. In December 2008, he joined Live Media as Senior VP.

exchange4media Staff Jun 27, 2009 7:53 AM

In India, the slowdown has worked for us because we came at a time when the slowdown was just beginning to happen and what it has done is make the clients ask for more accountability and we are the only ones to have the tools that deliver accountability, thus we are actually ahead of our targets and growth is much faster than what we had anticipated.

exchange4media Staff Jun 27, 2009 12:00 AM

We are a drama critic – we are going to have good reviews and bad reviews and that is what people like about content. In Forbes US, hardly an issue goes by when we have not offended some company who is a customer but when you have strong audience, they will come back – CEOs change. I used to be involved in US politics, and I have been subject to some very hard, nasty stories, so when someone calls to complain about something we have written in either print or online, I tell them, I can feel your pain but life goes on, you will survive.

exchange4media Staff Jun 27, 2009 12:00 AM