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Leo Burnett India has bagged a Silver Pencil for its entry titled ‘Luxor Highlighters – Innovation’ for Luxor Highlighters in the One Show Interactive – Campaign category. Earlier in the week, Leo Burnett had also won a Pencil in the One Show Design awards, where India had won six Pencils in all.
Noor Fathima Warsia May 9, 2009 7:29 AM
It was not the usual set agendas and listed speakers that kicked off discussions at The One Club-organised Creative Week NYC. This is the first time that the One Club has organised a Creative Week, and this is the first ‘unconference’ for the creative fraternity. Nearly 200 creative officials from across countries got together on May 7, 2009 and decided on some of the subjects that they would discuss in the course of the day.
Noor Fathima Warsia May 8, 2009 8:20 AM
It has been 61 days since Mainardo de Nardis took charge of the global operations of Omnicom’s media arm OMD. Last week, the agency held a meeting of its top brass from its China, India and Australia offices in Singapore, and de Nardis is more than excited with the growth that India operations have shown. In an exclusive conversation with exchange4media, de Nardis speaks on OMD’s plans, and how Asia would lead the charge for the agency’s future.
Noor Fathima Warsia May 7, 2009 8:27 AM
It has been almost a year since it was first announced that Sam Balsara has acquired a 51 per cent stake in MediaCom in India following the P&G win. Since then, MediaCom has become more of a Madison entity in India than a GroupM entity. In an exclusive conversation with exchange4media, MediaCom Worldwide’s Global Chairman and CEO, Stephen Allan, speaks on the structure in India and how it helps in the overall growth of the agency.
Noor Fathima Warsia May 4, 2009 8:00 AM
Two weeks after being overtaken by Colors, Star Plus is back to being the numero uno amongst Hindi GECs. The channel closed week 17 with 280 GRPs, as against Colors’ 256 GRPs. The other member of the ‘Big Boys League’, Zee TV, had 212 GRPs in the week.
Noor Fathima Warsia Apr 30, 2009 8:01 AM
Videocon Group, which has been scouting for a media agency for the past month, is said to have completed the pitch process. It is understood that most of the major media agencies had queued up for the business. Sources close to the development informed that Videocon was in the midst of a hunt for a planning partner and that a decision on this would be announced soon.
Noor Fathima Warsia Apr 27, 2009 7:50 AM
Sanjay Trehan, who had recently quit NDTV Convergence as CEO, is believed to have decided on destination next. It is understood that Trehan is headed to Microsoft Corporation to the head the portal MSN and would be reporting to Microsoft MD Hemant Sachdev. Microsoft officials or Trehan could not be contacted at the time of filing this report.
Noor Fathima Warsia Apr 24, 2009 8:01 AM
TAM Media Research has released the six-metro numbers for day 2, 3 and 4 matches of the Indian Premier League Season 2. Around 28 million viewers watched the IPL matches across April 19, 20 and 21, with the match numbers swinging from as high as 6.02 on April 20 to 4.64 on April 21.
Noor Fathima Warsia Apr 23, 2009 7:18 PM
The Nokia pitch is one of the most hotly discussed subjects in the global offices of various media agencies at present. Not only because Nokia is one of the key spending advertisers and that any piece of business in the current atmosphere is a respite, but also because of the manner in which the business went up for a review. The question that this raises is will the competitiveness amongst agencies allow the industry to get together and address issues that could be setbacks to the overall industry growth.
Noor Fathima Warsia Apr 23, 2009 8:23 AM
The opening numbers of the Indian Premier League (IPL) Season 2 at the all India level do not throw any different trends from what was seen in the six metro markets that were released earlier this week. IPL 2 has opened to lower numbers than Season 1. The digital households have shown higher ratings than the analog homes. A market break-up shows that many markets have not responded to IPL’s opening matches.
Noor Fathima Warsia Apr 22, 2009 8:46 AM
Media owners had a significant set of advice coming their way on the last day of the Festival of Media 2009. The Media Agency Reprise session of the day saw Mediaedge:cia CEO Charles Courtier and MediaCom CEO Stephen Allan speak on what their expectations were from media owners to attain solutions for advertisers.
