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Coca-Cola India has come up with an integrated communication initiative, ‘Fridge Mein Jayega, Bade Kaam Ayega’, to support the launch of the 1.25 litre Fridge Pack of its soft drink brand Sprite. The Pack has been designed to strengthen Sprite’s consumer connect in the in-home consumption segment.
Pallavi Goorha Kashyup Aug 8, 2009 7:47 AM
The new campaign for Aquaguard Total water purifiers with SMP+ from Eureka Forbes Ltd seeks to take forward the brand’s trust proposition. The new TVC conceptualised by Triton Communications uses a mother’s protective attitude towards her child to get across the message of protection from the various known and unknown impurities in water.
Pallavi Goorha Kashyup Aug 8, 2009 7:35 AM
Born way back in 1939, Parle-G is a good case study in volume players as it has been able to play on the trust, relevance and affordability plank well, thus blunting every hyper active competition. Brand Parle-G has evolved well over the years and well-deserves the ‘Genius’ tag that its ads carry. exchange4media tracks the biscuit brand’s growth.
Pallavi Goorha Kashyup Aug 6, 2009 7:52 AM
Idea Cellular Services is taking its ‘Walk when you talk’ campaign the out-of-home way. Conceptualised by 141 Wall Street (a division of Bates 141), the Idea ‘Walk when you talk’ OOH campaign will cover 450 towns and 40 cities. The campaign, which began in the first week of July, will continue till August-end.
Pallavi Goorha Kashyup Aug 5, 2009 8:00 AM
In a mass connect programme, Candid Marketing undertook a BTL initiative for Britannia Milk Bikis that saw the biscuit brand being taken to a cross-section of people in several Bihar towns such as Bhagalpur, Begusarai, Dharbhanga, Mauzzafarpur, Chapra, Hazipur, Patna, Aarah, Sasaram and Gaya. The BTL activation was undertaken from July 5-25, 2009.
Pallavi Goorha Kashyup Aug 4, 2009 10:02 AM
Out of Home Media (India) Pvt Ltd has announced the appointment of Vinay Verma as General Manager, New Business Development. Prior to joining OOH Media, Verma was with VOI news channel as National Sales Head – Lifestyle & Active.
Pallavi Goorha Kashyup Aug 4, 2009 10:00 AM
Making it four-in-a-row, Shivjeet Kullar’s K-Factor has picked up the accounts of Canara HSBC OBC Life Insurance, World Lung Foundation, TDI Real Estate and Oxfam India over the past few months. The cumulative account size is pegged at Rs 70 lakh.
Pallavi Goorha Kashyup Aug 4, 2009 8:03 AM
Dentsu India has roped in Sai Nagesh as Chief Growth Officer for Dentsu Media. Working closely with Ruchira Raina, Managing Director, Dentsu Communications and Dentsu Media, Nagesh’s mandate would be to steer Dentsu India’s media business forward, both organically and inorganically.
Pallavi Goorha Kashyup Aug 3, 2009 8:15 AM
Putting all industry speculations to rest, it is now confirmed that Nabendu Bhattacharyya, President, OgilvyAction India, has put in his papers. He is starting his own venture in the OOH sector soon. Bhattacharyya’s last stint was with Mudra, where he was roped in for their outdoor division, Prime Site.
Pallavi Goorha Kashyup Jul 31, 2009 8:44 AM
Niloufer Dundh has put in her papers as Chief Sales Officer at OOH Media. She has been with OOH Media for a little under three years, joining the agency in December 2006. She has decided not to move anywhere at present and take a short break. She will, however, assist Ishan Raina, CEO, OOH Media, in the capacity of an advisor.
Pallavi Goorha Kashyup Jul 31, 2009 8:43 AM
Everest Brand Solutions has been awarded the creative duties for the Tata Housing Mumbai township project coming up in Boisar. Confirming the news, Rajeeb Kumar Dash, Senior Manager, Tata Housing, has pegged the account size at Rs 20 crore.
