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Ramesh Madiwal has joined Integrid Media as Associate Vice President, Sales – OOH business. Prior to this, he was with Laqshya Media, where he had worked for more than four and a half years as General Manager, Sales. At Integrid Media, Madiwal will be reporting to Abhijit Gupte, Co-Founder & Vice President.
Pallavi Goorha Kashyup Jul 5, 2010 9:24 AM
The Bangalore Metropolitan Transport Corporation (BMTC) has invited offers from interested parties for fixing, erecting and maintaining of hoardings and display boards at Kempegowda, RPC layout, Malleshwaram, Yelhanka 5th phase bus stations and Subhashnagar bus depot in lieu of advertisement rights.
Pallavi Goorha Kashyup Jul 5, 2010 8:52 AM
The Organising Committee (OC) of the Delhi Commonwealth Games 2010 has invited a proposal for the empanelment of media planning and buying agencies to provide strategic services. The tender closes on July 12. Sources close to the development have pegged the account size for the media business at Rs 25 crore.
Pallavi Goorha Kashyup Jul 5, 2010 8:45 AM
The Airports Authority of India (AAI) has invited bids under the ‘two-packet system’ from ad agencies for advertisement rights at the Jammu and Kolkata airports.
Pallavi Goorha Kashyup Jul 3, 2010 9:01 AM
RC Venkateish has put in his papers at ESPN Star Sports as Managing Director after a seven-year stint with the company. During his tenure, the sports broadcasting network had acquired big ticket properties like ICC World, Champions League T20 and the soccer World Cup.
Pallavi Goorha Kashyup Jul 2, 2010 9:09 AM
Mumbai-based real estate development company DB Realty has called for a creative pitch. It is learnt that several creative agencies are in the fray for the business. Rediffusion Y&R is the incumbent agency.
Pallavi Goorha Kashyup Jul 2, 2010 9:03 AM
Evarist Rego has put in his papers as COO at IBD India, part of Percept-Hakuhodo. Rego was earlier COO, Perspectrum Consultancy, Percept’s integrated marketing communication firm. He has been with the Percept Group for five years. Senior sources close to the development have confirmed the news. Rego’s next destination is not known.
Pallavi Goorha Kashyup Jul 1, 2010 9:23 AM
The Delhi Metro Rail Corporation (DMRC) has invited bids from agencies for licensing out advertising rights inside nine underground stations on Line 2, southern extension of the MRTS Phase-II (Udyog Bhawan to Saket). The contract shall be awarded for a period of five years.
Pallavi Goorha Kashyup Jul 1, 2010 9:20 AM
Bharat Forge Ltd (BFL), the flagship company of the $2.4 billion Kalyani Group, has called for a multi-agency creative pitch. This is the first time that Bharat Forge is hiring an agency to handle its creative duties.
Pallavi Goorha Kashyup Jul 1, 2010 9:12 AM
Rakesh Singh has joined ZenithOptimedia Delhi as Associate Vice President. He will be working on businesses like Usha International Ltd, Godrey Philips, Karbon Mobiles, United Biscuits, Unitech, and Yakult Energy Drink, among others. Singh will be reporting to Navin Khemka, VP, ZenithOptimedia.
Pallavi Goorha Kashyup Jun 30, 2010 9:21 AM
Noel Braganza has joined Digital Law and Kenneth as Creative Group Head – Copy. Braganza’s last stint was with Ignitee Digital Solutions, where he was Senior Copy Writer. He will be reporting to Anil K Nair, Managing Partner, Digital Law & Kenneth, and will be responsible for the creative work in Mumbai.
Pallavi Goorha Kashyup Jun 30, 2010 8:56 AM
The Central Bank of India campaign revolving around the famous Panchatantra Tales with a refreshing twist make for some interesting viewing. The ads have been conceptualised by RK Swamy BBDO.
Pallavi Goorha Kashyup Jun 30, 2010 8:55 AM
Khadi Gramodyog Bhavan, New Delhi, part of the Khadi and Village Industries Commission under the Ministry of Micro Small and Medium Enterprises, is planning to strengthen its marketing efforts. As part of this initiative, Khadi Gramodyog has decided to empanel agencies to conceptualise and implement its advertising strategy for the outdoor, electronic and print media and has invited sealed tenders from Delhi-based ad agencies.
Pallavi Goorha Kashyup Jun 30, 2010 8:53 AM
The Reliance Communications India creative pitch for its GSM and CDMA mobile business is in its final stages and three agencies are in the fray – JWT, DDB Mudra and Grey. Senior sources close to the development have confirmed the news. The business is estimated to be upwards of Rs 200 crore.
Pallavi Goorha Kashyup Jun 30, 2010 8:52 AM
LG Cookie Fresh phone has got three Bollywood stars – John Abraham, Genelia D’Souza, and Abhay Deol – for its ad campaign. The concept is youthful, keeping in mind the TG, however, some ad honchos wonder if the choice of brand ambassadors was the right one, besides they feel the ads have nothing in them that stands out.
