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Industry leaders state that irrespective of the final outcome of NDTV’s now dubbed hypothetical lawsuit, there still are some positives to take away from the ordeal
Noor Fathima Warsia Aug 23, 2012 8:35 PM
Industry leaders state that irrespective of the final outcome of NDTV’s now dubbed hypothetical lawsuit, there still are some positives to take away from the ordeal
Noor Fathima Warsia Aug 23, 2012 8:00 PM
Without naming anyone, NDTV’s lawsuit asserts that other broadcasters in India have taken corrupt routes to influence ratings
Noor Fathima Warsia Aug 23, 2012 7:26 PM
WPP has said, there is no merit in any of the claims made in the ‘hypothetical lawsuit’, and that WPP Parties are in the process of issuing an immediate application to strike out the lawsuit
Noor Fathima Warsia Aug 23, 2012 7:06 PM
The statement also said that “matters have progressed much beyond ‘service’; Nielsen lawyers have been in touch with NDTV lawyers and have requested for an extension”
Noor Fathima Warsia Aug 23, 2012 6:16 PM
It is understood that the Articles of Association is set to be signed by all three industry bodies
Noor Fathima Warsia Aug 21, 2012 11:42 PM
Maxus has had a good year, both on new wins and on awards front. Maxus’s South Asia MD speaks on what has worked for the agency
Noor Fathima Warsia Aug 21, 2012 11:41 PM
WGC was so far working with two media agencies. The account size is pegged at Rs 30-35 crore
Noor Fathima Warsia Aug 20, 2012 2:47 AM
Sakhuja, who is at present the GroupM South Asia CEO, will continue to be based in Mumbai. GroupM is to yet announce a replacement for his current role
Noor Fathima Warsia Aug 16, 2012 8:14 PM
GroupM’s Global Prez speaks on Vikram Sakhuja’s appointment as Maxus CEO. Proctor says the decision reflects the new world order
Noor Fathima Warsia Aug 16, 2012 7:31 PM
Sakhuja, who is at present the GroupM South Asia CEO, will continue to be based in Mumbai. GroupM is to yet announce a replacement for his current role
Noor Fathima Warsia Aug 15, 2012 8:13 PM
TapRoot’s winning streak continues. Soon after being added to Marico’s roster, the agency has won Karbonn Mobiles’ creative & mktg mandate
Noor Fathima Warsia Aug 13, 2012 8:22 PM
TapRoot’s winning streak continues. Soon after being added to Marico’s roster, the agency has won Karbonn Mobiles’ creative & mktg mandate
Noor Fathima Warsia Aug 13, 2012 8:22 PM
Failing which, TRAI will intervene between MSOs & broadcasters to stipulate tariff & carriage norms for DAS
Noor Fathima Warsia Aug 13, 2012 8:11 PM
The conversation between the two companies had first begun in 2008; the move makes Aegis a strong player in search and performance marketing in India
Noor Fathima Warsia Aug 10, 2012 6:32 PM
Prior to this, the biz was divided between ZO, DDB Mudra Max & Lodestar
Noor Fathima Warsia Aug 9, 2012 11:55 PM
Set Wet is part of Halite Personal Care, the demerged personal care business of Paras Pharma from Reckitt Benckiser
Noor Fathima Warsia Aug 9, 2012 10:53 PM
Set Wet is part of Halite Personal Care, the demerged personal care business of Paras Pharma from Reckitt Benckiser
Noor Fathima Warsia Aug 9, 2012 10:53 PM
The conversation between the two companies had first begun in 2008; the move makes Aegis a strong player in search and performance marketing in India
Noor Fathima Warsia Aug 9, 2012 12:40 AM
Hungama, Indigo, Resultrix, AKQA are just a few examples indicating that acquisitions are leading global digital strategies once again
Noor Fathima Warsia Aug 8, 2012 9:38 PM
Prior to this, the business was divided between ZenithOptimedia, DDB Mudra Max and Lodestar UM. The account size is said to be in the region of Rs 150-180 cr
Noor Fathima Warsia Aug 8, 2012 7:04 PM
The agenda is to understand TAM’s side of the story than pay heed to “what has been reported by media”
Noor Fathima Warsia Aug 7, 2012 8:09 PM
OMD India is on a winning streak – post Amrutanjan, the agency has now added the media duties of Zovi & Travel Trendz to its kitty
Noor Fathima Warsia Aug 7, 2012 8:04 PM
BPN’s Prez-International speaks on the agency’s USP, which he believes differentiates it from other media agency brands. India plays a key role in formulating BPN’s final product
Noor Fathima Warsia Aug 6, 2012 8:32 PM
A quick look at what led NDTV to file a $1.3 bn lawsuit against Nielsen, Kantar & TAM
Noor Fathima Warsia Aug 6, 2012 7:49 PM
The IBF Prez says that even as the IBF is prepared and the Broadcast Ministry is keen to get BARC off the ground, the other stakeholders, advertisers & agencies, have not shown the same urgency
Noor Fathima Warsia Aug 2, 2012 1:18 AM
The development comes in the wake of a multi-agency pitch. The business is pegged at Rs 15 crore
Noor Fathima Warsia Aug 2, 2012 1:18 AM
The complaint is filed against various companies including WPP, Nielsen Co, Kantar, JWT, IMRB & TAM amongst others. The suit, filed on July 26, 2012, asks for a minimum of USD 1.3 billion -- USD 580 million for negligence and a USD 810 million for fraud
Noor Fathima Warsia Aug 1, 2012 7:30 PM
In the wake of a multiagency pitch, Apollo Tyres has parked its Rs 35-40 crore media mandate with ZenithOptimedia
Noor Fathima Warsia Aug 1, 2012 7:19 PM
NDTV’s move to take TAM to court questions the credibility of the single currency that the broadcast fraternity operates on
Noor Fathima Warsia Aug 1, 2012 5:25 AM
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