Pallavi Goorha Kashyup Jul 30, 2009 8:02 AM
Delhi-based Noshe Oceanic Pvt Ltd has forayed into public relations with the launch of its first PR consultancy brand – Noshe PR – which focuses solely on consumer, lifestyle and PR products and services. Noshe PR will be headed by Kavita Chawla.
Pallavi Goorha Kashyup Jul 30, 2009 7:59 AM
2ergo Group has announced its acquisition of UK-headquartered Activemedia Technologies Group, global providers of mobile ticketing and couponing solutions, and one of India’s top ranking mobile marketing and value added services companies (AMT India). Headquartered in the UK, 2ergo Group is a global provider of mobile enabling technology, focusing on mobile marketing, mobile customer relationship management and media solutions, and has international presence spanning Europe, North America, Latin America, and Australia.
Pallavi Goorha Kashyup Jul 29, 2009 9:31 AM
Manoj Malkani has joined MPG as VP, Mumbai, where he will be reporting to Jyoti Bansal, Executive Director West & South MPG. Malkani moves from Dentsu Media, where he was Vice-President, Media, for a year.
Pallavi Goorha Kashyup Jul 28, 2009 8:25 AM
MPG, part of Havas Media, has been assigned the media duties for Nirlep, pioneer of non-stick cookware in India. Sources close to the development have pegged the account size at Rs 4 crore.
Pallavi Goorha Kashyup Jul 27, 2009 7:45 AM
‘Trust’, which is not easy to come by these days, forms the core idea behind Coca-Cola India’s new TVC initiative for its packaged water brand Kinley. ‘Vishwas Karo’, urges the latest communication conceptualised by Ogilvy & Mather. The TVC is slated to break on July 25, 2009 in all entertainment and news channels.
Pallavi Goorha Kashyup Jul 25, 2009 8:14 AM
Leo Burnett Delhi has won the Unitech Wireless account. With an account size pegged upwards of Rs 200 crore, this is one of the biggest accounts in Delhi in recent times. Unitech Wireless is the telecom venture between realty major Unitech Group and Norway’s telecom operator Telenor. The comppany has got both National and International Long Distance Licenses (NLD and ILD).
Pallavi Goorha Kashyup Jul 25, 2009 8:12 AM
Size does matter, especially for Platinum Outdoor’s latest OOH campaign executed for Blackberry. Billboards have been put up at Mohali in Punjab to announce the launch of Idea Cellular’s Blackberry services. These billboards sport a giant Blackberry handset that revolves about its own axis, grabbing eyeballs.
Pallavi Goorha Kashyup Jul 22, 2009 9:15 AM
Dentsu India is moving to a new corporate office on July 22, 2009 in the National Capital Region. The new office will be inaugurated by Yuzuru Kato, Executive Officer, Dentsu Inc, Tokyo. Taking inspiration from Dentsu Inc’s global corporate philosophy of ‘Good Innovation’, the décor celebrates idea, entrepreneurship and technology.
Pallavi Goorha Kashyup Jul 22, 2009 9:13 AM
Reckitt Benckiser Plc, the global consumer goods company, is launching its first ever corporate advertising campaign. The campaign will initially see two parallel executions –one on social media such as FaceBook, and one on ad networks targeting sites for the TG such as student deals, music, sports, travel and humour.
Pallavi Goorha Kashyup Jul 21, 2009 8:39 AM
Bikes and touring have an unbreakable bond, and it is this bond that Dentsu Communications explores in a new TV campaign for Yamaha Motors’ new bike Fazer. Dubbed the ‘touring bike’, the Fazer TVC broke recently that aims to bring out the joy of being on the road as against the usual speed-hot girl in back seat-muscle mania route.
