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Usually leaning more towards television advertising, PepsiCo has adopted the ‘disruptive’ move of launching its sugar free cola, Pepsi Max, almost without any television media buy. Instead, it will run the ad campaign only on the worldwide web and social networking sites.
Pallavi Goorha Kashyup Sep 9, 2010 8:00 AM
Times OOH has won the bid for exclusive ad rights inside 16 stations on the Delhi Metro Rail Corporation (DMRC) Central Secretariat-Badarpur line. These include 12 elevated stations and four underground stations.
Pallavi Goorha Kashyup Sep 8, 2010 7:49 AM
Radio Mirchi is the hot favourite in the Mumbai market as per RAM data for a four-week average ending with Week 34. According to the market share figures of radio channels during the last four weeks, Radio Mirchi ended Week 34 with a market share of 17.4 per cent in Mumbai.
Pallavi Goorha Kashyup Sep 7, 2010 8:22 AM
The Navi Mumbai Municipal Transport (NMMT) undertaking is offering advertising rights on buses, including AC Volvo buses. These rights will be awarded for a period of three to five years. The earnest money deposit (EMD) required has been fixed at Rs 555,500.
Pallavi Goorha Kashyup Sep 7, 2010 8:20 AM
The India Trade Promotion Organisation (ITPO) has invited proposals from media owners and agencies for hiring hoardings, unipoles and 75 advertising panels inside Metro trains plying on DMRC Lines I, II and III in Delhi.
Pallavi Goorha Kashyup Sep 6, 2010 9:03 AM
Along with the radio players and advertisers, creative honchos and media planners are equally excited about the first ever exchange4media Radio Advertising Awards (ERAA). The media planners are positive that ERAA will recognise quality work and talent in the industry. The 1st Annual ERAA will be held in Mumbai on October 7, 2010 and will recognise the best work done between July 2009 and June 2010. The last date for receiving entries for the Awards has been extended to September 20.
Pallavi Goorha Kashyup Sep 6, 2010 8:55 AM
The Faridabad Municipal Corporation has invited sealed tenders from interested parties offering ad rights on a wide range of outdoor media properties on a BOT basis. The media properties being offered at various locations include 84 unipoles, 55 gantries, and 11 BQS, among others.
Pallavi Goorha Kashyup Sep 2, 2010 8:27 AM
The Lalit Kala Akademi, New Delhi, has invited open tenders under the ‘two-packet’ system from agencies for making backlit displays for a special art exhibition, titled ‘Art Celebrates’, on the occasion of the Commonwealth Games 2010. The successful bidders shall be required to put up 100 high quality displays at different locations in Delhi and NCR to depict works of art. The EMD required for this tender is Rs 50,000.
Pallavi Goorha Kashyup Sep 2, 2010 8:22 AM
Radio Mirchi is the hot favourite in the Delhi market as per the RAM data for a four-week average ending with Week 33. According to the market share figures of radio channels during the last four weeks, Radio Mirchi ended Week 33 with a market share of 24.4 per cent.
Pallavi Goorha Kashyup Sep 2, 2010 8:19 AM
Law & Kenneth has promoted Neeraja Kale to Senior Vice President and Branch Head of Law & Kenneth Mumbai. She was earlier the Vice-President. Kale had joined Law & Kenneth a year back. This is the first time that Law & Kenneth is appointing a Branch Head for Mumbai.
Pallavi Goorha Kashyup Sep 2, 2010 8:18 AM
Hectic activity is on for the 1st Annual exchange4media Radio Advertising Awards (ERAA), which will be held in Mumbai on October 7, 2010. ERAA 2010 will recognise work done in the field of radio advertising for the period July 2009 to June 2010. Following the overwhelming response from the agencies, advertisers and radio stations, and on popular demand, the last date for receiving entries for the Awards has been extended to September 20.
Pallavi Goorha Kashyup Sep 1, 2010 7:59 AM
Fever FM is the hot favourite among male and female listeners in Bangalore in the night slot as per the RAM data for a four-week average ending with Week 32.
Pallavi Goorha Kashyup Aug 31, 2010 8:22 AM
With its ‘Suno Sunao, Life Banao’ strategy, Big FM has been adapting well to the markets where it is present. Even as it has incorporated content in local languages, the FM station has not neglected its key Hindi speaking markets. exchange4media takes a look at Big FM’s evolution over the years and its programming strategy.
Pallavi Goorha Kashyup Aug 31, 2010 8:19 AM
The tussle between music companies and the radio industry over the music royalty issue is not over yet. The Copyright Board had recently recommended a revenue sharing model for the radio companies and the music companies. However, music companies are far from happy with the recommendation and have come out strongly against it. They share their reservations with exhange4media.
Pallavi Goorha Kashyup Aug 31, 2010 8:11 AM
The Mumbai Division of Western Railway has invited sealed tenders under the ‘two-packet’ system for awarding bulk ad rights for suburban section of the entire Mumbai division. The ad rights are being offered on a variety of display formats.