Noor Fathima Warsia Apr 22, 2009 8:18 AM
Maarten L Albarda, Director, Media & Communication Innovation, The Coca Cola Company, took on the Herculean task of explaining the way in which The Coca Cola Company viewed Integrated Marketing Communication and how it helped in building brand portfolios. Albarda condensed a two-day workshop in a 15 minute presentation and also took time out to take the audience through some of his ‘pet peeves’.
Noor Fathima Warsia Apr 22, 2009 8:17 AM
True to its name, the Festival of Media 2009 focussed completely on the media services side of the advertising business. The last session of the two-day conference, however, was ‘The Creativity Debate’, where Chuck Porter, Co-Chairman, Crispin Porter + Boguksy, spoke on using imagination instead of money. He said the recession was not about writers or art directors, but it could be areas like IT and finance that would give the breakthrough creative idea.
Noor Fathima Warsia Apr 22, 2009 8:16 AM
When an advertiser speaks, everyone listens, and that was precisely the case on the final day of the Festival of Media 2009. In a session on Marketers’ Response, Bernhard Glock, VP, Global Media & Communications, P&G, spoke to the audience on the various Cs that should be addressed for a stronger future for the media industry.
Noor Fathima Warsia Apr 22, 2009 8:16 AM
The latest data from TAM Media Research has marked another happy score for Colors as the channel maintains its numero uno position in the second consecutive week. While Colors has 285 GRPs, Star Plus is at 274 GRPs. Not very far behind is Zee TV with 232 GRPs.
Noor Fathima Warsia Apr 22, 2009 8:13 AM
The Festival of Media Awards 2009 had some good news for India when Madison Media won an award for the ‘Condom’ campaign for BBC World Service Trust in the Best Communications Strategy. The Festival ended on a bright note, too, when at the closing award ceremony, MediaCom India’s work on the ‘India Shaves’ campaign for Gillette Mach3 launch won The People’s Award.
Noor Fathima Warsia Apr 22, 2009 8:12 AM
The second round of winners announced at the Festival of Media Awards 2009 had some good news for India. There were five Indian entries shortlisted and Madison Media’s entry, titled ‘Condom’, which was a campaign for BBC World Service Trust, has won in the Best Communications Strategy category.
Noor Fathima Warsia Apr 21, 2009 8:41 AM
Is the game up for media agencies? Mike Cooper, CEO, PHD, chose this question to begin the second Media Agency Reprise session at the Festival of Media 2009, currently on at Valencia, Spain. He observed that the increase in the number of global pitches indicated that media agencies were in trouble. He, however, stated that media agencies were good at changing, and Dominic Proctor, CEO, Mindshare, seconded him.
Noor Fathima Warsia Apr 21, 2009 8:40 AM
The Media Agency Reprise series at the Festival of Media 2009, currently on at Valencia, Spain, made discussions more interesting when the CEOs of media agencies delved on the points emerging from the previous panel. Steve King, Worldwide CEO, ZenithOptimedia, and Maria-Luisa Francoli, CEO, MPG, said that not only was the road ahead about growth in markets like India and China, but also in mediums like television.
Noor Fathima Warsia Apr 21, 2009 8:39 AM
The Festival of Media organisers ensured a day packed with sessions and speakers as the Festival began full-fledged on April 20, 2009. The opening speaker for the discussion was Fernando Rodes Vila, CEO, Havas Worldwide. Rodes Villa and a battery of speakers that followed deliberated on all the aspects that were leading the transition of the global media industry.
Noor Fathima Warsia Apr 21, 2009 8:38 AM
The final session of Day Two at the Festival of Media 2009, currently on in Valencia, Spain – Global CEO Spotlight – was a high-powered discussion where AdAge Editor Jonah Bloom chatted with Jack Klues, CEO, Managing Partner VivaKi; Nick Brien, President & CEO, Mediabrands; Mainardo de Nardis, CEO, OMD Global; and Dominic Proctor, CEO, Mindshare, on the recession, its impact on media services and some aspects that need a closer look today.