Pallavi Goorha Kashyup Jul 21, 2009 8:23 AM
In order to commemorate the completion of 25 years, Percept Ltd organised the ‘Percept Business Conclave’ in Mumbai on July 18, 2009. The Conclave brought together several advertising and media industry honchos on a common platform and saw them debate on topics such as ‘Has Brand building taken a back seat?’, ‘Catch me if you can’, and ‘Is content King or is packaging God?’. <br> <a href=http://www.exchange4media.com/e4m/news/fullstory.asp?section_id=1&news_id=35349&tag=31006&pict=0 target= _blank><b>Catching the elusive customer’s attention </b></a> <br> <a href=http://www.exchange4media.com/e4m/news/fullstory.asp?section_id=1&news_id=35350&tag=31007&pict=0 target= _blank><b>‘Neither is content King nor packaging God, it’s all about the consumer’</b> </a>
Pallavi Goorha Kashyup Jul 20, 2009 8:19 AM
The second session at the Percept Business Conclave was curiously titled ‘Catch me if you can’. On the panel were the likes of Dr Bhaskar Das (BCCL), Amit Madhan (ICICI Lombard), LV Krishnan (TAM Media), Prashant Panday (Entertaintment Network India), Sandip Tarkas (Future Group), and Tarun Katial (Big FM). Shivnath Thukral (NDTV Profit) moderated the session.
Pallavi Goorha Kashyup Jul 20, 2009 8:10 AM
In a recent development, Navia Asia has partnered Michelin Tyres to handle their current outdoor campaign. The campaign is already up in Delhi, Gurgaon, Faridabad, Noida, Ghaziabad, Chennai and Bangalore.
Pallavi Goorha Kashyup Jul 18, 2009 8:22 AM
Tree, the agency that was started in 2008 by two senior advertising professionals – Arnab Chatterjee and Kapil Dhawan – has been busy adding new clients to its portfolio in the past two months. These include clients like Delphique, Millennium Spire, Carnation and Bluo-O.
Pallavi Goorha Kashyup Jul 17, 2009 8:08 AM
Percept’s Allied Media has roped in Suresh Shah as Investment Director. Shah moves from Lintas Media Group, where he was AVP for eight and a half years. At Allied Media, Shah will be looking at investment and buying. He will be heading the complete buying, investment and credit functions for Lintas Media Group.
Pallavi Goorha Kashyup Jul 16, 2009 7:51 AM
The year 2009 is proving to be a good year for JWT Mumbai. The agency bagged three Golds, including India’s first Film Gold and Film Craft Gold, this year at Cannes. This is in addition to the new businesses that the agency has won, including Tata Realty and Infrastructure, Thomas Cook, Johnson & Johnson - Band-Aid and Listerine, STAR Fox, State Bank of India, Nabard, Epson and Fiji Holdings, among others.
Pallavi Goorha Kashyup Jul 14, 2009 9:01 AM
Launched in India in 1929 as ‘The beauty soap of film stars’, Lux has been featuring a bevy of Bollywood beauties over the years. Though the brand has seen the introduction of several variants, its communication remains uncomplicated and with a single focus – highlight the beauty of the stars and the promise of star-like skin to star-struck women, and men too.
Pallavi Goorha Kashyup Jul 9, 2009 8:38 AM
HT Media has decided on Primesite as its OOH partner following a pitch call. The pitch involved three brands of HT Media – Hindustan Times, Hindustan and Fever 104 FM. It may be noted that Primesite has been handling the account for the past five years. A source close to the development has pegged the account size for Fever 104 FM at Rs 120 lakh.
Pallavi Goorha Kashyup Jul 9, 2009 8:08 AM
A mark etched permanently, that’s the idea behind Camlin’s latest OOH campaign for its permanent marker. The clutter breaking OOH campaign, which broke on June 28, 2009, can be seen across metros like Mumbai, Bangalore, Kolkata, Delhi and Pune.
Pallavi Goorha Kashyup Jul 4, 2009 9:08 AM
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