Noor Fathima Warsia

noorw@exchange4media.com @Noor Fathima Warsia

Industry leaders believe that auto manufacturers are likely to up advertising to ensure sustained demand and increased sales

Noor Fathima Warsia Jun 1, 2012 10:41 PM

As content-break patterns become predictable, TRAI’s ad regulation will prove unfavourable for ‘frequency’ channels

Noor Fathima Warsia May 28, 2012 8:54 PM

As content-break patterns become predictable, TRAI’s ad regulation will prove unfavourable for ‘frequency’ channels

Noor Fathima Warsia May 28, 2012 3:21 AM

STAR India’s second GEC’s General Manager Ajit Thakur states that Life OK’s high has come on the back of experiments & innovations

Noor Fathima Warsia May 24, 2012 8:28 PM

Essel Group and Dainik Bhaskar Group have agreed in principle for Essel to take full control of Diligent Media that publishes DNA

Noor Fathima Warsia May 24, 2012 7:59 PM

Even if broadcasters work out some way to shorten the break, innovations such as one-min breaks will become a thing of the past with TRAI’s ad regulations

Noor Fathima Warsia May 22, 2012 10:54 PM

MEC India’s MD, T Gangadhar, speaks on the renewed focus the agency has put on industry and global awards

Noor Fathima Warsia May 21, 2012 1:22 AM

MCCS’ EVP – Marketing & Distribution, Neeraj Sanan speaks on the company’s preparation to let go of ‘Star’ branding from June 1

Noor Fathima Warsia May 18, 2012 8:45 PM

Bahl will report to CEO Raj Nayak. He comes from Turner India, prior to which, he was with Mahuaa TV and STAR India

Noor Fathima Warsia May 18, 2012 7:09 PM

The GroupM agency will now handle media duties for all Discovery Communications channels. The incumbent on the business is ZenithOptimedia

Noor Fathima Warsia May 17, 2012 9:51 PM

The GroupM agency will now handle media duties for all Discovery Communications channels. The incumbent on the business is ZenithOptimedia

Noor Fathima Warsia May 17, 2012 9:51 PM

STAR India’s CEO Uday Shankar tells exchange4media that the response ‘Satyamev Jayate’ received is “heartening”

Noor Fathima Warsia May 17, 2012 9:05 PM

Bahl will report to CEO Raj Nayak. He comes from Turner India, prior to which, he was with Mahuaa TV and STAR India

Noor Fathima Warsia May 17, 2012 2:34 AM

While planners & buyers say that TRAI ad regulation benefits consumers, they also point out that ad rates will be a function of demand and supply

Noor Fathima Warsia May 16, 2012 9:07 PM

The simulcast across nine channels reached out to 90 million viewers in the first episode. Star Plus’ overall GRPs in the week are 276

Noor Fathima Warsia May 16, 2012 1:40 AM

While planners & buyers say that TRAI ad regulation benefits consumers, they also point out that ad rates will be a function of demand and supply

Noor Fathima Warsia May 16, 2012 1:40 AM

Broadcasters believe that the cap of 12 minutes will drastically impact businesses and that it should not have been made effective ahead of digitisation

Noor Fathima Warsia May 15, 2012 9:26 PM

States MSOs cannot demand placement charges & will have to display all channels of a genre together in the Electronic Programme Guide

Noor Fathima Warsia May 15, 2012 8:15 PM

Apart from reiterating 12 mins ad cap in a clock hour, TRAI has drawn out clauses such as no part screen or drop down ads

Noor Fathima Warsia May 15, 2012 5:29 AM

Tarun Rai, CEO, Worldwide Media and President, AIM talks about the issues that the magazine industry is facing and how AIM is trying to overcome them

Noor Fathima Warsia May 11, 2012 9:10 PM

Uday Shankar, CEO, STAR India stated that given the current regulation in the news genre, the company does not intend to do anything in the space for now

Noor Fathima Warsia May 7, 2012 8:22 PM

JS Sarma tells exchange4media that there is still time to see how carriage fee changes post digitisation and the regulation can be revisited if the need arises

Noor Fathima Warsia May 4, 2012 8:37 PM

IBF Prez Uday Shankar states TRAI order is a sincere attempt to align multiple stakeholders’ interests. Carriage fee is a concern

Noor Fathima Warsia May 4, 2012 7:52 PM

Reportedly, JS Sarma, Chairman, TRAI has said that the carriage fee issue is “well-regulated” and TRAI will “not relook the regulations” on the subject

Noor Fathima Warsia May 3, 2012 10:13 PM

TRAI’s tariff order for DAS has cleared uncertainties around the issue asserting that June 30, 2012 analogue sunset date for four metros is real

Noor Fathima Warsia May 3, 2012 9:05 PM

Unlike sister organisation NBA, IBF is likely to take a different approach to TRAI’s tariff order for DAS, which includes regulation on carriage fee

Noor Fathima Warsia May 3, 2012 9:02 PM

IBF Prez Uday Shankar states TRAI order is a sincere attempt to align multiple stakeholders’ interests. Carriage fee is a concern

Noor Fathima Warsia May 3, 2012 6:40 PM

JS Sarma tells exchange4media that there is still time to see how carriage fee changes post digitisation and the regulation can be revisited if the need arises

Noor Fathima Warsia May 3, 2012 6:38 PM

Programming cross promotion is not new to television in India but are we thinking through?

Noor Fathima Warsia Apr 30, 2012 11:20 PM

The incumbent on the business is Carat Media and the account size is pegged in the vicinity of Rs 40 crore

Noor Fathima Warsia Apr 30, 2012 9:28 AM