Pallavi Goorha Kashyup Jun 29, 2010 8:52 AM
The Airports Authority of India (AAI) has floated a tender under the ‘two-bid’ system for awarding advertisement rights at the Maharana Pratap Airport, Udaipur. The display locations being offered are inside and outside (city side) of the terminal building. The contract is for a period of five years.
Pallavi Goorha Kashyup Jun 29, 2010 8:51 AM
Riding out the slowdown times, job search website Naukri.com has been celebrating the corporate hiring process with the ‘Jobs are back’ campaign, which has been on air for a while now. exchange4media takes a look at how Naukri.com has evolved over the years and maintained its leadership position.
Pallavi Goorha Kashyup Jun 29, 2010 8:50 AM
Following a national level pitch, which saw the participation of around 25 advertising agencies, Kerala Tourism has empanelled Crayons Advertising, Mudra, Stark Communications and a GroupM agency, along with three local agencies – Hues, Modern and AD India – to handle its creative and media duties. The account size is pegged at Rs 20 crore. Senior sources close to the development have confirmed the news.
Pallavi Goorha Kashyup Jun 29, 2010 8:46 AM
State Bank of India (SBI) has invited applications for the empanelment of advertising agencies for undertaking the bank’s publicity and promotions in the North Eastern states of Assam, Arunachal Pradesh, Manipur, Meghalaya, Mizoram, Nagaland and Tripura.
Pallavi Goorha Kashyup Jun 28, 2010 8:42 AM
Media consultancy major Mediascope Publicitas recently strengthened its management team with two new appointments – Satish Loganathan has joined as Associate Vice-President-South, while Ashwani Sehgal has been appointed as Manager, Client Servicing.
Pallavi Goorha Kashyup Jun 26, 2010 1:10 PM
Jaipur-based outdoor advertising firm NS Publicity and LSTL Media (OOH media owner) have bagged a Noida Authority contract for exclusive ad rights on a prominent foot overbridge (FOB) adjacent to the popular The Great India Place mall in NCR’s Noida region and two sets of bus queue shelters totalling 50 bus queue shelters, spread across the city.
Pallavi Goorha Kashyup Jun 26, 2010 8:47 AM
The Maharashtra State Road Development Corporation (MSRDC) has invited sealed tenders from interested parties for advertisement display rights on vertical faces of the superstructure of the obligatory span of Everard Nagar flyover on the Sion-Panvel Highway.
Pallavi Goorha Kashyup Jun 25, 2010 9:07 AM
LIC Nomura Mutual Fund has assigned its creative duties to RK Swamy BBDO while media mandate has been handed to Media Direction. Though the account size couldn’t be ascertained, it is believed to be substantial. Sangeetha N, President (West) & Executive Creative Director, RK Swamy BBDO, has confirmed the development.
Pallavi Goorha Kashyup Jun 25, 2010 8:57 AM
The Ahmedabad Municipal Corporation (Mahanagar Seva Sadan) has invited bids from OOH companies for the construction of skywalks on a build-operate-transfer basis at various locations for the Bus Rapid Transit System in the city. The locations include those at Narol, Nehru Nagar, Jodhpur cross roads, Mani Nagar and places near Big Bazaar.
Pallavi Goorha Kashyup Jun 24, 2010 9:07 AM
The message is short and sweet and simple – ‘A yes can change your life’. Yes Bank’s latest campaign is built around fortifying the ‘Yes’ brand name and the positive developments the word can lead to.
Pallavi Goorha Kashyup Jun 21, 2010 8:55 AM
The Delhi division of Northern Railways has invited tenders under the 'two-packet' system for sole advertising rights through vinyl wrapping of interiors and exteriors of the Shatabdi Express. The rights also include advertising in the 'on-board' infotainment system in the Shatabdi trains.
Pallavi Goorha Kashyup Jun 19, 2010 8:36 AM
The North Eastern Railway has invited tenders under the ‘two-packet’ system for sole advertising rights through vinyl wrapping on the exteriors of the Pushpak Superfast train (Lucknow-Mumbai-CST-Lucknow). The tender closes on June 30.
Pallavi Goorha Kashyup Jun 18, 2010 8:47 AM
Reebok has been present in India for 15 years now, and in this time has successfully moved from being a sports brand to a fitness and lifestyle brand. With its new philosophy of ‘Ree’, the brand is now looking to re-energise its India strategy and widen its consumer base in the country.
Pallavi Goorha Kashyup Jun 18, 2010 8:46 AM
Lavasa Corporation has upped the ante and earmarked an advertising budget upwards of Rs 40 crore. Mudra has been roped in as the creative agency, while Mudra MAX is handling the media duties. Being developed by Hindustan Construction Company in Pune district, Lavasa is touted as India’s first hill city.
Pallavi Goorha Kashyup Jun 18, 2010 8:42 AM
The Maharashtra State Road Transport Corporation (MSRTC) had invited tenders from agencies for awarding advertising rights on its fleet of buses for a period of three years. The advertising rights would be awarded for air-conditioned buses running on nine routes in the state, carrying over 7,000 passengers every day. June 17, 2010 is the last day for submission of duly completed tenders.
Pallavi Goorha Kashyup Jun 17, 2010 8:33 AM
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