Noor Fathima Warsia Apr 21, 2009 8:37 AM
Nokia is progressing steadily in the pitch process for its media duties. The process that commenced nearly a month back is in another round of presentations at present. It is understood that GroupM has not participated in the Nokia pitch, which means the media duties would move away from GroupM soon. While globally, MediaCom was handling Nokia, in India, the media mandate was with Maxus. Nokia’s ad spends are pegged in the vicinity of Rs 200 crore.
Noor Fathima Warsia Apr 21, 2009 8:36 AM
The second round of winners announced at the Festival of Media Awards 2009 had some good news for India. There were five Indian entries shortlisted and Madison Media’s entry, titled ‘Condom’, which was a campaign for BBC World Service Trust, has won in the Best Communications Strategy category.
Noor Fathima Warsia Apr 20, 2009 7:11 PM
TAM Media Research has released the numbers for the two matches played on the first day of IPL 2 for the six metros. For the C&S 4+, the Mumbai Indian Vs Chennai Super King match rated 5.55, while the Royal Challengers Vs Rajasthan Royals scored a 5.48. The opening match last year delivered over 8 TRPs. A closer look shows that the digital households have delivered better ratings that the analog. Also, the AdEx analysis shows that Vodafone and Airtel led the brands dominating the commercial breaks.
Noor Fathima Warsia Apr 20, 2009 11:10 AM
The Festival of Media organisers announced the winners of only 10 categories of the Festival of Media Awards (FMAs) 2009 on the opening night. Amongst the 10 categories announced, India had a shortlist in only one category, while no Indian work bagged any award in the categories announced on April 19, 2009. However, it is believed that Indian agencies do have something to cheer for about in the next couple of days.
Noor Fathima Warsia Apr 20, 2009 9:04 AM
Some of the most renowned global names in the media agency business kicked off the Festival of Media 2009. The Festival has shifted destination to Spain, and even though the number of delegates has come down to around 600 this year, from the 850 last year, Charlie Crowe, CEO, C Squared, the organisers of the Festival, said that the turnout was “positive” and that the Festival had evidently grown in stature in the three years.
Noor Fathima Warsia Apr 20, 2009 9:03 AM
TAM Media Research has released the numbers for the two matches played on the first day of IPL 2 for the six metros. For the C&S 4+, the Mumbai Indian Vs Chennai Super King match rated 5.55, while the Royal Challengers Vs Rajasthan Royals scored a 5.48. The opening match last year delivered over 8 TRPs. A closer look shows that the digital households have delivered better ratings that the analog. Also, the AdEx analysis shows that Vodafone and Airtel led the brands dominating the commercial breaks. <br> <a href= http://www.exchange4media.com/e4m/news/fullstory.asp?section_id=1&news_id=34520&tag=29726 target= _blank><b>IPL2 had much Indian flavour in South Africa: Hiren Pandit </b></a>
Noor Fathima Warsia Apr 20, 2009 8:45 AM
The Festival of Media, touted as the world’s first global festival of media creativity and innovation, will kick off on April 19, 2009 at the Palacio de Congresos at Valencia, Spain. The Festival theme this year is ‘An industry in transition’. In its third year, the Festival is seen as a strong platform that showcases the best creative media thinking.
Noor Fathima Warsia Apr 18, 2009 8:12 AM
After a span of five years, Britannia Industries is reviewing its media duties. Even though official comments were not available at the time of filing the report, sources close to the development inform that a pitch for the media mandate of this FMCG major is underway at present and that a decision on this would be taken shortly. At present, the business is with Maxus India.
Noor Fathima Warsia Apr 17, 2009 7:41 AM
Colors has bridged the last few GRPs to overtake Star Plus this week. It is for the first time in nearly nine years that any Hindi general entertainment channel is overtaking Star Plus on all-day GRP level. This week’s TAM Media Research data shows Colors to be at 292 GRPs, while Star Plus is at 267 GRPs. Zee TV is in the third slot with 236 GRPs.
Noor Fathima Warsia Apr 16, 2009 8:21 AM
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