Pallavi Goorha Kashyup Aug 28, 2010 8:31 AM
Evarist Rego is joining Ajmal Group of Companies as Marketing Head. He takes charge from September 1, 2010. Ajmal Group is one of the premium perfume manufacturers in the Gulf Cooperation Council (GCC) region, with presence in both oriental and French perfumes.
Pallavi Goorha Kashyup Aug 27, 2010 8:30 AM
Radio Mirchi is the hot favourite among male and female listeners in Delhi in the morning slot as per RAM data for a four-week average ending with Week 32.
Pallavi Goorha Kashyup Aug 27, 2010 8:22 AM
It is not just the radio players and advertisers who are looking forward to the first ever exchange4media Radio Advertising Awards (ERAA). Calling ERAA a wonderful initiative, the creative honchos feel the awards would encourage better creativity in the radio medium. The 1st Annual ERAA will be held in Mumbai on September 15, 2010, and will recognise the best work done between July 2009 and June 2010.
Pallavi Goorha Kashyup Aug 27, 2010 8:21 AM
The bitter tussle between radio operators and music companies over royalty payment has come to an end with the Copyright Board recommending a revenue sharing model. Around 2 per cent of net advertising revenues of radio companies will now be given as royalty tax to the music companies, providing a much needed relief to radio players.
Pallavi Goorha Kashyup Aug 26, 2010 8:22 AM
The West Bengal Surface Transport Corporation (WBSTC) Limited, has invited sealed bids from competent agencies and companies, offering advertising rights on its fleet of buses. These advertising rights will be awarded for approx 130 buses, which comprise of 30 AC Volvo and 100 ultra low floor AC buses.
Pallavi Goorha Kashyup Aug 24, 2010 9:06 AM
Span Communications has won the media duties for Indiabulls Securities account. The agency will handle the media buying and planning of Indiabulls Securities. Onads Communications had won the creative duties for Indiabulls Securities account in August, this year. According to industry sources, the account size is pegged at around Rs 10-15 crore. The incumbent agency was Dentsu Media.
Pallavi Goorha Kashyup Aug 24, 2010 8:52 AM
Radio Mirchi and Radio City are the hot favourites among male listeners in Mumbai in the morning slot, while Radio Mirchi is the station of choice for the Mumbai women. AIR FM 2 Gold is also one of the most listened to station among male listeners.
Pallavi Goorha Kashyup Aug 23, 2010 8:43 AM
Hill Road Media has produced a 15-minute radio show, which is being broadcast daily in over 7,000 schools in Uttar Pradesh. The main themes of the show revolve around health, nutrition, hygiene, education, gender equality, child rights, and the importance of a good learning environment.
Pallavi Goorha Kashyup Aug 21, 2010 7:46 AM
Western Railway has invited sealed tenders under the ‘two-packet’ system for licensing out ad rights for display of advertisements through hoardings at Shastri Bridge, Indore within the Railway premises. The contract shall be awarded for a period of five years and EMD has been fixed at Rs 70,000.
Pallavi Goorha Kashyup Aug 21, 2010 7:44 AM
Soumya Acharya has been roped in as a Consultant in the buying resource department at ZenithOptimedia. Acharya is reporting to Navin Khemka, Senior VP, ZenithOptimedia. His last stint was as Senior Investment Director with Maxus, where he had worked for four and a half years.
Pallavi Goorha Kashyup Aug 21, 2010 7:43 AM
The RAM data for Week 31 shows Radio Mirchi continuing its lead in the Kolkata market in the morning slot between 7 am and 11 am. The FM station had a 21.7 per cent market share. Placed second was Big FM, which secured a market share of 20.9 per cent, while Friends FM followed with a market share of 12.3 per cent.
Pallavi Goorha Kashyup Aug 20, 2010 8:38 AM
Industry leaders have wholeheartedly welcomed the exchange4media Radio Advertising Awards (ERAA). The 1st Annual ERAA is being held in Mumbai on October 7, 2010, and will recognise the best work done between July 2009 and June 2010. Last date for receiving entries is September 20, 2010. Awards would be given in 22 categories.
Pallavi Goorha Kashyup Aug 19, 2010 8:38 AM
Big FM continues its undisputed lead in the Bangalore market in the morning slot between 7 am and 11 am. As per RAM data for Week 31, the FM station has garnered a market share of 20.7 per cent. Placed second is Radio Mirchi, which has secured a market share of 16.9 per cent, followed by Radio City with a 12.8 per cent market share.
Pallavi Goorha Kashyup Aug 19, 2010 8:33 AM
Percept Out-of-Home, a division of Percept Ltd, has bagged DLF’s latest retail campaign account. The Great Shopping Extravaganza, from DLF’s retail repertoire, was launched in mid-July 2010 and ran through August 2010. Percept Out-of-Home was the appointed OOH agency that executed their outdoor activities around the posh locales in Delhi.
Pallavi Goorha Kashyup Aug 18, 2010 8:41 AM
The Airports Authority of India (AAI) has invited bids under the ‘two-packet’ system, offering exclusive display advertisement rights at the Vijayawada Airport. The contract will be awarded for a period of five years on glow signs and hoardings. The total advertisement area being offered is approximately 2,608 sq. ft.
Pallavi Goorha Kashyup Aug 18, 2010 8:40 AM
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